The Communications Effectiveness Of Comparative Advertising Under Conditions Of Product Involvement And Brand Usage
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The Communications Effectiveness Of Comparative Advertising Under Conditions Of Product Involvement And Brand Usage
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Author : Mark B. Traylor
language : en
Publisher:
Release Date : 1979
The Communications Effectiveness Of Comparative Advertising Under Conditions Of Product Involvement And Brand Usage written by Mark B. Traylor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Comparative advertising categories.
The Communications Effectiveness Of Comparative Advertising Under Conditions Of Product Involvement And Brand Usage
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Author : Mark Becker Traylor
language : en
Publisher:
Release Date : 1982
The Communications Effectiveness Of Comparative Advertising Under Conditions Of Product Involvement And Brand Usage written by Mark Becker Traylor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Comparative advertising categories.
An Evaluation Of The Effectiveness Of Comparative Advertising For High And Low Product Involvement Classes
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Author : Paul Michael Edwards
language : en
Publisher:
Release Date : 1994
An Evaluation Of The Effectiveness Of Comparative Advertising For High And Low Product Involvement Classes written by Paul Michael Edwards and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Comparative advertising categories.
Jmr Journal Of Marketing Research
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Author :
language : en
Publisher:
Release Date : 1998
Jmr Journal Of Marketing Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Marketing research categories.
Communications Effectiveness Of Comparative Advertising Based On Consumer Evaluations Of Selected Television Commercials
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Author : Barbara Sharon Whitaker
language : en
Publisher:
Release Date : 1977
Communications Effectiveness Of Comparative Advertising Based On Consumer Evaluations Of Selected Television Commercials written by Barbara Sharon Whitaker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with categories.
Measuring Advertising Effectiveness
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Author : William D. Wells
language : en
Publisher: Psychology Press
Release Date : 2014-03-05
Measuring Advertising Effectiveness written by William D. Wells and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Business & Economics categories.
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Cracking The Code Leveraging Consumer Psychology To Drive Profitability
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Author : Steven S. Posavac
language : en
Publisher: Routledge
Release Date : 2015-02-12
Cracking The Code Leveraging Consumer Psychology To Drive Profitability written by Steven S. Posavac and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-12 with Business & Economics categories.
The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
Comparative Advertising Disparagement And Trademark Infringement
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Author : Saadiya Suleman
language : en
Publisher:
Release Date : 2018
Comparative Advertising Disparagement And Trademark Infringement written by Saadiya Suleman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Advertising pervades society and has become a persuasive force working on collective mentality of the public affecting their behaviour. Advertisements create brand image and reinforce it time and again. Traditionally, advertisers sought to present their goods and services in the most favourable light as possible, attempting to influence the public by highlighting the merits of their product or services. However, the early seventies of the last century, ushered a new era of advertising wherein comparative advertisements and commercials identified the competitors products by name. This has created new issues relating to unfair competition, disparagement and trademark infringement. For the purpose of proclaiming his goods as being the best in the world one might be tempted to compare the advantages of his goods over the goods of others. However, while saying his goods are better than his competitors', can one be allowed to say that the competitors' goods are bad? Does that not amount to slandering/disparaging the goods of his competitors? What if the goods advertised are actually better in quality than those of the competitors? Can a seller use a competitor's trademark in advertisement while comparing the relative qualities of the competitive goods? Or would such use for the purpose of distinguishing and claiming superiority over the competitors' product, in the course of advertisement without the permission of the trademark owner constitute trademark infringement? The paper seeks to analyse the intricacies of law involved in the concept of comparative advertising in relation with product disparagement and trademark infringement.
Comparative Advertising
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Author : Robert Thomas Stack
language : en
Publisher:
Release Date : 1978
Comparative Advertising written by Robert Thomas Stack and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Advertising categories.
Relative Effectiveness Of Comparative Advertising And Product Benefit Advertising Among Top Ranked Brands Within A Selected Product Category
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Author : Brian E. Holley
language : en
Publisher:
Release Date :
Relative Effectiveness Of Comparative Advertising And Product Benefit Advertising Among Top Ranked Brands Within A Selected Product Category written by Brian E. Holley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Marketing categories.