Research In Marketing
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The Handbook Of Marketing Research
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Author : Rajiv Grover
language : en
Publisher: SAGE
Release Date : 2006-06-23
The Handbook Of Marketing Research written by Rajiv Grover and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-23 with Business & Economics categories.
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Fundamentals Of Marketing Research
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Author : Scott M. Smith
language : en
Publisher: SAGE
Release Date : 2005
Fundamentals Of Marketing Research written by Scott M. Smith and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Marketing Research Methods
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Author : Mercedes Esteban-Bravo
language : en
Publisher: Cambridge University Press
Release Date : 2021-01-28
Marketing Research Methods written by Mercedes Esteban-Bravo and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-28 with Business & Economics categories.
Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Marketing Research
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Author : Mike Nguyen
language : en
Publisher: Bookdown
Release Date : 2020-12-29
Marketing Research written by Mike Nguyen and has been published by Bookdown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-29 with Business & Economics categories.
Embark on a captivating journey through the world of marketing research with a touch of humor in the informative book, "Marketing Research." This resource gathers an array of information from the marketing academic literature, tailored to meet the needs of marketing professionals, students, and marketing professors alike. "Marketing Research" is a humble attempt to provide a comprehensive understanding of the field. With a unique blend of professional insights and a dash of humor, this book aims to offer an enjoyable and educational experience as you expand your knowledge. Within "Marketing Research," you'll explore various topics such as consumer behavior, market segmentation, branding strategies, and competitive analysis. The clear and concise explanations strive to break down complex concepts into digestible insights, with the goal of keeping your marketing research skills up-to-date and relevant. Throughout the book, you'll also encounter subtle humor, making the learning experience engaging and entertaining. Enhance your marketing research expertise with "Marketing Research," a modest yet insightful guide that balances valuable information with lighthearted humor. While the author does not claim to be the ultimate authority on the subject, this book serves as an honest effort to provide valuable insights into the captivating world of marketing research. Whether you're a marketing professional, a curious student, or an esteemed professor, "Marketing Research" aims to be a helpful resource on your marketing research journey.
The Marketing Research Process
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Author : Margaret Crimp
language : en
Publisher: Englewood Cliffs, N.J. : Prentice/Hall International
Release Date : 1981
The Marketing Research Process written by Margaret Crimp and has been published by Englewood Cliffs, N.J. : Prentice/Hall International this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Marketing categories.
Marketing Research Global Edition
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Author : Alvin C. Burns
language : en
Publisher: Pearson UK
Release Date : 2019-08-21
Marketing Research Global Edition written by Alvin C. Burns and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-21 with Business & Economics categories.
A conceptual approach and introduction to the field of marketing research
Marketing Research Tools And Techniques
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Author : Nigel Bradley
language : en
Publisher: Oxford University Press
Release Date : 2013-03-07
Marketing Research Tools And Techniques written by Nigel Bradley and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
Marketing Research
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Author : Bonita Kolb
language : en
Publisher: SAGE
Release Date : 2017-10-23
Marketing Research written by Bonita Kolb and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-23 with Business & Economics categories.
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment. The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including: Europe - Renault (France), Miele (Germany) & Online grocery markets in France and Germany. Africa - The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya Australia - Campos Coffee Asia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South Korea The book is complemented by chapter specific lecturer PowerPoint slides. Suitable reading for students who are new to marketing research.
Advanced Marketing Research
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Author : Richard Bagozzi
language : en
Publisher: John Wiley & Sons
Release Date : 1994-07-19
Advanced Marketing Research written by Richard Bagozzi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-07-19 with Business & Economics categories.
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
Research For Marketing Decisions
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Author : Paul E. Green
language : en
Publisher: Prentice Hall
Release Date : 1966
Research For Marketing Decisions written by Paul E. Green and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Business & Economics categories.