The Marketing Research Process
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The Marketing Research Process
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Author : Margaret Crimp
language : en
Publisher: Englewood Cliffs, N.J. : Prentice/Hall International
Release Date : 1981
The Marketing Research Process written by Margaret Crimp and has been published by Englewood Cliffs, N.J. : Prentice/Hall International this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Marketing categories.
The Marketing Research Process
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Author : Len Tiu Wright
language : en
Publisher: Pearson P T R
Release Date : 2000
The Marketing Research Process written by Len Tiu Wright and has been published by Pearson P T R this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This work considers the applications and scope of marketing research. It explores research issues, statistical and methodological techniques for collecting and generating data.
Marketing Research
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Author : Riccardo Benzo
language : en
Publisher: SAGE
Release Date : 2017-11-27
Marketing Research written by Riccardo Benzo and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-27 with Business & Economics categories.
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.
The Handbook Of Online Marketing Research Knowing Your Customer Using The Net
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Author : Joshua Grossnickle
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-10-02
The Handbook Of Online Marketing Research Knowing Your Customer Using The Net written by Joshua Grossnickle and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-02 with Business & Economics categories.
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
Introducing Marketing Research
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Author : Paul Baines
language : en
Publisher: John Wiley & Sons
Release Date : 2002-05-22
Introducing Marketing Research written by Paul Baines and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-22 with Business & Economics categories.
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important qualitative issues such as depth interviews and focus groups - Baines and Chansarkar redress this imbalance. Written as an introduction to marketing research for students taking a one-semester module Introducing Market Research includes chapters on business to business marketing research and Internet marketing research. The authors adopt a practical focus and include numerous practical examples as well as coursework assignments.
The Marketing Research Guide
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Author : Robert E Stevens
language : en
Publisher: Routledge
Release Date : 2012-10-12
The Marketing Research Guide written by Robert E Stevens and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
Get the tools you need for effective market research—including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.
Market Research
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Author : Erik Mooi
language : en
Publisher: Springer
Release Date : 2017-11-01
Market Research written by Erik Mooi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-01 with Business & Economics categories.
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Fundamentals Of Marketing Research
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Author : Scott M. Smith
language : en
Publisher: SAGE
Release Date : 2005
Fundamentals Of Marketing Research written by Scott M. Smith and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
The Marketing Research Process
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Author : Keith Kohn Cox
language : en
Publisher:
Release Date : 1972
The Marketing Research Process written by Keith Kohn Cox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Decision-making categories.
Marketing Research
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Author : RICHA ARORA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2012-10-16
Marketing Research written by RICHA ARORA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-16 with Business & Economics categories.
Intended primarily as a text for undergraduate and postgraduate students of Management, this compact yet comprehensive book discusses the multidimensional aspects of Marketing Research in an accessible manner. The book begins with an overview of marketing research, the type and scope of, and stages in marketing research, organization of marketing research in India, and research plan — its need, functions and types. Then it goes on to give a clear analysis of research design and its classification, descriptive and experimental research, as well as uses, methods and techniques in qualitative research. Besides, the book gives detailed description on marketing research process and attitude measurement, sampling methods and sample size determination, methods and techniques of data collection and data processing analysis. Finally, the book dwells on various statistical techniques, statistical packages, report writing, and different applications of marketing research in specific areas. Besides students, professionals engaged in marketing research would find the book very valuable. DISTINGUISHING FEATURES Provides indepth analysis of identifying, gathering, analyzing and interpreting primary and secondary data. Gives many examples, which are interspersed throughout the book, to illustrate the concepts discussed. Provides caselets for a better understanding of the topics covered.