Researching Ux Analytics
DOWNLOAD
Download Researching Ux Analytics PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Researching Ux Analytics book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Researching Ux
DOWNLOAD
Author : Luke Hay
language : en
Publisher: Sitepoint
Release Date : 2017
Researching Ux written by Luke Hay and has been published by Sitepoint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Computers categories.
Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.
Researching Ux Analytics
DOWNLOAD
Author : Luke Hay
language : en
Publisher: SitePoint Pty Ltd
Release Date : 2017-01-10
Researching Ux Analytics written by Luke Hay and has been published by SitePoint Pty Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-10 with Computers categories.
Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.
Researching Ux User Research
DOWNLOAD
Author : James Lang
language : en
Publisher: SitePoint Pty Ltd
Release Date : 2017-10-26
Researching Ux User Research written by James Lang and has been published by SitePoint Pty Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-26 with Computers categories.
How well do you really know your users? With properly conducted user research, you can discover what really makes your audience tick. This practical guide will show you, step-by-step, how to gain proper insight about your users so that you can base design decisions on solid evidence. You'll not only learn the different methodologies that you can employ in user research, but also gain insight into important set-up activities, such as recruiting users and equipping your lab, and acquire analysis skills so that you can make the most of the data you've gathered. And finally, you'll learn how to communicate findings and deploy evidence, to boost your design rationale and persuade skeptical colleagues. Design your research Cost justify user research Recruit and incentivise users Discover how to run your research sessions Analyze your results Reporting on results and acting in your findings
Unleashing The Power Of Ux Analytics
DOWNLOAD
Author : Jeff Hendrickson
language : en
Publisher: Packt Publishing Ltd
Release Date : 2023-08-18
Unleashing The Power Of Ux Analytics written by Jeff Hendrickson and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-18 with Computers categories.
Optimize UX analytics for your design workflow and discover effective techniques and strategies to craft unforgettable, impactful user experiences Purchase of the print or Kindle book includes a free PDF eBook Key Features Enhance your understanding of qualitative and quantitative analysis for successful UX projects Apply design thinking and use surveys, interviews, and UX analytics tools for better product design Overcome bottlenecks and challenges at each stage of the user experience Book DescriptionUX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you’ll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice. Unleashing the Power of UX Analytics will equip you with the strategies and tactics necessary to effectively collect, analyze, and interpret data, empowering you to make informed decisions that enhance the overall user experience. It emphasizes the importance of empathy in comprehending user needs and desires, enabling you to create meaningful and impactful design solutions. As you advance, this book walks you through the entire UX analytics process, from setting goals and defining key performance indicators (KPIs) to implementing various research methods and tools. You'll gain insights into user interview best practices, usability testing, and techniques for gathering qualitative and quantitative data. Armed with the knowledge of data analysis and interpretation, you'll be able to uncover patterns, trends, and user preferences to make data-driven decisions.What you will learn Understand the significance of analytics in successful UX projects Apply design thinking as a problem-solving tool in a UX practice Explore taxonomies, dashboards, KPIs, and data visualizations to understand data enterprise in depth Discover key considerations to determine which UX analytics tools are best for your projects Craft a North Star statement and understand how it guides your work Design and deliver the best research findings collateral Get to grips with heuristics and performing the effective evaluations Who this book is forThis book is for product managers, UX researchers, designers, and anyone involved in UX and business development, both in management roles and as individual contributors. If you are looking to master the methodologies, principles, and best practices for driving product design decisions through UX analytics, this book is absolutely the right pick for you. While a basic understanding of user experience principles is beneficial, it is not a prerequisite, as everything you need to know will be explained.
Ux Tales From The Trenches
DOWNLOAD
Author : Luke Hay
language : en
Publisher: SitePoint Pty Ltd
Release Date : 2019-07-03
Ux Tales From The Trenches written by Luke Hay and has been published by SitePoint Pty Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-03 with Computers categories.
This book is a collection of hard-won lessons from UX experts, gained from many years of working in the field. It contains: How Analytics Helped Solve a UX Issue by Luke Hay Using Prototyping Tools to Define Better Weather Icons for Everyone by Dan Goodwin How User Research Turned a Good App into a Great One by Jodie Moule Accessibility and Inclusive Design: Why The're Not the Same by Derek Featherstone Exposing the Real Cause of Most UX Issues by Joe Natoli
Designing Information Architecture
DOWNLOAD
Author : Pabini Gabriel-Petit
language : en
Publisher: Packt Publishing Ltd
Release Date : 2025-03-28
Designing Information Architecture written by Pabini Gabriel-Petit and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-28 with Computers categories.
"A fresh, updated perspective on Information Architecture (IA), blending foundational principles with modern insights to help you design intuitive, structured, and human-centered digital experiences." - Jim Kalbach, Chief Evangelist at Mural Get your hands on a well-structured, easy-reference handbook filled with IA best practices for organizing digital information spaces Key Features Learn IA from Pabini Gabriel-Petit, UX expert and founder of UXmatters Get a practical introduction to IA in the broader context of UX research and design Gain expert insights from industry leaders on IA’s evolution, techniques, and applications Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn a world that suffers from information overload, how can information architects help people quickly find the exact digital content they need? This is where Designing Information Architecture comes in as your practical guide to creating easy-to-use experiences for digital information spaces—be it websites, applications, or intranets—by creating well-structured information architectures (IAs) and effective navigation and search systems. It shows you how to improve the organization, findability, and usability of digital content using proven IA design methods and strategies. Designing Information Architecture is an up-to-date resource on IA. Written by Pabini Gabriel-Petit, a recognized expert in user experience (UX) and IA with decades of industry experience, this book offers both expert insights and practical design guidance. It also explores modern, AI-driven approaches to implementing search systems that can help users overcome the challenges of information overload. Throughout the book, you’ll learn why a well-structured information architecture remains more critical than ever in delivering effective digital information spaces.What you will learn Information-seeking models, strategies, tactics, and behaviors Principles for designing IAs that support human cognitive and visual capabilities Wayfinding principles for placemaking, orientation, navigation, labeling, and search Useful structural patterns and information-organization schemes UX research methods and analytics for information architecture Content analysis, modeling, and mapping methods Categorizing content and creating controlled vocabularies Designing and mapping information architectures Leveraging artificial intelligence (AI) to deliver optimal search results Who this book is for This complete reference is for both experienced and aspiring information architects and UX design professionals who are looking to create effective information architectures for digital information spaces, including Web sites, applications, and intranets. It is also a valuable resource for members of product teams—especially developers, product managers, and other UX professionals who collaborate closely with information architects—and other stakeholders who want to understand and support the information-architecture workflow.
Designing Ux Prototyping
DOWNLOAD
Author : Ben Coleman
language : en
Publisher: SitePoint Pty Ltd
Release Date : 2017-03-10
Designing Ux Prototyping written by Ben Coleman and has been published by SitePoint Pty Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-10 with Computers categories.
It's well known that identifying and fixing problems in design is easier and cheaper if it can be done earlier in the process of design and build. That's because as the fidelity of the project we're working on increases, the effort involved in making changes increases. If we can test out early ideas to see if they work, in small chunks, then we can identify whether those ideas are going to work. To do this, we need to build prototypes. With easy-to-follow, practical advice, this book will show you how to use a number of different prototyping techniques to improve UX. It covers: The prototyping process Paper prototyping Interactive wireframing tools, such as Balsamiq and Axure Dedicated prototyping tools, including Marvel, Invision, and Adobe XD HTML prototypes How to use prototypes in your project workflow
Contemporary Research Methods And Data Analytics In The News Industry
DOWNLOAD
Author : Gibbs, William J.
language : en
Publisher: IGI Global
Release Date : 2015-07-01
Contemporary Research Methods And Data Analytics In The News Industry written by Gibbs, William J. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-01 with Language Arts & Disciplines categories.
The advent of digital technologies has changed the news and publishing industries drastically. While shrinking newsrooms may be a concern for many, journalists and publishing professionals are working to reorient their skills and capabilities to employ technology for the purpose of better understanding and engaging with their audiences. Contemporary Research Methods and Data Analytics in the News Industry highlights the research behind the innovations and emerging practices being implemented within the journalism industry. This crucial, industry-shattering publication focuses on key topics in social media and video streaming as a new form of media communication as well the application of big data and data analytics for collecting information and drawing conclusions about the current and future state of print and digital news. Due to significant insight surrounding the latest applications and technologies affecting the news industry, this publication is a must-have resource for journalists, analysts, news media professionals, social media strategists, researchers, television news producers, and upper-level students in journalism and media studies. This timely industry resource includes key topics on the changing scope of the news and publishing industries including, but not limited to, big data, broadcast journalism, computational journalism, computer-mediated communication, data scraping, digital media, news media, social media, text mining, and user experience.
Fixing Bad Ux Designs
DOWNLOAD
Author : Lisandra Maioli
language : en
Publisher: Packt Publishing Ltd
Release Date : 2018-02-27
Fixing Bad Ux Designs written by Lisandra Maioli and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-27 with Computers categories.
A practical guide filled with case studies and easy solutions to solve the most common user experience issues Key Features Understand and fix the pain points of a bad UX design to ensure greater customer satisfaction. Correct UX issues at various stages of a UX Design with the help of different methodologies for fixing bad UXs See best practices and established principles in UX with case studies illustrating these practices and principles Book DescriptionHave your web applications been experiencing more hits and less conversions? Are bad designs consuming your time and money? This book is the answer to these problems. With intuitive case studies, you’ll learn to simplify, fix, and enhance some common, real-world application designs. You’ll look at the common issues of simplicity, navigation, appearance, maintenance, and many more. The challenge that most UX designers face is to ensure that the UX is user-friendly. In this book, we address this with individual case studies starting with some common UX applications and then move on to complex applications. Each case study will help you understand the issues faced by a bad UX and teach you to break it down and fix these problems. As we progress, you’ll learn about the information architecture, usability testing, iteration, UX refactoring, and many other related features with the help of various case studies. You’ll also learn some interesting UX design tools with the projects covered in the book. By the end of the book, you’ll be armed with the knowledge to fix bad UX designs and to ensure great customer satisfaction for your applications.What you will learn Learn about ROI and metrics in UX Understand the importance of getting stakeholders involved Learn through real cases how to fix bad UX Identify and fix UX issues using different methodologies Learn how to turn insights and finding into practical UX solutions Learn to validate, test and measure the UX solutions implemented Learn about UX refactoring Who this book is for This book is for anyone confronted with a poorly designed UX. It is ideal for UX professionals who want to solve problems with existing UX designs, and UX designers who want to enhance their designs or analyze and rectify where they went wrong.
Digital Marketing Excellence
DOWNLOAD
Author : Dave Chaffey
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-22
Digital Marketing Excellence written by Dave Chaffey and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-22 with Business & Economics categories.
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.