Retail Product Management
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Retail Product Management
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Author : Rosemary Varley
language : en
Publisher: Routledge
Release Date : 2013-01-11
Retail Product Management written by Rosemary Varley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Business & Economics categories.
Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including: stock level management allocation of outlet space for products store design mail order shopping digital TV shopping. With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.
Retail Product Management
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Author : Rosemary Varley
language : en
Publisher: Psychology Press
Release Date : 2006
Retail Product Management written by Rosemary Varley and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Retail Product Management
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Author : Rosemary Varley
language : en
Publisher:
Release Date :
Retail Product Management written by Rosemary Varley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Product management categories.
Product Management
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Author : Mayank Sharma
language : en
Publisher: Global India Publications
Release Date : 2009-12
Product Management written by Mayank Sharma and has been published by Global India Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12 with Business & Economics categories.
The aim of this book is to combine two managerial viewpoints. It blends product marketing with retail management, exploring an often hidden and overlooked part of the retail strategy so that the needs of undergraduate and/or postgraduate students, managers and practitioners are met. Modern Retail Management plays an important and vital role in the economics of all modern socities. Author has tried to keep the language very simple, lucid and racy-so that you are inspired to read on. Every effort has been made to present the discussion more clear, and in systematic manner. The presentation of each chapter has been made more logical, starting with basic issues of each chapter has been made more logical, starting with basic issues of each topic and then moving on to refined matters.Special care has been taken to cover the entire syllabus of almost all the professional institutes and universities.
The Product Manager S Handbook
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Author : Linda Gorchels
language : en
Publisher: McGraw-Hill Companies
Release Date : 2000
The Product Manager S Handbook written by Linda Gorchels and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with New products categories.
"This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--BOOK JACKET.
Expert Product Management
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Author : Brian Lawley
language : en
Publisher: Happy About
Release Date : 2007
Expert Product Management written by Brian Lawley and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Annotation Lawley teaches new and seasoned product managers and marketers powerful and effective ways to ensure they give their products the best possible chance for success.
Product Management
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Author : Raymond D. Hehman
language : en
Publisher: Irwin Professional Publishing
Release Date : 1984
Product Management written by Raymond D. Hehman and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Product Management Essentials
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Author : Aswin Pranam
language : en
Publisher: Apress
Release Date : 2017-12-12
Product Management Essentials written by Aswin Pranam and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-12 with Computers categories.
Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.
Luxury Retail Management
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Author : Michel Chevalier
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-13
Luxury Retail Management written by Michel Chevalier and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-13 with Business & Economics categories.
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.
The Practitioner S Guide To Product Management
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Author : General Assembly
language : en
Publisher: Grand Central Publishing
Release Date : 2015-01-06
The Practitioner S Guide To Product Management written by General Assembly and has been published by Grand Central Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-06 with Business & Economics categories.
This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.