Retailing In Emerging Markets
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Retailing In Emerging Markets
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Author : Jaya Halepete Iyer
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2017-10-05
Retailing In Emerging Markets written by Jaya Halepete Iyer and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Business & Economics categories.
Revised edition of Retailing in emerging markets, 2011.
Retailing In Emerging Markets
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Author : Malobi Mukherjee
language : en
Publisher: Routledge
Release Date : 2014-09-25
Retailing In Emerging Markets written by Malobi Mukherjee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole. This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.
Retailing In Emerging Markets
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Author : Retail Intelligence (Firm)
language : en
Publisher:
Release Date : 2000-01-01
Retailing In Emerging Markets written by Retail Intelligence (Firm) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-01 with Retail trade categories.
Retailing In Emerging Markets
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Author : Jaya Halepete Iyer
language : en
Publisher: Fairchild Books
Release Date : 2011-06-23
Retailing In Emerging Markets written by Jaya Halepete Iyer and has been published by Fairchild Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-23 with Design categories.
Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment. Instructors, contact your Sales Representative for access to Instructor's Materials.
Instructor S Guide
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Author : Jaya Halepete
language : en
Publisher:
Release Date : 2011-04-01
Instructor S Guide written by Jaya Halepete and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-01 with categories.
The Impact Of Retail Development In Emerging Markets On Small Township Retailers
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Author : A. A. Ligthelm
language : en
Publisher:
Release Date : 2006
The Impact Of Retail Development In Emerging Markets On Small Township Retailers written by A. A. Ligthelm and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Informal sector (Economics) categories.
International Marketing
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Author : Shaoming Zou
language : en
Publisher: Emerald Group Publishing
Release Date : 2011-01-27
International Marketing written by Shaoming Zou and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-27 with Business & Economics categories.
Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
Globalization And The Chinese Retailing Revolution
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Author : Yong Zhen
language : en
Publisher: Elsevier
Release Date : 2007-02-28
Globalization And The Chinese Retailing Revolution written by Yong Zhen and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-28 with Business & Economics categories.
Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China's entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy. The first book to systematically study the Chinese retail industry and is written by someone who is from the inside of Chinese retailing and who understands western retailing well Includes many case studies of multinational retailer operations in China and valuable suggestions for success in China Wal-Mart's business model, internationalization and operations in emerging market, particularly in China
Strategic Marketing Issues In Emerging Markets
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Author : Atanu Adhikari
language : en
Publisher: Springer
Release Date : 2018-07-27
Strategic Marketing Issues In Emerging Markets written by Atanu Adhikari and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Business & Economics categories.
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. "This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association "This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.
Diversifying Retail And Distribution In Thailand
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Author : Endo Gen
language : en
Publisher: Silkworm Books
Release Date : 2013-03-01
Diversifying Retail And Distribution In Thailand written by Endo Gen and has been published by Silkworm Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Business & Economics categories.
The entry of transnational retailers into emerging markets inevitably disrupts the existing retail and distribution structures. Thailand experienced such disruption to its traditional retailing system beginning in 1990 and continuing through the following two decades, to the extent that many observers have called it a “revolution.” But the term “revolution” is a misnomer, according to this study. The new retail and distribution formats, rather than replacing traditional markets, have continued to exist alongside them. In addition, Thailand’s retail and distribution industries are heading toward diversification rather than uniformity, the latter phenomenon being generally associated with the advance of multinational corporations. Endo analyzes Thailand’s retail structure in the light of its entire distribution system, examining how changes have affected not only horizontal, competitive relationships between modern and traditional retailers, but also vertical relationships with manufacturers and wholesalers. Rather than focusing narrowly on the urban middle-class consumer market, he considers the markets’ income differentials—the “mosaic structure”—which is an indispensable framework for discussing the retail and consumption practices of an emerging economy. The book presents a thoroughgoing and positive analysis well grounded in Thailand’s historical context. Studies on the advance of transnational retailers into emerging markets have recently flourished, most of which aim to clarify the internationalization of retail from a commercial science perspective by concentrating on the transnational retailers’ activities. In this book, greater attention is given to the particular circumstances of the host countries’ retail and distribution systems and consumer markets. Using a comparative-business-history approach to a single country, this research contributes significantly to our understanding of retail and distribution systems in emerging markets globally. Highlights -A thoroughgoing and positive analysis of Thailand’s current retail and distribution system - Presents data using more than 40 tables - Views the current situation within its historical context - Uses a broad perspective of the consumer market based on income differentials— a “mosaic structure”