Retensi Konsumen Umkm Dengan Memanfaatkan Social Media Marketing
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Retensi Konsumen Umkm Dengan Memanfaatkan Social Media Marketing
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Author : Muhammad Adam, T. Meldi Kesuma, M. Ridha Siregar, Nabilah, Mizan Saddaq
language : id
Publisher: Syiah Kuala University Press
Release Date : 2023-12-31
Retensi Konsumen Umkm Dengan Memanfaatkan Social Media Marketing written by Muhammad Adam, T. Meldi Kesuma, M. Ridha Siregar, Nabilah, Mizan Saddaq and has been published by Syiah Kuala University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-31 with Business & Economics categories.
Buku yang membahas tentang Retensi Konsumen UMKM ini merupakan panduan eksploratif yang membimbing pembaca melalui strategi inovatif untuk memperkuat hubungan dengan konsumen dalam konteks bisnis UMKM. Dengan latar belakang yang terperinci tentang urgensi retensi konsumen, buku ini memandu pembaca melalui perspektif retensi konsumen dan peran krusial Social Media Marketing (SMM) dalam merawat hubungan dengan konsumen. Buku ini terus memberikan pencerahan, mengulas rinci peran social media dalam menciptakan hubungan yang melekat, meningkatkan loyalitas, memperkuat kesadaran merek, dan memberikan layanan pelanggan yang memukau. Puncaknya ada pada bab keempat, yang merinci strategi SMM yang inovatif dan aplikatif, membimbing pembaca melalui langkah-langkah praktis dari analisis target audiensi, pemilihan platform social media yang tepat, hingga pembuatan konten yang memikat. Bab ini juga menyoroti cara efektif dalam promosi dan penawaran khusus, serta menekankan pentingnya pengukuran dan analisis hasil sebagai kunci kesuksesan kampanye. Dengan semangat, bab kelima membahas tantangan menarik dalam mengimplementasikan SMM, membawa pembaca melintasi beragam bentuk social media, mengeksplorasi dampak penggunaannya, dan menawarkan solusi untuk tantangan yang mungkin dihadapi pelaku UMKM. Buku ini bukan sekadar bacaan, melainkan panduan cerdas bagi mereka yang ingin membawa bisnis UMKM ke tingkat berikutnya melalui pemanfaatan social media dengan cara yang inovatif dan mendalam.
Marketing Digital
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Author : Prof. Dr. Haris Maupa, S.E., M.Si.
language : id
Publisher: Nas Media Pustaka
Release Date : 2023-05-10
Marketing Digital written by Prof. Dr. Haris Maupa, S.E., M.Si. and has been published by Nas Media Pustaka this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-10 with Business & Economics categories.
Perkembangan teknologi informasi dan komunikasi yang sangat pesat, organisasi informasi menghadapi perubahan signifikan dan menghadapi banyak tantangan seperti pertumbuhan bahan baku yang cepat, ekspektasi pengguna yang meningkat, kenaikan biaya, pemangkasan anggaran, persaingan oleh vendor, dan kompleksitas dalam kebutuhan dan tuntutan informasi. Layanan dan sumber daya organisasi informasi saat ini sangat dipengaruhi oleh perkembangan digital, baik berupa komputasi awan, augmented reality dan virtual, big data, artificial inteligence, dan alat jejaring sosial baru (Chang, 2020)
Umkm Naik Kelas Belajar Pemasaran Digital Hingga Pengurusan Izin Resmi
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Author : Yenni Okfrianti, Risda Yulianti, Andi Azhar, Ghaefira Nur Fatimah, Okdi Nata
language : id
Publisher: GEMINI Publishing, Yogyakarta
Release Date :
Umkm Naik Kelas Belajar Pemasaran Digital Hingga Pengurusan Izin Resmi written by Yenni Okfrianti, Risda Yulianti, Andi Azhar, Ghaefira Nur Fatimah, Okdi Nata and has been published by GEMINI Publishing, Yogyakarta this book supported file pdf, txt, epub, kindle and other format this book has been release on with Study Aids categories.
Bimillahirrahmanirrahim, Puji syukur kehadirat Allah swt, senantiasa kami haturkan atas segala limpahan rizki dan karuniaNya. Salawat dan salam juga senantiasa dihaturkan kepada Rasulullah Muhammad saw, nabi akhir zaman yang sudah membawa kita hijrah dari era jahiliyah. Melalui pembahasan yang komprehensif, pembaca akan dibimbing melalui langkah-langkah strategis, tips, dan contoh kasus nyata untuk mengoptimalkan Sebagai permulaan dari buku " UMKM NAIK KELAS Belajar Pemasaran Digital Hingga Pengurusan Izin Resmi " saya ingin menyampaikan terima kasih atas kesempatan yang diberikan kepada saya untuk berbagi pengetahuan mengenai strategi pemasaran digital yang dapat membantu Usaha Mikro, Kecil, dan Menengah (UMKM) tumbuh dan bersaing di era digital ini. Dalam dunia yang terus berkembang pesat, keberadaan digital tidak dapat diabaikan lagi dalam upaya memperluas jangkauan pasar dan meningkatkan penjualan. Buku ini disusun dengan tujuan memberikan panduan praktis dan solusi efektif bagi para pelaku UMKM yang ingin memanfaatkan potensi penuh dari strategi pemasaran digital.
Umkm Naik Kelas Belajar Pemasaran Digital Hingga Pengurusan Izin Resmi
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Author : Yenni Okfrianti
language : id
Publisher: Gemini Publishing
Release Date : 2024-01-26
Umkm Naik Kelas Belajar Pemasaran Digital Hingga Pengurusan Izin Resmi written by Yenni Okfrianti and has been published by Gemini Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-26 with Education categories.
Umkm Unggul Dengan Pemasaran Digital Dan Co Creations
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Author : Ayu Krishna Yuliawati
language : id
Publisher: Penerbit Andi
Release Date : 2023-07-07
Umkm Unggul Dengan Pemasaran Digital Dan Co Creations written by Ayu Krishna Yuliawati and has been published by Penerbit Andi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-07 with Business & Economics categories.
Penjelasan mengenai arti digital marketing diberikan dalam buku ini di mana digital marketing dapat mengidentifikasi, mengantisipasi, dan memuaskan kebutuhan pelanggan secara efisien. Buku ini memberikan gambaran tentang konsep ekonomi digital dan UMKM, komponen ekonomi digital, digitalisasi UMKM dan pengembangan UMKM, konsep pemasaran digital dan co-creation, model strategi pemasaran dan model bisnis digital, perencanaan pemasaran digital co-creation dan pemanfaatan SEO, konsep dan model co-creation serta perkembangannya. Contoh kasus mengenai praktik pemasaran digitial dan co-creation disajikan mulai dari social media marketing for entrepreneurs, optimasi media sosial dan digital presence bisnis, implementasi co-creations, praktik digital co-creation di luar negeri dan di Indonesia.
Buku Ajar Ekonomi Kreatif
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Author : Dede Hertina
language : id
Publisher: PT. Sonpedia Publishing Indonesia
Release Date : 2024-07-03
Buku Ajar Ekonomi Kreatif written by Dede Hertina and has been published by PT. Sonpedia Publishing Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-03 with Psychology categories.
Buku Ajar Ekonomi Kreatif ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu ekonomi kreatif. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu ekonomi kreatif dan diberbagai bidang Ilmu terkait lainnya. Buku ini juga dapat digunakan sebagai panduan dan referensi mengajar mata kuliah ekonomi kreatif dan menyesuaikan dengan rencana pembelajaran semester tingkat perguruan tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari evolusi dan gelombang ekonomi baru, modal dasar dan aktor penggerak ekonomi kreatif, perkembangan ekonomi kreatif di indonesia, industri kreatif, mengenal UMKM, peran UMKM dalam ekonomi kreatif, identifikasi karakteristik ekonomi kreatif serta permasalahan dan hambatan ekonomi kreatif, strategi branding dan marketing UMKM, batik sebagai implementasi ekonomi kratif berbasis kearifan lokal. Selain itu, materi mengenai peran pemerintah dalam meningkatkan daya saing UMKM dan perbedaan ekonomi kreatif dan industri kreatif juga dibahas secara mendalam. Buku ini disusun secara sistematis dengan penjelasan yang jelas, contoh soal, dan latihan untuk memperkuat pemahaman. Buku ini merupakan pegangan yang ideal bagi siswa dan pendidik untuk menguasai matematika dengan baik.
Strategi Pemasaran Umkm
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Author : Dr. Ricky Hermayanto, S.E., M.M, M.E
language : id
Publisher: ciptapublishing
Release Date :
Strategi Pemasaran Umkm written by Dr. Ricky Hermayanto, S.E., M.M, M.E and has been published by ciptapublishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Pemasaran meliputi beberapa kegiatan dengan tujuan menumbuhkan permintaan efektif dari konsumen terhadap produk barang yang dihasilkan oleh UMKM, di mana kebutuhan konsumen terpenuhi. Peranan pemasaran terutama untuk mengidentifikasi konsumen, mengetahui kebutuhannya, dan cara yang dikehendaki oleh konsumen. Melalui analisis permintaan kebutuhan konsumen dikaji, diukur dan dipahami perilakunya. Pemasaran berperan membimbing untuk mengembangkan produk atau jasa sesuai dengan permintaan konsumen. Mengingat hal itu perlu menyusun rencana strategik pemasaran.
The Social Media Marketing Book
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Author : Dan Zarrella
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2009-11-13
The Social Media Marketing Book written by Dan Zarrella and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-13 with Computers categories.
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Marketing Aesthetics
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Author : Bernd Schmitt
language : en
Publisher: Simon and Schuster
Release Date : 1997-08-30
Marketing Aesthetics written by Bernd Schmitt and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08-30 with Business & Economics categories.
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.
Emarketing Excellence
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Author : PR Smith
language : en
Publisher: Routledge
Release Date : 2012-10-12
Emarketing Excellence written by PR Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.