Rethinking Reputation
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Rethinking Reputation
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Author : Fraser P. Seitel
language : en
Publisher: St. Martin's Press
Release Date : 2012-08-21
Rethinking Reputation written by Fraser P. Seitel and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-21 with Business & Economics categories.
Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: * Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good-launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!
Rethinking Reputational Risk
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Author : Anthony Fitzsimmons
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-01-03
Rethinking Reputational Risk written by Anthony Fitzsimmons and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden factors which can both cause crises and tip an otherwise survivable crisis into a reputational disaster. Reputations are lost when the perception of an organization is damaged by its behaviour not meeting stakeholder expectations. Rethinking Reputational Risk lays bare the actions, inactions and local 'states of normality' that can lead to perception-changing consequences and gives readers the insight to recognize and respond to the risks to their reputations. Using case studies, such as BP's Deepwater Horizon oil spill, Volkswagen's emissions rigging scandal, Tesco, AIG, EADS Airbus A380, and Mid-Staffordshire NHS Hospital Trust, and analysis of their failures, this hard-hitting guide also applies lessons drawn from behavioural economics to the behavioural risks that underlie reputation risk. An essential read for risk professionals, business leaders and board members who need to understand and deal with business-critical threats to their reputation, this book presents a new framework that will be invaluable for all involved in safeguarding an organization's reputation.
The Sustainability Effect
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Author : A. Brady
language : en
Publisher: Palgrave Macmillan
Release Date : 2005-09-15
The Sustainability Effect written by A. Brady and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-15 with Business & Economics categories.
Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.
Rethinking Sovereign Debt
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Author : Odette Lienau
language : en
Publisher: Harvard University Press
Release Date : 2014-02-18
Rethinking Sovereign Debt written by Odette Lienau and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-18 with Business & Economics categories.
Conventional wisdom holds that all nations must repay debt. Regardless of the legitimacy of the regime that signs the contract, a country that fails to honor its obligations damages its reputation. Yet should today's South Africa be responsible for apartheid-era debt? Is it reasonable to tether postwar Iraq with Saddam Hussein's excesses? Rethinking Sovereign Debt is a probing analysis of how sovereign debt continuity--the rule that nations should repay loans even after a major regime change, or else expect consequences--became dominant. Odette Lienau contends that the practice is not essential for functioning capital markets, and demonstrates its reliance on absolutist ideas that have come under fire over the last century. Lienau traces debt continuity from World War I to the present, emphasizing the role of government officials, the World Bank, and private markets in shaping our existing framework. Challenging previous accounts, she argues that Soviet Russia's repudiation of Tsarist debt and Great Britain's 1923 arbitration with Costa Rica hint at the feasibility of selective debt cancellation. Rethinking Sovereign Debt calls on scholars and policymakers to recognize political choice and historical precedent in sovereign debt and reputation, in order to move beyond an impasse when a government is overthrown.
Social Media And Crisis Communication
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Author : Lucinda L. Austin
language : en
Publisher: Taylor & Francis
Release Date : 2017-06-27
Social Media And Crisis Communication written by Lucinda L. Austin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-27 with Language Arts & Disciplines categories.
Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.
Digital Storytelling For Brands
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Author : Bridget Tombleson
language : en
Publisher: SAGE Publications Limited
Release Date : 2023-08-26
Digital Storytelling For Brands written by Bridget Tombleson and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-26 with Business & Economics categories.
This is the first digital storytelling textbook to take a business and marketing perspective/application by focusing on brands and consumers.
Research Handbook On Digital Transformations
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Author : F. Xavier Olleros
language : en
Publisher: Edward Elgar Publishing
Release Date : 2016-09-30
Research Handbook On Digital Transformations written by F. Xavier Olleros and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-30 with Business & Economics categories.
The digital transition of our economies is now entering a phase of broad and deep societal impact. While there is one overall transition, there are many different sectoral transformations, from health and legal services to tax reports and taxi rides, as well as a rising number of transversal trends and policy issues, from widespread precarious employment and privacy concerns to market monopoly and cybercrime. They all are fertile ground for researchers, as established laws and regulations, organizational structures, business models, value networks and workflow routines are contested and displaced by newer alternatives. This Research Handbook offers a rich and interdisciplinary synthesis of some of the current thinking on the digital transformations underway.
Rethinking Public Relations
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Author : Kevin Moloney
language : en
Publisher: Routledge
Release Date : 2006-04-18
Rethinking Public Relations written by Kevin Moloney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-18 with Business & Economics categories.
All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.
Rethinking Social Action Through Music
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Author : Geoffrey Baker
language : en
Publisher: Open Book Publishers
Release Date : 2021-04-12
Rethinking Social Action Through Music written by Geoffrey Baker and has been published by Open Book Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-12 with Music categories.
How can we better understand the past, present and future of Social Action through Music (SATM)? This ground-breaking book examines the development of the Red de Escuelas de Música de Medellín (the Network of Music Schools of Medellín), a network of 27 schools founded in Colombia’s second city in 1996 as a response to its reputation as the most dangerous city on Earth. Inspired by El Sistema, the foundational Venezuelan music education program, the Red is nonetheless markedly different: its history is one of multiple reinventions and a continual search to improve its educational offering and better realise its social goals. Its internal reflections and attempts at transformation shed valuable light on the past, present, and future of SATM. Based on a year of intensive fieldwork in Colombia and written by Geoffrey Baker, the author of El Sistema: Orchestrating Venezuela’s Youth (2014), this important volume offers fresh insights on SATM and its evolution both in scholarship and in practice. It will be of interest to a very varied readership: employees and leaders of SATM programs; music educators; funders and policy-makers; and students and scholars of SATM, music education, ethnomusicology, and other related fields.
Rethinking Sovereign Debt
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Author : Odette Lienau
language : en
Publisher:
Release Date : 2014
Rethinking Sovereign Debt written by Odette Lienau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.