Rethinking Reputation
DOWNLOAD
Download Rethinking Reputation PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Rethinking Reputation book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Rethinking Reputation
DOWNLOAD
Author : Fraser P. Seitel
language : en
Publisher: Macmillan + ORM
Release Date : 2012-08-21
Rethinking Reputation written by Fraser P. Seitel and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-21 with Business & Economics categories.
Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world. Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating set of case studies--including the BP oil spill and the launch of CitySlips--to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: * Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good--launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!
Rethinking Reputational Risk
DOWNLOAD
Author : Anthony Fitzsimmons
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-01-03
Rethinking Reputational Risk written by Anthony Fitzsimmons and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden factors which can both cause crises and tip an otherwise survivable crisis into a reputational disaster. Reputations are lost when the perception of an organization is damaged by its behaviour not meeting stakeholder expectations. Rethinking Reputational Risk lays bare the actions, inactions and local 'states of normality' that can lead to perception-changing consequences and gives readers the insight to recognize and respond to the risks to their reputations. Using case studies, such as BP's Deepwater Horizon oil spill, Volkswagen's emissions rigging scandal, Tesco, AIG, EADS Airbus A380, and Mid-Staffordshire NHS Hospital Trust, and analysis of their failures, this hard-hitting guide also applies lessons drawn from behavioural economics to the behavioural risks that underlie reputation risk. An essential read for risk professionals, business leaders and board members who need to understand and deal with business-critical threats to their reputation, this book presents a new framework that will be invaluable for all involved in safeguarding an organization's reputation.
Rethinking Public Relations
DOWNLOAD
Author : Kevin Moloney
language : en
Publisher: Routledge
Release Date : 2006-04-18
Rethinking Public Relations written by Kevin Moloney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-18 with Business & Economics categories.
All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.
Reputation Management
DOWNLOAD
Author : John Doorley
language : en
Publisher: Routledge
Release Date : 2020-07-14
Reputation Management written by John Doorley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-14 with Business & Economics categories.
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Rethinking Enterprise Risk Management
DOWNLOAD
Author : Halis Kıral
language : en
Publisher: Springer Nature
Release Date : 2024-12-17
Rethinking Enterprise Risk Management written by Halis Kıral and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-17 with Business & Economics categories.
This book provides a critical analysis of existing enterprise risk management models and practices and proposes innovative solutions to address the challenges associated with implementing enterprise risk management strategies. Enterprise risk management activities are not high on the priority agenda of the senior management in both public and private sectors. Conceptual ambiguity and methodological gaps in current standards and frameworks make it difficult to effectively implement enterprise risk management. Therefore, this book’s approach to enterprise risk management aims to eliminate the unit-based silo approach of traditional risk management, adopting a function-based silo approach. It focuses on the management of fewer and more significant risks associated with high-level objectives, rather than all business processes of the organization, thus increasing the success of enterprise risk management implementation. The book would be a valuable read for business executives, internal and external auditors, business school students and academics.
The Sage Encyclopedia Of Corporate Reputation
DOWNLOAD
Author : Craig E. Carroll
language : en
Publisher: SAGE Publications
Release Date : 2016-05-04
The Sage Encyclopedia Of Corporate Reputation written by Craig E. Carroll and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-04 with Business & Economics categories.
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
Reputation In Business
DOWNLOAD
Author : Stuart Thomson
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-28
Reputation In Business written by Stuart Thomson and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-28 with Business & Economics categories.
A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever more open social media-led world. Although leaders increasingly recognise the vital intangible asset that reputation represents, too many do not really understand what reputation is and the steps that should be taken to build it and their corporate value. Given the range of factors depending on the organisation, each aspect of its complex reputational story needs to be unpicked if a reputation is to be built, maintained and protected. This step by-step-guide offers advice on how to develop the strategies needed to do this, provides clear lessons throughout from a range of experts - and distinctively, looks beyond the corporate sector to charities, governments, NGOs and the public sector. Boards, trustees, non-executive directors, senior management, and leaders of all types of organisations need to consider the steps that should be taken to build, maintain and defend their reputation, and that means knowing what their reputation is and the audiences that matter most to them. This book is the roadmap.
Rethinking Public Relations
DOWNLOAD
Author : Kevin Moloney
language : en
Publisher: Psychology Press
Release Date : 2000
Rethinking Public Relations written by Kevin Moloney and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This study looks at public relations, a £2.3b UK industry with up to 50,000 jobs, low reputation and a pervasive influence on politics and markets.
Re Thinking Renaissance Objects
DOWNLOAD
Author : Peta Motture
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-07
Re Thinking Renaissance Objects written by Peta Motture and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-07 with History categories.
Inspired by research undertaken for the new Medieval & Renaissance Galleries at the Victoria and Albert Museum, Re-thinking Renaissance Objects explores and often challenges some of the key issues and current debates relating to Renaissance art and culture. Puts forward original research, including evidence provided by an in-depth study arising from the Medieval & Renaissance Gallery project Contributions are unusual in their combination of a variety of approaches, but with each paper starting with an examination of the objects themselves New theories emerge from several papers, some of which challenge current thinking