Retorica E Business
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Retorica E Business
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Author : Andrea Granelli
language : it
Publisher: EGEA spa
Release Date : 2014-03-24T00:00:00+01:00
Retorica E Business written by Andrea Granelli and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-24T00:00:00+01:00 with Business & Economics categories.
La retorica – arte del dire o, meglio, del ben ragionare – è viva e sta benone. È anzi uno strumento ancor oggi efficacissimo, persino nell’agguerrito mondo del business. Enrico Mattei, Adriano Olivetti, Steve Jobs, Oscar Farinetti, ma anche papa Francesco, Angela Ahrendts e il consulente-tipo «alla McKinsey» sono gli esempi che ce lo dimostrano, eredi di Cicerone e autentici campioni della retorica contemporanea. Per essere ascoltati, per essere influenti e dunque convincenti, per sopravvivere e risolvere problemi: la retorica serve. I casi aziendali diventano una forma di storytelling, la convention uno strumento per emozionare e spingere all’azione, il punto vendita un espediente per parlare tramite i luoghi, mentre la manutenzione delle parole torna a vivificare i termini ormai logori dell’«aziendalese». Di fronte all’esplosione della multimedialità e della comunicazione digitale, tuttavia, competenza nella materia, pulizia nel ragionamento, chiarezza negli enunciati e dominio della lingua rischiano di apparire insufficienti. Per gestire l’abbondanza dei segnali e il grande rumore di fondo occorre affiancare alla via logica (convincere razionalmente) e a quella psicologica (persuadere emotivamente) una terza via: quella creativa, basata sulla capacità di dare corpo a ipotesi soltanto intuite.
The Serious Business Of Worship
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Author : Melanie Ross
language : en
Publisher: Bloomsbury Publishing
Release Date : 2011-11-03
The Serious Business Of Worship written by Melanie Ross and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-03 with Religion categories.
The study of liturgy has received criticism from scholars and practitioners alike: the academic discipline of liturgiology has been compared to the hobby of stamp collection, and proponents for liturgical renewal argue that worship must be made more accessible and relevant. Bryan Spinks has been an important moderating voice in this discussion, reminding both academic and ecclesial communities that Christ is made known in the liturgical riches of the past as well as in contemporary forms of the present. Inspired by Spinks' work, this volume brings together biblical, historical, and theological scholars to discuss the theme of continuity and change in worship. Its historical range begins with the early church, extends through the Reformation, and concludes with a discussion of issues facing contemporary liturgical reform. In recognition of the fact that Professor Spinks' work has been widely influential in both Europe and the United States, the editors have solicited liturgical perspectives from scholars with international reputations on sides of the Atlantic.
Branding And Sustainable Competitive Advantage Building Virtual Presence
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Author : Kapoor, Avinash
language : en
Publisher: IGI Global
Release Date : 2011-09-30
Branding And Sustainable Competitive Advantage Building Virtual Presence written by Kapoor, Avinash and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-30 with Business & Economics categories.
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.
La Retorica Viva E Gode Di Ottima Salute
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Author : Andrea Granelli
language : it
Publisher: FrancoAngeli
Release Date : 2019-03-05T00:00:00+01:00
La Retorica Viva E Gode Di Ottima Salute written by Andrea Granelli and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-05T00:00:00+01:00 with Language Arts & Disciplines categories.
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Wellbeing Il Circolo Virtuoso Tra Benessere E Business
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Author : Alberto Ronco
language : it
Publisher: Ayros
Release Date : 2024-01-08
Wellbeing Il Circolo Virtuoso Tra Benessere E Business written by Alberto Ronco and has been published by Ayros this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-08 with Psychology categories.
Neanche troppi anni fa, se ci pensiamo, molti bisogni umani erano tenuti fuori dalle mura aziendali. Le aziende erano luoghi in cui, prima di entrare, dovevi indossare la maschera del ruolo, nascondere ogni forma di vulnerabilità e sottostare a ritmi di lavoro frenetici, sperimentando forti stati di stress e ansia. L’errore era additato come fallimento, e la ricerca concentrata sul colpevole. Per decenni abbiamo respirato una cultura tossica e subito stili di leadership top-down. Da allora, per fortuna, il mondo del lavoro è cambiato, così come le priorità di chi lavora. Pandemia globale e progresso tecnologico hanno accelerato il passaggio epocale all’era della People Centricity, dove finalmente si può iniziare a parlare di emozioni e di salute fisica e psicologica in azienda. Tante organizzazioni rimangono tuttavia ancorate a rassicuranti modelli culturali non più funzionali, sottovalutando gli effetti che disengagement, burnout, quiet quitting e turnover hanno sul business in termini di produttività, capacità di innovazione, generazione di valore, employer branding, talent attraction e retention. Questo libro rappresenta un manifesto rivoluzionario che supera il concetto stesso di welfare, in una visione ampia e strategica del Corporate Well-being come leva di vantaggio competitivo per il business. Tra dati, strumenti pratici, casi aziendali di realtà europee illuminate quali Enel e Unilever e storie oltreoceano come quelle di LinkedIn e Pinterest, entrerete nel mondo del Benessere da un nuovo punto di vista: quello finalizzato a creare una cultura del lavoro sana, positiva e appagante tramite l’ascolto, il feedback e l’esempio concreto.
E Commerce B2b
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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2016-11-29T00:00:00+01:00
E Commerce B2b written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-29T00:00:00+01:00 with Business & Economics categories.
366.123
Brand Renzi
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Author : Nello Barile
language : it
Publisher: EGEA spa
Release Date : 2014-10-21T00:00:00+02:00
Brand Renzi written by Nello Barile and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-21T00:00:00+02:00 with Social Science categories.
In un profluvio quasi inarrestabile di parole di, su e con Matteo Renzi, è importante fermarsi e guardare al «fenomeno Renzi» da prospettive più inconsuete rispetto alla pubblicistica corrente. L’ottica è quella offerta dai moderni filoni della brand communication. L’autore discute come e perché oggi il leader sia sempre più medium e brand di se stesso, non accontentandosi più di seguire valori ed estetiche dell’epoca della spettacolarizzazione, come la potenza di un’immagine patinata, edulcorata e perfezionata dalla tecnologia. Empatia, esperienzialità sono solo alcune delle dimensioni emergenti che caratterizzano l’attuale ecosistema dei media, dominato dalle logiche del web 2.0 e dei social network. Un contributo autoriale di grande spessore per avere chiavi di lettura sul chi e che cosa è la marca Renzi con il suo mix di arrivismo ed etica, «velocismo» e coolness, italianità e nuovismo... e parecchio altro!
Socio Economic Disparities Vulnerable Communities And The Future Of Work And Entrepreneurship
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Author : Rolle, JoAnn Denise
language : en
Publisher: IGI Global
Release Date : 2023-06-21
Socio Economic Disparities Vulnerable Communities And The Future Of Work And Entrepreneurship written by Rolle, JoAnn Denise and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-21 with Business & Economics categories.
While many scholars, governments, and corporations have expressed that they would like to play a hand in developing an inclusive and equitable society, few have achieved the goal. Vulnerable communities around the world have suffered systemically and have been left on their own to succeed economically despite decades of disadvantage. It is essential to consider these communities and their sociological and systemic factors when considering the future of work in order to succeed in developing a truly sustainable and equitable society. Socio-Economic Disparities, Vulnerable Communities, and the Future of Work and Entrepreneurship discusses the journey of vulnerable communities in the pursuit of entrepreneurship. It further investigates the strategies and action that governments and organizations can take to cultivate an inclusive environment within the future of work. Covering topics such as economic agency, equitable access, and affirmative action, this premier reference source is an excellent resource for policymakers, government officials, non-profit organizations, business leaders and executives, human resource managers, economists, students and faculty of higher education, researchers, and academicians.
Language And Logic In The Post Medieval Period
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Author : E.J. Ashworth
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Language And Logic In The Post Medieval Period written by E.J. Ashworth and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Philosophy categories.
Keckermann remarked of the sixteenth century, "never from the begin ning of the world was there a period so keen on logic, or in which more books on logic were produced and studies oflogic flourished more abun dantly than the period-in which we live. " 1 But despite the great profusion of books to which he refers, and despite the dominant position occupied by logic in the educational system of the fifteenth, sixteenth and seven teenth centuries, very little work has been done on the logic of the post medieval period. The only complete study is that of Risse, whose account, while historically exhaustive, pays little attention to the actual logical 2 doctrines discussed. Otherwise, one can tum to Vasoli for a study of humanism, to Munoz Delgado for scholastic logic in Spain, and to Gilbert and Randall for scientific method, but this still leaves vast areas untouched. In this book I cannot hope to remedy all the deficiencies of previous studies, for to survey the literature alone would take a life-time. As a result I have limited myself in various ways. In the first place, I con centrate only on those matters which are of particular interest to me, namely theories of meaning and reference, and formal logic.
Managerial Rhetoric And Arts Organizations
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Author : L. Zan
language : en
Publisher: Springer
Release Date : 2006-01-27
Managerial Rhetoric And Arts Organizations written by L. Zan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-27 with Business & Economics categories.
The arts have faced big changes in recent years. This book explores the changes driven by the crisis of the welfare state and the privatization of public entities. It considers the tensions between managerial rhetoric and professional practices and questions the extension of managerial rhetoric for the very survival of arts organizations.