Revista Franquia Neg Cios Ed 95 Vendas Ao Vivo Live Commerce No Franchising
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Revista Franquia Neg Cios Ed 95 Vendas Ao Vivo Live Commerce No Franchising
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Author : Lamonica Serviços Editoriais
language : pt-BR
Publisher: Lamonica Serviços Editoriais
Release Date : 2021-03-10
Revista Franquia Neg Cios Ed 95 Vendas Ao Vivo Live Commerce No Franchising written by Lamonica Serviços Editoriais and has been published by Lamonica Serviços Editoriais this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-10 with Business & Economics categories.
A edição de fevereiro e março da Revista Franquia & Negócios já está disponível gratuitamente em editoralamonica.com.br. Nela, contamos sobre as estratégias de live commerce no franchising, o crescimento do aplicativo Tik Tok para os negócios, a utilização das cozinhas fantasmas no segmento de alimentação, as ferramentas que evitam aglomeração e disseminação de vírus nas lojas e muitos outros assuntos.
Marketing
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Author : Rosalind Masterson
language : en
Publisher: SAGE
Release Date : 2014-03-25
Marketing written by Rosalind Masterson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-25 with Business & Economics categories.
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Golden Arches East
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Author : James L. Watson
language : en
Publisher: Stanford University Press
Release Date : 2006-03-13
Golden Arches East written by James L. Watson and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-13 with Social Science categories.
McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." —Nicholas Kristof, New York Times Book Review "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." —Joseph Bosco, China Journal "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." —Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."—Library Journal
Innovation In Marketing
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Author : Jonah C. Pardillo
language : en
Publisher:
Release Date : 2017-11
Innovation In Marketing written by Jonah C. Pardillo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11 with categories.
Every company or business establishment aims at making more sales than the competitor. Different strategies of ensuring effective marketing are put in place often. However, over the past years, things seem to have changed a lot. Unlike in the past when marketing was done based on the old strategies, things have already taken a new path, and modernization is gradually dominating. This has seen businesses and other establishments adapt to the different strategies of marketing, with the hope of making landmark strides in development. Innovation is among the key moves that companies are taking today. The main intention of embracing innovation is to ensure that companies are able to maneuver through the market landscape and still emerge authoritative. Over the years, innovation has really grown and more companies are embracing the same just to make sure that their progress is in the right direction. In most cases, innovation is motivated by the growing technology. Marketers develop and grow ideas based on the technological innovations that have been taking place globally. The value of innovation remains undisputed and that is not about to change. In as much as innovation remains as a key priority for businesses, there are marketers who do not have an idea of what the wave of innovation is all about. As unfortunate as that may sound, the same truth remains. There has been the need to inform the world of what innovation is all about and what can be done to facilitate goal achievement in any business. We must appreciate that innovation is here to stay. It is a force that cannot be denied at all. It is something that any business needs to make strides towards the right direction. It is a necessary force. Having noted that, business organizations are left with absolutely no choice than to consider innovation as part of their operations. Any other marketer out there is gradually adapting to innovate and this must reflect across the board.The focus of this book is to equip prospective, budding, and existing marketers with all the necessary knowledge on how they can marry innovation and marketing in order to improve results. We appreciate the fact that most marketers out there are in the hunt for information on innovation. It is for this reason that this book came to existence. All content found here is beneficial to marketers in the sense that it directs them towards the modern trends of innovation. The author of this book has a rich background in marketing. This means that all content in the book is justified from a professional point of view. The book is built around facts and justified information, hence offering an assurance to the readers that what they are about to read is indeed focused towards the right direction. Developing good marketing and subsequent good returns in businesses is a fundamental requirement of any business what wishes to progress well in the long run.
Oecd Fao Agricultural Outlook 2016 2025
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2016-07-04
Oecd Fao Agricultural Outlook 2016 2025 written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-04 with categories.
The OECD-FAO Agricultural Outlook 2016-2025 provides an assessment of prospects for the coming decade of the agricultural commodity markets across 41 countries and 12 regions, including OECD countries and key agricultural producers, such as India, China, Brazil, the Russian Federation and Argentina.
Transmedia Branding
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Author : Burghardt Tenderich
language : en
Publisher:
Release Date : 2014
Transmedia Branding written by Burghardt Tenderich and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Monopoly Television
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Author : Jack Banks
language : en
Publisher: Routledge
Release Date : 2018-02-12
Monopoly Television written by Jack Banks and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-12 with Social Science categories.
In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. }In August 1981, Music Televisionnow popularly known as MTVwas launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. }
Co Operative Societies Accounts
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Author : Frederick H. Sugden
language : en
Publisher:
Release Date : 1902
Co Operative Societies Accounts written by Frederick H. Sugden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1902 with Cooperative societies categories.
The Producer S Guide To Transmedia
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Author : Nuno Bernardo
language : en
Publisher:
Release Date : 2011
The Producer S Guide To Transmedia written by Nuno Bernardo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Computers categories.
The Producer's Guide to Transmedia offers advice on how to fund, develop, produce and distribute content across multiple platforms, drawing on Nuno Bernardo's ten years experience of Transmedia storytelling and production for global audiences. This guide analyses how multiplatform can bring extra revenues and help producers connect directly to audiences and create entry points through which consumers can become immersed in content. It encompasses a series of case studies discussing ideas and concepts of how Transmedia can be key to promoting and engaging with audiences around a traditional TV show, feature film, game or consumer brand. Nuno Bernardo is an award-winning and Emmy-nominated Transmedia writer and producer, and the creator of the world's first international interactive online teen series, Sofia's Diary.
Boutiques And Other Retail Spaces
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Author : David Vernet
language : en
Publisher: Routledge
Release Date : 2007-08-17
Boutiques And Other Retail Spaces written by David Vernet and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-17 with Architecture categories.
Presenting a critical and theoretical dimension to retail design, Boutiques and Other Retail Spaces links the ideas behind it to real practice in this innovative and important contribution to architectural/interior theory literature. Retail structure has been subject to a dramatic and ongoing transformation over the past thirty years, materializing in the emergence of large-scale out-of-town shopping centres and new specialized shops in city centres. These specialized boutiques are highly designed, involving well-known architectural firms such as OMA/Rem Koolhaas, David Chipperfield, Herzog + de Meuron amongst others. With case studies and over 100 black and white images, Vernet and de Wit set forth original and well-grounded theory to accompany this popular and lucrative area of work.