Rhetorical Crossover
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Creating Value
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Author : Laura R. Oswald
language : en
Publisher:
Release Date : 2015
Creating Value written by Laura R. Oswald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.
Composition And Rhetoric In Contentious Times
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Author : Rachel McCabe
language : en
Publisher: University Press of Colorado
Release Date : 2023-11-01
Composition And Rhetoric In Contentious Times written by Rachel McCabe and has been published by University Press of Colorado this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-01 with Language Arts & Disciplines categories.
Composition and Rhetoric in Contentious Times poses critical questions of representation, accessibility, social justice, affect, and labor to better understand the entwined future of composition and rhetoric. This collection of essays offers innovative approaches for socially attuned learning and best practices to support administrators and instructors. In doing so, these essays guide educators in empowering students to write effectively and prepare for their role as global citizens. Editors Rachel McCabe and Jennifer Juszkiewicz consider how educators can respond to multiple current crises relating to composition and rhetoric with generosity and cautious optimism; in the process, they address the current concerns about the longevity of the humanities. By engaging with social constructivist, critical race, socioeconomic, and activist pedagogies, each chapter provides an answer to the question, How can our courses help students become stronger writers while contending with current social, environmental, and ethical questions posed by the world around them? The contributors consider this question from numerous perspectives, recognizing the important ways that power and privilege affect our varying means of addressing this question. Relying on both theory and practice, Composition and Rhetoric in Contentious Times engages the future of composition and rhetoric as a discipline shaped by recent and current global events. This text appeals to early-career writing program administrators, writing center directors, and professional specialists, as well as Advanced Placement high school instructors, graduate students, and faculty teaching graduate-level pedagogy courses.
Rhetorical Renaissance
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Author : Kathy Eden
language : en
Publisher: University of Chicago Press
Release Date : 2023-01-06
Rhetorical Renaissance written by Kathy Eden and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-06 with Education categories.
Kathy Eden reveals the unexplored classical rhetorical theory at the heart of iconic Renaissance literary works. Kathy Eden explores the intersection of early modern literary theory and practice. She considers the rebirth of the rhetorical art—resulting from the rediscovery of complete manuscripts of high-profile ancient texts about rhetoric by Plato, Aristotle, Cicero, Quintilian, and Tacitus, all unavailable before the early fifteenth century—and the impact of this art on early modern European literary production. This profound influence of key principles and practices on the most widely taught early modern literary texts remains largely and surprisingly unexplored. Devoting four chapters to these practices—on status, refutation, similitude, and style—Eden connects the architecture of the most widely read classical rhetorical manuals to the structures of such major Renaissance works as Petrarch’s Secret, Castiglione’s Book of the Courtier, Erasmus’s Antibarbarians and Ciceronianus, and Montaigne’s Essays. Eden concludes by showing how these rhetorical practices were understood to work together to form a literary masterwork, with important implications for how we read these texts today.
Habitual Rhetoric
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Author : Alex Mueller
language : en
Publisher: University of Pittsburgh Press
Release Date : 2023-09-19
Habitual Rhetoric written by Alex Mueller and has been published by University of Pittsburgh Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-19 with Language Arts & Disciplines categories.
Writing has always been digital. Just as digits scribble with the quill or tap the typewriter, digits compose binary code and produce text on a screen. Over time, however, digital writing has come to be defined by numbers and chips, not fingers and parchment. We therefore assume that digital writing began with the invention of the computer and created new writing habits, such as copying, pasting, and sharing. Habitual Rhetoric: Digital Writing before Digital Technology makes the counterargument that these digital writing practices were established by the handwritten cultures of early medieval universities, which codified rhetorical habits—from translation to compilation to disputation to amplification to appropriation to salutation—through repetitive classroom practices and within annotatable manuscript environments. These embodied habits have persisted across time and space to develop durable dispositions, or habitus, which have the potential to challenge computational cultures of disinformation and surveillance that pervade the social media of today.
How Information Warfare Shaped The Arab Spring
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Author : Nathaniel Greenberg
language : en
Publisher: Edinburgh University Press
Release Date : 2019-06-03
How Information Warfare Shaped The Arab Spring written by Nathaniel Greenberg and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-03 with History categories.
On January 28 2011 WikiLeaks released documents from a cache of US State Department cables stolen the previous year. The Daily Telegraph in London published one of the memos with an article headlined 'Egypt protests: America's secret backing for rebel leaders behind uprising'. The effect of the revelation was immediate, helping set in motion an aggressive counter-narrative to the nascent story of the Arab Spring. The article featured a cluster of virulent commentators all pushing the same story: the CIA, George Soros and Hillary Clinton were attempting to take over Egypt. Many of these commentators were trolls, some of whom reappeared in 2016 to help elect Donald J. Trump as President of the United States. This book tells the story of how a proxy-communications war ignited and hijacked the Arab uprisings and how individuals on the ground, on air and online worked to shape history.
Rhetorical Crossover
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Author : Cedric Burrows
language : en
Publisher: University of Pittsburgh Press
Release Date : 2020-10-27
Rhetorical Crossover written by Cedric Burrows and has been published by University of Pittsburgh Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-27 with Language Arts & Disciplines categories.
In music, crossover means that a song has moved beyond its original genre and audience into the general social consciousness. Rhetorical Crossover uses the same concept to theorize how the black rhetorical presence has moved in mainstream spaces in an era where African Americans were becoming more visible in white culture. Cedric Burrows argues that when black rhetoric moves into the dominant culture, white audiences appear welcoming to African Americans as long as they present an acceptable form of blackness for white tastes. The predominant culture has always constructed coded narratives on how the black rhetorical presence should appear and behave when in majority spaces. In response, African Americans developed their own narratives that revise and reinvent mainstream narratives while also reaffirming their humanity. Using an interdisciplinary model built from music, education, film, and social movement studies, Rhetorical Crossover details the dueling narratives about African Americans that percolate throughout the United States.
The Rescue Of Joshua Glover
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Author : H. Robert Baker
language : en
Publisher: Ohio University Press
Release Date : 2006-12-31
The Rescue Of Joshua Glover written by H. Robert Baker and has been published by Ohio University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-31 with History categories.
On March 11, 1854, the people of Wisconsin prevented agents of the federal government from carrying away the fugitive slave, Joshua Glover. Assembling in mass outside the Milwaukee courthouse, they demanded that the federal officers respect his civil liberties as they would those of any other citizen of the state. When the officers refused, the crowd took matters into its own hands and rescued Joshua Glover. The federal government brought his rescuers to trial, but the Wisconsin Supreme Court intervened and took the bold step of ruling the Fugitive Slave Act unconstitutional. The Rescue of Joshua Glover delves into the courtroom trials, political battles, and cultural equivocation precipitated by Joshua Glover’s brief, but enormously important, appearance in Wisconsin on the eve of the Civil War. H. Robert Baker articulates the many ways in which this case evoked powerful emotions in antebellum America, just as the stage adaptation of Uncle Tom’s Cabin was touring the country and stirring antislavery sentiments. Terribly conflicted about race, Americans struggled mightily with a revolutionary heritage that sanctified liberty but also brooked compromise with slavery. Nevertheless, as The Rescue of Joshua Glover demonstrates, they maintained the principle that the people themselves were the last defenders of constitutional liberty, even as Glover’s rescue raised troubling questions about citizenship and the place of free blacks in America.
Cultural Appropriation In Fashion And Entertainment
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Author : Yuniya Kawamura
language : en
Publisher: Bloomsbury Publishing
Release Date : 2022-06-16
Cultural Appropriation In Fashion And Entertainment written by Yuniya Kawamura and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-16 with Business & Economics categories.
Is it ever acceptable to “borrow” culturally inspired ideas? Who has ownership over intangible culture? What role does power inequality play? These questions are often at the center of heated public debates around cultural appropriation, with new controversies breaking seemingly every day. Cultural Appropriation in Fashion and Entertainment offers a sociological perspective on the appropriation of race, ethnicity, class, sexuality, and religion embedded in clothing, textiles, jewelry, accessories, hairstyles and tattoos, as well as in entertainment, such as K-pop, Bhangra, and hip-hop. By providing a range of global perspectives on the adoption, adaptation, and application of both tangible and intangible cultural objects, Kawamura and de Jong help move the conversation beyond simply criticizing designers and creators to encourage nuanced discussion and raise awareness of diverse cultures in the creative industries.
Signs Of Disability
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Author : Stephanie L. Kerschbaum
language : en
Publisher: NYU Press
Release Date : 2022-12-13
Signs Of Disability written by Stephanie L. Kerschbaum and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-13 with Health & Fitness categories.
"This book centers on story as a means of making disability available for noticing. The framework of signs of disability forwarded in this book is drawn from the author's lived experience of disability and deafness as well as rhetoric, feminist materialist scholarship, and critical disability studies"--
Invoking Slavery In The Eighteenth Century British Imagination
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Author : Srividhya Swaminathan
language : en
Publisher: Routledge
Release Date : 2016-05-06
Invoking Slavery In The Eighteenth Century British Imagination written by Srividhya Swaminathan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Literary Criticism categories.
In the eighteenth century, audiences in Great Britain understood the term ’slavery’ to refer to a range of physical and metaphysical conditions beyond the transatlantic slave trade. Literary representations of slavery encompassed tales of Barbary captivity, the ’exotic’ slaving practices of the Ottoman Empire, the political enslavement practiced by government or church, and even the harsh life of servants under a cruel master. Arguing that literary and cultural studies have focused too narrowly on slavery as a term that refers almost exclusively to the race-based chattel enslavement of sub-Saharan Africans transported to the New World, the contributors suggest that these analyses foreclose deeper discussion of other associations of the term. They suggest that the term slavery became a powerful rhetorical device for helping British audiences gain a new perspective on their own position with respect to their government and the global sphere. Far from eliding the real and important differences between slave systems operating in the Atlantic world, this collection is a starting point for understanding how slavery as a concept came to encompass many forms of unfree labor and metaphorical bondage precisely because of the power of association.