Riepilogo My Life In Advertising La Mia Vita Nella Pubblicit Di Claude Hopkins
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Riepilogo My Life In Advertising La Mia Vita Nella Pubblicit Di Claude Hopkins
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Author : Shortcut Edition
language : it
Publisher: Shortcut Edition
Release Date :
Riepilogo My Life In Advertising La Mia Vita Nella Pubblicit Di Claude Hopkins written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Leggendo questo riassunto, scoprirete l'avventura professionale di Claude C. Hopkins e i principali insegnamenti che ha tratto dalla sua esperienza. Scoprirete anche che : Le origini modeste di Claude C. Hopkins gli hanno permesso di eccellere nel suo lavoro; L'unico modo per avere successo è lavorare, e il campo è l'unico luogo valido per imparare; Il lavoro può e deve essere considerato come un gioco da praticare con piacere e assiduità; La vendita per corrispondenza, per le sue specificità, permette di applicare i principi fondamentali della "pubblicità scientifica"; Il pubblicitario ha pesanti responsabilità e si assume rischi reali, per questo deve essere ancora più attento e metodico; La professione pubblicitaria è meno redditizia di quanto sembri e la collaborazione con i marchi è precaria; Claude C. Hopkins è riuscito ad applicare la sua conoscenza della pubblicità all'imprenditoria. Claude C. Hopkins ha una straordinaria esperienza professionale. In "La mia vita nella pubblicità", rivela il percorso che lo ha portato ai vertici. Pioniere, professionista eccezionale, indica ai suoi successori la strada per fare meglio di lui. Per lui il lavoro è all'origine di tutti i successi, suoi e delle campagne pubblicitarie. Impegnatevi anche voi nella pubblicità!
Media And The City
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Author : Simone Tosoni
language : en
Publisher:
Release Date : 2013
Media And The City written by Simone Tosoni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Cities and towns categories.
The percentage of people living in cities and the adoption rates of communication technologies continue to grow across the planet. Our age has come to be defined as one of urbanism and communication; but how are those two intertwined? How do they shape each other? Where and in which ways do they diverge, support or fold into each other? As new tensions emerge and old ones find new solutions, social sciences are forced into a dialogue with media studies and urban studies in order to make sense of the new reality. New theoretical and methodological paradigms are urgently needed, and can be produced only through a fertile and eclectic dialogue. This volume presents some of the latest research in this exciting, cross-disciplinary field. Issues of conflict, mobility, crime, art, memory, ethnicity, identity, and city marketing and branding come under rigorous scrutiny in their mutual and constitutive relationship with urban space and communicative technologies and practices. The volume is divided into three broad sections. The first section deals with the role of media in the social production of urban space â " that is, with how media interact with other forces in giving shape to the materiality of the city. The second section deals with how urban space acts as a context for a variety of media-related practices â " especially in relation to the popularization of mobile geo-localization technologies which have given us mass phenomena such as Foursquare. The third and final section deals with how urban space is mediatised and communicated through ICTs â " or in other terms, how urban space is represented by specific media through specific discursive strategies.
Splithead
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Author : Julya Rabinowich
language : en
Publisher: Granta Books
Release Date : 2011-02-03
Splithead written by Julya Rabinowich and has been published by Granta Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-03 with Fiction categories.
'My father and I head towards a nervous breakdown as he attempts to erase three years of Communist indoctrination in the course of a single evening. I simply cannot comprehend that Lenin, the friend of all children, is now allegedly an arsehole.' When seven-year-old Mischka and her family flee the oppressive USSR for the freedom of Vienna, her world seems to divide neatly in two: there's life as she knew it before, and life as she must relearn it now. But even as she's busy dressing her new Barbie, perfecting her German and gorging on fresh fruit, Mischka is aware that there's part of her that can never escape her homeland, with its terrifying folktales, its insidious anti-Semitism and its old family secrets. As her parents' marriage splinters and her sister retreats into silence, Mischka has to find her own way of living when her head and her heart are in two places at once. There is darkness galore in this novel. But there is also much comedy to be had in its twisted enchanted tales. It is as seductive and unsettling as similar work by Angela Carter or Margaret Atwood, while it shares a geography with Everything Is Illuminated and If I Told You Once.
In Praise Of Reading And Fiction
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Author : Mario Vargas Llosa
language : en
Publisher: Farrar, Straus and Giroux
Release Date : 2011-04-12
In Praise Of Reading And Fiction written by Mario Vargas Llosa and has been published by Farrar, Straus and Giroux this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-12 with Literary Criticism categories.
On December 7, 2010, Mario Vargas Llosa was awarded the Nobel Prize in Literature. His Nobel lLecture is a resounding tribute to fiction's power to inspire readers to greater ambition, to dissent, and to political action. "We would be worse than we are without the good books we have read, more conformist, not as restless, more submissive, and the critical spirit, the engine of progress, would not even exist," Vargas Llosa writes. "Like writing, reading is a protest against the insufficiencies of life. When we look in fiction for what is missing in life, we are saying, with no need to say it or even to know it, that life as it is does not satisfy our thirst for the absolute—the foundation of the human condition—and should be better." Vargas Llosa's lecture is a powerful argument for the necessity of literature in our lives today. For, as he eloquently writes, "literature not only submerges us in the dream of beauty and happiness but alerts us to every kind of oppression."
I Belong To The Left
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Author : George Orwell
language : en
Publisher: Secker
Release Date : 2015-02-09
I Belong To The Left written by George Orwell and has been published by Secker this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-09 with categories.
On 29 March 1945, Orwell's wife Eileen died, aged 39. Her last, long, very moving letters to her husband are printed here. Less than six months later the novel that she might be said to have nurtured and which gave Orwell world-wide fame, Animal Farm, was published. For a little over three months Orwell worked as a War Correspondent for the Observer and the Manchester Evening News. As well as 74 books specifically reviewed, many others were discussed briefly in essays and in her column 'As I Please'. 'Politics and the English Language', one of Orwell's most important essays, was immediately reprinted for journalists of the Observer and News of the World as a guide to good writing. His defence of P.G. Wodehouse, printed here, was written at a time when Wodehouse was still under a cloud. Essays and articles he wrote for the Observer, Manchester Evening News and Evening Standard are reprinted; correspondence shows he had written the first twelve pages of Nineteen Eighty-Four. Eileen's will and Orwell's first notes for his literary executor are also reproduced. Orwell kept a careful account of what he earned to assist in making his income tax return. Only one such record has survived (for 12 July 1943 to 31 December 1945) and it is reproduced here, fully annotated.
Upland Communities
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Author : Pier Paolo Viazzo
language : en
Publisher: Cambridge University Press
Release Date : 1989-02-16
Upland Communities written by Pier Paolo Viazzo and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-02-16 with Business & Economics categories.
This book follows the social, economic and demographic transformations of the Alpine area from the late Middle Ages. Its aim is to reassess the image of the upland community which emerges from the work of historians, geographers and social anthropologists. The book therefore deals at length with such problems as the causes and consequences of emigration and patterns of marriage and inheritance in favouring or hampering the adjustments of local populations to changing economic or ecological circumstances, and tackles the vexed question of the relative importance of cultural and environmental factors in shaping family forms and community structures. Although its foundation lies in a long period of anthropological fieldwork conducted in an Alpine community, Upland Communities relies on the methods and conceptual tools of historical demography. Combined with a long-term historical perspective, its broad comparative approach unveils an unexpected diversity in regional and spatial demographic patterns and questions a number of deep-rooted but ultimately misleading notions concerning mountain society and its alleged backwardness in the past.
Reframing The History Of Family And Kinship From The Alps Towards Europe
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Author : Dionigi Albera
language : en
Publisher: Population, Famille et Société / Population, Family, and Society
Release Date : 2016
Reframing The History Of Family And Kinship From The Alps Towards Europe written by Dionigi Albera and has been published by Population, Famille et Société / Population, Family, and Society this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Families categories.
Dionigi Albera/Luigi Lorenzetti/Jon Mathieu: Introduction - Part 1: Alpine Europe? Reconsidering Recent Research - Jon Mathieu: Transitions in the Domestic Organisation of the Alpine Area, from the Late Middle Ages to Modernity - Simon Teuscher: Problems of Scale and Mediation in Studies of Kinship in the Past - Dionigi Albera: From the Alps to Europe: Combining Long-Term Approaches to Family and Kinship History - Part 2: From the Alps - Luigi Lorenzetti: Regional Spaces and Domestic Organisation. Homogeneity, Transversality and Trans-Cultural Diffusion in the Agnatic Alpine World (Sixteenth-Nineteenth Centuries) - Margareth Lanzinger: Patterns of Domestic Organisation: The Transfer of Goods and of Relatives - Sandro Guzzi-Heeb: The Uses of Kin. Kinship, Social Networks and Identities in the Swiss Alps (Eighteenth-Nineteenth Centuries) - Part 3: Towards Europe - Elie Haddad: Times and Spaces of Noble Kinship (France, Sixteenth-Eighteenth Centuries) - Fabrice Boudjaaba: Changes in the Norman Inheritance System: a Legal Revolution or an Anthropological Evolution of Kinship in the Eighteenth and Nineteenth Centuries? - Jerome Luther Viret: Children leaving Home in Europe in the Modern Age: Towards a Typology taking into account Western European Forms of Authority - Michael Gasperoni: Reconsidering Matrimonial Practices and Endogamy in the Early Modern Period. The Case of Central Italy (San Marino, Romagna and Marche) - Vincent Gourdon: Godparenthood in Western Europe from the Sixteenth to the Twentieth Century. Plurality of Models and Dynamics of Convergence
Cognitive Models Of Memory
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Author : Martin A. Conway
language : en
Publisher: MIT Press
Release Date : 1997
Cognitive Models Of Memory written by Martin A. Conway and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Mathematics categories.
The chapters of this volume evaluate models of the short-term retention of knowledge, conceptual knowledge, autobiographical knowledge, transitory mental representations, the neurobiological basis of memory, and age-related changes in human memory.
America And The Mediterranean
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Author : Associazione italiana di studi nord-americani. Convegno di studio
language : en
Publisher:
Release Date : 2003
America And The Mediterranean written by Associazione italiana di studi nord-americani. Convegno di studio and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Literary Criticism categories.
Structures Of Participation In Digital Culture
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Author : Joe Karaganis
language : en
Publisher:
Release Date : 2007
Structures Of Participation In Digital Culture written by Joe Karaganis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Computers categories.
Media Studies.