Robert Wood Johnson And His Credo
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Robert Wood Johnson And His Credo
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Author : Lawrence G. Foster
language : en
Publisher:
Release Date : 2008-01-01
Robert Wood Johnson And His Credo written by Lawrence G. Foster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Pharmaceutical industry categories.
Marketing
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Author : Jon Groucutt
language : en
Publisher: Kogan Page Publishers
Release Date : 2004
Marketing written by Jon Groucutt and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt
The Power Of Character
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Author : Michael S. Josephson
language : en
Publisher: Unlimited Publishing LLC
Release Date : 2004
The Power Of Character written by Michael S. Josephson and has been published by Unlimited Publishing LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Literary Collections categories.
Essays about character from 41 of the country's most distinguished, interesting and accomplished citizens, including CBS's Dan Rather; Harvard's Alan M. Dershowitz; radio host Dr. Laura Schlessinger; best selling author Daniel Goleman; spiritual leader Marianne Williamson, and many more.
Leading With Character
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Author : Jim Loehr
language : en
Publisher: John Wiley & Sons
Release Date : 2020-10-06
Leading With Character written by Jim Loehr and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-06 with Business & Economics categories.
From leadership expert Dr. Jim Loehr, strengthen your moral and ethical character for outstanding leadership results with this must-have set. Leading with Character: 10 Minutes a Day to a Brilliant Legacy At the end of your life, how are you likely to be remembered? Chances are that people won’t be praising your money, power, and status. Instead, the people you’ve impacted will remember you for your compassion and personal strength—in short, your character. Unfortunately, many leaders are unaware of their character shortcomings and blind spots that hold so many of us back from building the lasting legacy we are capable of. With the right motivation, you can begin to strengthen your character and become a moral and ethical leader capable of creating lasting change. In Leading with Character: 10 Minutes a Day to a Brilliant Legacy, Dr. Jim Loehr, cofounder of the Johnson & Johnson Human Performance Institute, reveals 50 character competencies that you can practice daily to transform your life and work. This book will also guide you through the process of developing a Personal Credo that will serve as your decision-making mission statement. Most leaders never take the time to identify their own core values, instead defaulting to a reflexive form of decision making. Gain an awareness of the conscious and unconscious processes that guide what you do and why you do it, and take charge of your leadership legacy. Even good leaders are vulnerable to corruption. Read Leading with Character to learn how human evolution and contemporary culture can lead us astray without our even knowing it. As we work hard to get to the top, who are we becoming along the way? If we want to become heroes whose memories will long outlast us, we need to channel our energy into creating habits that will add up to a strong and meaningful character. The Personal Credo Journal: A Companion to Leading with Character We all want to become high impact leaders with a robust ethical and moral character, but getting there is a challenge. Dr. Jim Loehr’s Leading with Character offers a succinct plan for developing your character as a leader and building a meaningful legacy through your life’s work. The Personal Credo Journal is a day-by-day workbook that will guide you through the process of identifying your core values and crafting your Personal Credo—a statement of beliefs and values that will help you align every action and decision with your deepest held ideals. With these activities and exercises, you’ll spend just a few minutes each day reflecting on meaningful and thought-provoking prompts about your life story, your personal strengths and weaknesses, and your life goals. By the end of this life-altering, 150-day challenge, you will have gained a deep self-knowledge and a clear vision of your path forward as a leader. Take charge of the legacy you’ll leave behind, build character, and learn to use your Personal Credo to transform your life.
Understanding Strategic Management
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Author : Anthony Henry
language : en
Publisher: Oxford University Press, USA
Release Date : 2008
Understanding Strategic Management written by Anthony Henry and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This succinct textbook takes students through the key stages of strategic management: analysis, formulation, and implementation, with an emphasis on providing students with the essential tools of analysis.
Understanding Strategic Management
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Author : Anthony E. Henry
language : en
Publisher: Oxford University Press
Release Date : 2018
Understanding Strategic Management written by Anthony E. Henry and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Management categories.
Understanding Strategic Management is the ideal introduction to strategy for students in one-semester courses who require an informative yet practical approach. The book's four-part structure defines the concept of strategy before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. Making use of chapter maps and learning objectives to guide students through the complexities of the subject, the author conveys the realities of strategic management through a diverse selection of international and contemporary examples. Strategy in Focus boxes use examples from popular media to show how strategic management issues appear in the headlines we read every day. A longer, integrated Case Example closes every chapter, tying in multiple strategic challenges that affect businesses of all kinds. Review and discussion questions then encourage students to be critical of the material and to evaluate its strengths and weaknesses. Students may extend their learning with additional material available in the online resources. Written by the author, Extension Material is broken up by chapter. Unique Working through Strategy materials give students opportunities to practice essential techniques such as PEST analysis and scenario planning. ONLINE RESOURCES For students: *Internet exercises *Glossary *Extension Material *Working through Strategy *Multiple-choice questions *Additional recommended resources For lecturers: *Test bank *Further case material *Answers to discussion questions *PowerPoint slides *Figures and tables from the book
Iron Sharpened Leadership
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Author : John L. Gronski
language : en
Publisher: Fidelis Publishing. LLC
Release Date : 2021-06-23
Iron Sharpened Leadership written by John L. Gronski and has been published by Fidelis Publishing. LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-23 with Religion categories.
Iron-Sharpened Leadership, Transforming Hard Fought Leadership Lessons into Action is a leadership book the reader will find valuable and inspiring. This leadership book is based on real-world operational experience including life and death decisions from the caldron of fierce combat. The book is peppered with inspirational stories along with actions one can take to become a more effective leader. Each chapter stands on its own and a leader will find valuable life-changing leadership lessons with the turn of every page.Gronski takes a values-based approach to leadership effectiveness and the book is oriented along the lines of his leadership philosophy which includes character, competence, and resilience.
Deep Purpose
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Author : Ranjay Gulati
language : en
Publisher: Penguin UK
Release Date : 2022-02-10
Deep Purpose written by Ranjay Gulati and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-10 with Business & Economics categories.
'If you want to be inspired to build more sustainable organizations, Deep Purpose should be your next read' Arianna Huffington, Founder & CEO, Thrive Global 'Insightful, practical, and timely' Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife 'Deep Purpose points to the conversations we must have right now about how to redefine the role of business in society, restore trust, and enhance our license to operate ... Highly recommended' Paul Polman, former CEO, Unilever Included in the Thinkers50 Best New Management Books for 2022 -------------- Distinguished Harvard Business School professor Ranjay Gulati takes readers inside some of the world's most purposeful companies to understand the secrets to their success Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like 'mission', 'vision' and 'values'. Even well-intentioned leaders don't understand purpose's full potential and engage with it half-heartedly and superficially. Having conducted extensive field research and interviewed leadership at purpose-oriented companies including Etsy, Lego and Microsoft, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders and communities alike. To get this right, leaders must fundamentally change not only how they execute purpose but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organisation's reason for being more intensely, thoughtfully and comprehensively than ever before. As he argues, a deeper engagement with purpose can serve as a radically new operating system, enhancing performance while also delivering meaningful benefits to society. It's the kind of inspired thinking that businesses - and the rest of us - urgently need. --------------- 'Purpose isn't a "nice-to-have" in the business world anymore. It's a "must-have". This comprehensive guide breaks down why cultivating purpose isn't just the right thing for businesses to do - it's the smart thing too.' Carmine Di Sibio, Global Chairman and CEO, EY 'Many leaders today strive to align purpose with financial success, but only a few succeed. Gulati analyzes the tough challenges that leaders everywhere must address if they are to save the planet while also delivering strong profits.' Toshiaki Higashihara, Executive Chairman & CEO, Hitachi, Ltd.
Introduction To Corporate Communication
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Author : Charu Lata Singh
language : en
Publisher: Taylor & Francis
Release Date : 2021-12-30
Introduction To Corporate Communication written by Charu Lata Singh and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-30 with Business & Economics categories.
This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication, investor relations, corporate social responsibility and philanthropy, branding, crisis management, and corporate ethics and governance, among others. Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relations, and marketing, as well as communication and marketing practitioners.
The Momentum Effect Epub
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Author : Jean Claud Larreche
language : en
Publisher: Pearson UK
Release Date : 2013-10-03
The Momentum Effect Epub written by Jean Claud Larreche and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-03 with Business & Economics categories.
One of the most frequent challenges that managers and executives face today is: ‘How do I keep on growing and at the same time, make a profit?’ Based on the author’s extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn’t work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you won’t have to.