Rola Internal Public Relations W Kreowaniu Wizerunku Przedsi Biorstwa
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Rola Internal Public Relations W Kreowaniu Wizerunku Przedsi Biorstwa
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Author : Agnieszka Traczyńska
language : pl
Publisher: Promotor
Release Date : 2012-11-30
Rola Internal Public Relations W Kreowaniu Wizerunku Przedsi Biorstwa written by Agnieszka Traczyńska and has been published by Promotor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-30 with categories.
Celem niniejszej publikacji jest przedstawienie i teoretyczna analiza strategii Internal PR, jako znaczącego czynnika w kształtowaniu relacji między pracownikami a pracodawcą oraz jej wpływu na tworzenie i utrzymanie pozytywnego image’u przedsiębiorstwa. Główny cel badawczy dotyczy określenia stopnia korelacji między odpowiednio zaplanowaną i sukcesywnie wdrażaną strategią Internal PR a kreowaniem pożądanego wizerunku firmy w świadomości otoczenia. Przyjęta hipoteza główna brzmi: Internal PR odgrywa kluczową rolę w kształtowaniu wizerunku przedsiębiorstwa. Metodą badawczą, którą posłużono się w niniejszej publikacji jest krytyczna analiza tekstu. Wykorzystane dzieła zwarte i literatura czasopiśmiennicza, umożliwiły uporządkowanie wiedzy i dokonanie niezbędnych zabiegów definicyjnych. Treść książki została podzielona na trzy rozdziały. W pierwszym z nich skoncentrowano się na ukazaniu znaczenia procesu komunikacji w korporacji, uwzględniając poszczególne podsystemy- kierowniczy, marketingowy oraz organizacyjny. Zaprezentowano także rolę i narzędzia PR, ze szczególnym wyeksponowaniem Internal PR, jako mechanizmu w znaczącym stopniu usprawniającego przepływ informacji. Przedstawiono również instrumenty wewnętrznego Public Relations. Rozdział drugi został poświęcony omówieniu czynników rzutujących na kreowanie image’u firmy, z naciskiem na strategię Internal PR i jej znaczenie w kształtowaniu postaw pracowników oraz ich relacji z pracodawcą. W dalszej części rozdziału poddano rozważaniom zależność między wizerunkiem lustrzanym przedsiębiorstwa (obraz organizacji w świadomości personelu) a jej wizerunkiem rzeczywistym. W rozdziale trzecim zaprezentowano studium przypadku- wnikliwej analizie poddano instrumenty Internal PR stosowane w korporacji ICN Polfa Rzeszów S.A. Dokonano również ich krytycznej oceny w świetle komponentów determinujących wizerunek wewnętrzny firmy i zaproponowano, w jaki sposób można usprawnić Internal PR w tejże firmie.
Communication In Organizational Environments
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Author : Anna Rogala
language : en
Publisher: Springer
Release Date : 2016-09-24
Communication In Organizational Environments written by Anna Rogala and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-24 with Business & Economics categories.
This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management.
Advertising Imc
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Author : Sandra Ernst Moriarty
language : en
Publisher:
Release Date : 2014-04-03
Advertising Imc written by Sandra Ernst Moriarty and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-03 with Advertising categories.
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
The United Nations Global Compact
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Author : Andreas Rasche
language : en
Publisher: Cambridge University Press
Release Date : 2010-06-16
The United Nations Global Compact written by Andreas Rasche and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-16 with Business & Economics categories.
A review of the first ten years of the world's largest voluntary corporate responsibility initiative.
Selling Places
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Author : Stephen Ward
language : en
Publisher: Routledge
Release Date : 2005-10-09
Selling Places written by Stephen Ward and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-09 with Architecture categories.
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
Driving Consumer Engagement In Social Media
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Author : Anna Bianchi
language : en
Publisher: Routledge
Release Date : 2020-12-10
Driving Consumer Engagement In Social Media written by Anna Bianchi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-10 with Business & Economics categories.
This book investigates how marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. It focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. It is written for scholars and researchers within the fields of marketing and communication.
The Power Of Emotion
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Author : Joanne Lynch
language : en
Publisher:
Release Date : 2003
The Power Of Emotion written by Joanne Lynch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising, Industrial categories.
Imperfect Knowledge Economics
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Author : Roman Frydman
language : en
Publisher: Princeton University Press
Release Date : 2023-09-26
Imperfect Knowledge Economics written by Roman Frydman and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-26 with Business & Economics categories.
Posing a major challenge to economic orthodoxy, Imperfect Knowledge Economics asserts that exact models of purposeful human behavior are beyond the reach of economic analysis. Roman Frydman and Michael Goldberg argue that the longstanding empirical failures of conventional economic models stem from their futile efforts to make exact predictions about the consequences of rational, self-interested behavior. Such predictions, based on mechanistic models of human behavior, disregard the importance of individual creativity and unforeseeable sociopolitical change. Scientific though these explanations may appear, they usually fail to predict how markets behave. And, the authors contend, recent behavioral models of the market are no less mechanistic than their conventional counterparts: they aim to generate exact predictions of "irrational" human behavior. Frydman and Goldberg offer a long-overdue response to the shortcomings of conventional economic models. Drawing attention to the inherent limits of economists' knowledge, they introduce a new approach to economic analysis: Imperfect Knowledge Economics (IKE). IKE rejects exact quantitative predictions of individual decisions and market outcomes in favor of mathematical models that generate only qualitative predictions of economic change. Using the foreign exchange market as a testing ground for IKE, this book sheds new light on exchange-rate and risk-premium movements, which have confounded conventional models for decades. Offering a fresh way to think about markets and representing a potential turning point in economics, Imperfect Knowledge Economics will be essential reading for economists, policymakers, and professional investors.
The Economics Of Information
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Author : Przemysław Deszczyński
language : en
Publisher: Wydawnictwo Poznańskiego Towarzystwa Przyjaciół Nauk
Release Date : 2021-01-11
The Economics Of Information written by Przemysław Deszczyński and has been published by Wydawnictwo Poznańskiego Towarzystwa Przyjaciół Nauk this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-11 with Business & Economics categories.
The economics of information. Theory and practice is an English-language version of the monograph Ekonomia informacji written in September 2019 and published at the beginning of 2020. The idea of translating it into English was born after posting the texts on Research-Gate. Then requests to make it available in English appeared. Rapid changes that have taken place in the world economy over the past year caused some authors to consider it necessary to include them in their texts. Therefore, the update of the texts have been provided, mainly in the context of consequences of the pandemic, but also concerning the entry of Brexit into the next phase. Attention was paid not only to the theoretical but most of all to the practical dimension of information economics. Moreover, the comments that appeared in reviews published in scientific journals, including those concerning the structure of work, have been taken into account. The monograph consists of eight chapters. Each of them was written by a different author. In the first chapter, the conceptualization of the term ‘economics of information’ was presented. It covers the genesis of information economics, an original definition and methodological foundations. It is a starting point and supporting structure of the entire book. The authors of the remaining chapters refer to and comply with the adopted convention of analysis presented by the research editor. The second chapter is devoted to the economics of information in internal communication in the era of social media. It constitutes a sort of bridge between information economics and public relations narrowed down to internal communication. Jacek Trębecki refers to the relationship between behavioral economics and classical economics. He emphasizes that the consequence of information asymmetry may be its influence on distortion of decisions. Chapter three by Waldemar Rydzak – Changes in Access to Information in Crisis Situations – as intended by the author, is to be a starting point for a discussion about the role of information in the contemporary market, which is more and more frequently discussed in the context of the fourth digital wave of development, with significant influence of mass media and the Internet, also in the context of the COVID-related situation. In the fourth chapter, Filip Kaczmarek used the assumptions of counterfactual analysis in his considerations, and on the basis of its results he showed that the so-called opportunity costs, or ‘cost of non-Europe’, are used as an instrument of legitimizing the European Union. In chapter five by Aleksandra Rabczun, Brexit and the Economics of Information, the Brexit case was analyzed in the context of the role played by information economics in this process. Chapter six, written by Izabela Janicka, is an example of using the concept of economics of information to analyze one country, in this case Germany. It was also assumed that both macro and micro aspects are taken into account. The author points to the overriding role of information in the post-industrial economy and to the fact that information has become one of the basic production factors. She also introduces the concept of a functional information minimum and an information gap. In the seventh chapter Marcin Leszczyński defines the role of the state’s reputation in reducing information asymmetry in the global market. The chapter ends with the analysis of policy and diplomacy in shaping trust in a government and the demand for products from a given country on the example of the trade war between the US and China. In the eighth chapter, Information, Welfare and Migrations – Practical Remarks in the Context of the Economics of Information, Katarzyna Świerczyńska fitted into the scope of research on the impact of information on economy and economic decisions of entities at the mega-economic level.
Ethics In Public Relations
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Author : Kathy Fitzpatrick
language : en
Publisher: SAGE
Release Date : 2006-05-03
Ethics In Public Relations written by Kathy Fitzpatrick and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-03 with Language Arts & Disciplines categories.
Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
