Romancing The Market
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Romancing The Market
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Author : Stephen Brown
language : en
Publisher: Routledge
Release Date : 2003-09-02
Romancing The Market written by Stephen Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
Romancing The Market
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Author :
language : en
Publisher:
Release Date : 1998
Romancing The Market written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Marketing categories.
This collection is a rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific "truth". In a series of essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. This work should be of value to those interested in directions in marketing and consumer research.
Romancing The Market
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Author : Stephen Brown
language : en
Publisher: Routledge
Release Date : 2003-09-02
Romancing The Market written by Stephen Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.
Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
In The Market For Love
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Author : Megan Squires
language : en
Publisher:
Release Date : 2019
In The Market For Love written by Megan Squires and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with California categories.
"Sophie Potters' life is in full bloom. Running both a thriving flower farm and successful Farmers' Market, she's living out her dreams in the idyllic Northern California town of Fairvale. While Sophie might be able to create stunning bouquets, she withers when it comes to romance. Content with her single status, she resolves to focus on her work, until a lost piece of luggage lands a handsome stranger on her porch. Landscape architect, Cole Blankenship, has always lived in his father's shadow. When he's selected as the designer for a popular backyard contest, a trip out west offers an opportunity to finally prove himself. He meets the charismatic florist who farms the same plot of land and tensions grow, along with unexpected feelings. But any sort of relationship is prohibited and could cost Cole the first place title and Sophie, her livelihood..."--Back cover.
In The Market For Love
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Author : Joy Avery
language : en
Publisher: Harlequin
Release Date : 2017-08-01
In The Market For Love written by Joy Avery and has been published by Harlequin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-01 with Fiction categories.
Every passion has its price The devastatingly attractive stranger who walks into Tender Hearts Memorial Hospital instantly raises red flags for Vivian Moore. The ER nurse's worst fears are confirmed when she discovers who he is: the real estate developer rumored to be snatching up many of the properties in her old neighborhood. And Vivian is sure his passionate pursuit is just a front for the prize Alonso Wright is really after—her beloved childhood home. Alonso is committed to building a community-events center that will be a lasting monument to his grandfather's memory. The only thing keeping him from fulfilling his dream is the compassionate, guarded beauty who refuses to negotiate. If he fails, Alonso stands to lose a significant investment. But once he gives in to his desire for Vivian, he could lose something far more precious. As a hurricane batters the North Carolina coast, an unscrupulous business associate threatens to derail Alonso's future, which now means nothing without Vivian to share it with him…
Gifts Romance And Consumer Culture
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Author : Yuko Minowa
language : en
Publisher: Routledge
Release Date : 2018-09-05
Gifts Romance And Consumer Culture written by Yuko Minowa and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-05 with Business & Economics categories.
How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic gift" evokes a multitude of intertwined meanings: passion, intimacy, affection, persuasion, care, celebration, altruism, and nostalgia. They can also connote the negative images of obligation and reciprocity. Romantic gift giving may be practiced at rituals, during rites of passage, or for casual occasions, to affirm the continued importance of the romantic relationship. We may even romanticize the giving of gifts to the self, to nonhuman companions, and to others we do not know personally. If loving and giving are a practice, then romantic gift giving is a practice of loving with intimate—or would-be intimate—others. This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct, it may be time to rethink romantic love. Gift giving is a key arena to do so, as gifts make love tangible and act as carriers of meaning as well as cultural symbols. In gift giving the meanings of romance are renewed, renegotiated, and reconstructed. Gifts, Romance, And Consumer Culture demonstrates a wide variety of scholarly work bearing on romantic gift giving using an interpretive consumer research perspective. The book introduces critical studies by scholars in this unfolding and new interdisciplinary field.
Consumerism Romance And The Wedding Experience
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Author : Sharon Boden
language : en
Publisher: Springer
Release Date : 2003-06-20
Consumerism Romance And The Wedding Experience written by Sharon Boden and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-20 with Social Science categories.
In this fascinating study, Boden considers the changing social and cultural significance of the wedding in Britain. The book focuses upon a number of issues including the commercialization of the event, the dynamics of heterosexual partnerships, and the influence of romance. The new commercial wedding is further explored in relation to broader socio-structural transformations and the modernization of marriage law. This book draws upon the experiences of marrying couples as well as media evidence.
Relationship Marketing
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Author : Thorsten Hennig-Thurau
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-29
Relationship Marketing written by Thorsten Hennig-Thurau and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-29 with Business & Economics categories.
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Market Mediations
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Author : B. Heilbrunn
language : en
Publisher: Springer
Release Date : 2015-05-11
Market Mediations written by B. Heilbrunn and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-11 with Business & Economics categories.
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Romancing The Brand
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Author : Tim Halloran
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-07
Romancing The Brand written by Tim Halloran and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Business & Economics categories.
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.