Running Lean
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Running Lean
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Author : Ash Maurya
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2012-02-28
Running Lean written by Ash Maurya and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-28 with Business & Economics categories.
Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.
Running Lean
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Author : Ash Maurya
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2022-02-23
Running Lean written by Ash Maurya and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-23 with Business & Economics categories.
We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works. Deconstruct your idea using a one-page Lean Canvas Stress-test your idea for desirability, viability, and feasibility Define key milestones charted on a traction roadmap Maximize your team's efforts for speed, learning, and focus Prioritize the right actions at the right time Learn how to conduct effective customer interviews Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Find a repeatable and scalable business model
Running Lean
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Author : Ash Maurya
language : de
Publisher: O'Reilly Media
Release Date : 2013-07-22
Running Lean written by Ash Maurya and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-22 with Computers categories.
Warum scheitern so viele Startups und neue Produkte? Und wie kann man die Chancen deutlich erhöhen, mit einer Innovation erfolgreich zu sein? Als Antwort auf diese Fragen hat Ash Maurya die in diesem Buch vorgestellte Methode entwickelt, die auf Strategien des Lean Management und der agilen Entwicklung aufbaut und speziell auf Innovationsprozesse zugeschnitten ist. Der Trick besteht darin, frühzeitig, konsequent und in allen Projektphasen potenzielle Kunden in den Entwicklungsprozess einzubeziehen und das eigene Geschäftsmodell immer wieder zu hinterfragen. Ein entscheidendes Tool ist dabei die "Lean Canvas", ein Template, das eine einfache Visualisierung des Businessplans ermöglicht und erheblich einfacher zu erfassen und zu überarbeiten ist als die üblichen, viele Seiten starken Konzeptpapiere. Ash Maurya hat die Methode anhand eigener Projekte entwickelt und erfolgreich getestet. In Running Lean erläutert er sie ganz praktisch mit Schritt-für-Schritt-Anleitungen anhand eines konkreten Beispiels. Alle Schritte können einfach nachvollzogen und auf die eigenen Innovationsprojekte angewandt werden. Die Lean Canvas sowie die Fragebögen für Kundeninterviews lassen sich direkt aus dem Buch übernehmen. Ein Problem identifizieren, das viele Menschen umtreibt, und eine Lösung dafür definieren. Die Kunden in den gesamten Entwicklungsprozess einbinden. Das Produkt / die Idee kontinuierlich testen, in immer kürzeren Iterationszyklen. Erkennen, wann die Marschrichtung geändert werden sollte. Entwicklungsgeschwindigkeit, Erkenntnisprozesse und Ausrichtung optimieren. Den idealen Zeitpunkt für Finanzierungsrunden finden.
Scaling Lean
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Author : Ash Maurya
language : en
Publisher: Penguin UK
Release Date : 2016-06-14
Scaling Lean written by Ash Maurya and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Business & Economics categories.
'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean Startup Is your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources? You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tactical handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.
Running Lean 2nd Edition
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Author : Ash Maurya
language : en
Publisher:
Release Date : 2012
Running Lean 2nd Edition written by Ash Maurya and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Summary Running Lean Iterate From Plan A To A Plan That Works By Ash Maurya
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Author : Shortcut Edition
language : en
Publisher: Shortcut Edition
Release Date : 2021-05-29
Summary Running Lean Iterate From Plan A To A Plan That Works By Ash Maurya written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-29 with Business & Economics categories.
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover an immediately actionable and easy to use method to increase your chances of success during the development of your products. *You will also discover : how to optimize your time in the development of a new product; what are the steps to follow to launch a product that meets a real need; how to adapt your initial idea to the reality of the market; the right methods to set a price that will satisfy your clients and your accountant. *The method outlined in this book describes how to move from an initial plan to an effective plan under resource constraints, even though it has never been cheaper to design a product. To do this, you will need to set up a customer feedback system that will not consist of asking them what they want, but how you can help them solve their problems. One of the key ideas in this book is to organize yourself in such a way that you can quickly validate your product, eliminating any unnecessary action. *Buy now the summary of this book for the modest price of a cup of coffee!
Running Lean Audio Book
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Author : Ash Maurya
language : en
Publisher:
Release Date : 2017
Running Lean Audio Book written by Ash Maurya and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail-not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring audio book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project. Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea Know when to "pivot" by changing your plan's course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding.
Running Lean
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Author : Diana L. Sharples
language : en
Publisher:
Release Date : 2013
Running Lean written by Diana L. Sharples and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Young Adult Fiction categories.
Equilibrium. That's what Stacey and Calvin found in each other. He is as solid as his beloved vintage motorcycle and helps quiet the constant clamor in Stacey's mind. She is a passionate, creative spirit--and a lifeline after Calvin's soldier brother dies. But lately the balance is off. Calvin's grief is taking new forms. Voices of self-loathing are dominating Stacey's life. When struggles with body image threaten her health, Calvin can't bear to lose another person that he loves. Taking action may destroy their relationship, but the alternative could be much more costly.
The Lean Product Playbook
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Author : Dan Olsen
language : en
Publisher: John Wiley & Sons
Release Date : 2015-05-21
The Lean Product Playbook written by Dan Olsen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-21 with Business & Economics categories.
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Scaling Lean
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Author : Ash Maurya
language : en
Publisher: Penguin
Release Date : 2016-06-14
Scaling Lean written by Ash Maurya and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Business & Economics categories.
Is your “big idea” worth pursuing? What if you could test your business model earlier in the process—before you’ve expended valuable time and resources? You’ve talked to customers. You’ve identified problems that need solving, and maybe even built a minimum viable product. But now there’s a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modeling startup success. You’ll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. You’ll also learn how to: · ballpark the viability of a business model using a simple five-minute back-of-the-envelope estimation. · stop using current revenue as a measure of progress (it forces you to fly blind and, often, to overpromise to your shareholders) and instead embrace the metric of traction—which helps you identify the leading indicators for future business model growth. · set progressive goals that set you up for exponential long-term success by implementing a staged 10X rollout strategy, like one employed by Facebook and Tesla. · stop burying your breakthrough insights in failed experiments, but rather illuminate them using two-week LEAN sprints to quickly source, rank, and test ideas. Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tactical handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.