Rural And Agricultural Marketing
DOWNLOAD
Download Rural And Agricultural Marketing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Rural And Agricultural Marketing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Rural Agriculture Marketing Opportunities Challenges Business Strategies Text Book Student Edition
DOWNLOAD
Author : Mukesh Pandey
language : en
Publisher:
Release Date : 2004
Rural Agriculture Marketing Opportunities Challenges Business Strategies Text Book Student Edition written by Mukesh Pandey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Agriculture categories.
Rural And Agricultural Marketing
DOWNLOAD
Author : Partha Sarathi Senapati
language : en
Publisher: Educreation Publishing
Release Date : 2015-10-28
Rural And Agricultural Marketing written by Partha Sarathi Senapati and has been published by Educreation Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Technology & Engineering categories.
India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book Rural and Agriculture marketing has been written looking into the needs of the students pursuing their management degrees. It is meant to create interest in business management students to get into the rural marketing mind set for bringing the desired organizational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. The present book has endeavoured to cover the entire gamut of rural marketing. There are few books on rural marketing which mostly deal with this subject and I hope this book will be a great help to student communities. The book is written in simple, easy to understand language. So wishing you all a very happy reading. - Partha S. Senapati (Author)
New Perspectives On Rural Marketing
DOWNLOAD
Author : Ramkishen Y.
language : en
Publisher:
Release Date : 2002
New Perspectives On Rural Marketing written by Ramkishen Y. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
Agricutcutral Marketing And Rural Development
DOWNLOAD
Author : DR DEEPTI M BIJAPUR
language : en
Publisher: Shashwat Publication
Release Date : 2023-02-13
Agricutcutral Marketing And Rural Development written by DR DEEPTI M BIJAPUR and has been published by Shashwat Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-13 with Business & Economics categories.
The regulated markets in India dealing the large quantity of agricultural produces and authorized to the sale-transactions. The regulated marketing committee is to look after all kind of sale-transactions and serve the farming community in particular and marketing machineries in general. The different kind of agricultural produces in India and accordingly the price system is also varies. All kind of agricultural produces are to be transacted in the marketing premises are bound by the regulations/guidelines framed and executed by the committee. Inspite of this, the farmers are facing lot many hurdles for the sale-transactions and the infrastructures facilities to be required for them. Agriculture marketing comprises all the activities involved in the supply of agricultural inputs and outputs including all those operations which are related to the procurement, collecting, grading, storing, food and agro processing, transportation, financing and selling of the agricultural produce. In fact, marketing includes all the aspects of agribusiness excluding the cultivation process. The agricultural marketing system also relates to economic growth of the agricultural sector and ensuring safe and affordable food to consumers, which is directly linked to the food security of the country. Keeping these issues in the mind, the authors have taken up for investigation and accordingly carried out.
Agricultural Marketing
DOWNLOAD
Author : S.B. Verma
language : en
Publisher: Scientific Publishers
Release Date : 2014-07-01
Agricultural Marketing written by S.B. Verma and has been published by Scientific Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01 with Business & Economics categories.
The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.
Agricultural Marketing And Rural Management
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2024
Agricultural Marketing And Rural Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.
Rural Marketing
DOWNLOAD
Author : Rajagopal
language : en
Publisher:
Release Date : 1998
Rural Marketing written by Rajagopal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Farm produce categories.
With reference to India.
India S Agricultural Marketing
DOWNLOAD
Author : Nilabja Ghosh
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-12-02
India S Agricultural Marketing written by Nilabja Ghosh and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-02 with Business & Economics categories.
The proposed book provides an assessment of an important yet controversial policy initiated by the Indian government and governments of several other developing countries. Marketing reforms, it is claimed, can be a crucial answer to solving the problem of rural poverty in agrarian economies where large sections of populace are engaged in low paying agriculture. On a wider front, these reforms could help in providing growth impetus to an economy and even the global economy at large. Yet, the subject of liberalizing agricultural markets is also part of a broad and perhaps a bitter political debate between national and sub-national policy makers and academic discourses in India and other countries. A clearer understanding and a possible resolution of the issues involved will be decidedly useful. The experience of India, one of the largest and most agriculture-dominated economies, will undoubtedly provide valuable lessons not only for steering the domestic economic policy but also for other countries to set their own policy agenda. The book attempts to capture the evolving reality in a large and diverse country and presents an objective evaluation to enable aspiring investors and those in policy making, food business and civil society to make more informed assessment and decision.
Rural Marketing
DOWNLOAD
Author : Verma, Sawalia Bihari
language : en
Publisher: Scientific Publishers
Release Date : 2014-07-01
Rural Marketing written by Verma, Sawalia Bihari and has been published by Scientific Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01 with categories.
The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.
Agricultural And Food Marketing In Developing Countries
DOWNLOAD
Author : Technical Centre for Agricultural and Rural Cooperation (Ede, Netherlands)
language : en
Publisher: Oxford University Press, USA
Release Date : 1993
Agricultural And Food Marketing In Developing Countries written by Technical Centre for Agricultural and Rural Cooperation (Ede, Netherlands) and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural products begins on the farm, with the planning of production, and is completed with the sale of food or other goods to consumers or manufacturers. Agricultural marketing also includes the supply to farmers of fertilizers and seeds as inputs for production. Overall, marketing is an essential component of successful agriculture but its importance is often underestimated, especially in developing countries. This book brings together the most significant writings on agricultural and food marketing as related to development over the last 40 years. The editor has selected key sections of significant books and papers, grouped them by their overall theme, and provided introductory commentaries. The book is intended for students of food and agricultural marketing in the developing countries and will also interest professionals in this subject area.
