Rural Marketing
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Fundamentals Of Rural Marketing
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Author : Dr. M. A. Soudatti
language : en
Publisher: Lulu.com
Release Date :
Fundamentals Of Rural Marketing written by Dr. M. A. Soudatti and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Rural Marketing Environment Problems
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Author : T.P. Gopalaswamy
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11-01
Rural Marketing Environment Problems written by T.P. Gopalaswamy and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Marketing categories.
Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Rural Marketing
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Author : U C Mathur
language : en
Publisher: Excel Books India
Release Date : 2008
Rural Marketing written by U C Mathur and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.
India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
Rural Marketing Text And Cases 2 E
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Author : Krishnamacharyulu C. S. G.
language : en
Publisher: Pearson Education India
Release Date : 2011-09
Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09 with Marketing categories.
Rural Marketing
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Author : Awadhesh Kumar Singh
language : en
Publisher: New Age International
Release Date : 2005-12
Rural Marketing written by Awadhesh Kumar Singh and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12 with Agriculture categories.
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Rural Marketing
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Author : C. S. G. Krishnamacharyulu
language : en
Publisher: Pearson Education India
Release Date : 2011
Rural Marketing written by C. S. G. Krishnamacharyulu and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Consumer behavior categories.
Behavior In Space
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Author :
language : en
Publisher: Concept Publishing Company
Release Date : 1982
Behavior In Space written by and has been published by Concept Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with categories.
Rural Marketing 3 E
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Author : Pradeep Kashyap
language : en
Publisher: Pearson Education India
Release Date : 2016
Rural Marketing 3 E written by Pradeep Kashyap and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the l
Rural Marketing Focus On Agricultural
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Author : Sukhpal Singh
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11
Rural Marketing Focus On Agricultural written by Sukhpal Singh and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11 with Marketing categories.
The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing.
The Rural Marketing Book Text Practice With Cd
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Author : Pradeep Kashyap
language : en
Publisher: Dreamtech Press
Release Date : 2005-07-04
The Rural Marketing Book Text Practice With Cd written by Pradeep Kashyap and has been published by Dreamtech Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-04 with Consumer behavior categories.
The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.