Rural Marketing 3 E

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Rural Marketing 3 E

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Author : Pradeep Kashyap
language : en
Publisher: Pearson Education India
Release Date : 2016

Rural Marketing 3 E written by Pradeep Kashyap and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.

The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the l

Rural Marketing

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Author : PRADEEP. KASHYAP
language : en
Publisher:
Release Date : 2016

Rural Marketing written by PRADEEP. KASHYAP and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.

Rural Marketing Text And Cases 2 E

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Author : Krishnamacharyulu C. S. G.
language : en
Publisher: Pearson Education India
Release Date : 2011-09

Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09 with Marketing categories.

Marketing Management 3rd Edition

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Author : Kumar Arun & Meenakshi N.
language : en
Publisher: Vikas Publishing House
Release Date :

Marketing Management 3rd Edition written by Kumar Arun & Meenakshi N. and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'.Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands.Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing.Key FeaturesBest Practices• Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world• Marketers can adopt these practices to elevate individual and organizational performanceCorporate Insights• Examples of marketing concepts being implemented by well-known Indian companies and brands• Latest moves of companies and brands as they cope with competition and environmentCase Studies• A brief case study after each chapter, focusing on specific issues dealt within the chapterSpecialized Questions• Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms

Rural Marketing

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Author : Pradeep Kashyap
language : en
Publisher: Pearson Education India
Release Date : 2012

Rural Marketing written by Pradeep Kashyap and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Rural industries categories.

A Study Of Rural Marketing Mix With Respect To Essential Commodities In Ahmednagar District

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Author : Nitin Raghunath Zaware
language : en
Publisher: Archers & Elevators Publishing House
Release Date :

A Study Of Rural Marketing Mix With Respect To Essential Commodities In Ahmednagar District written by Nitin Raghunath Zaware and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.

Rural Marketing And Management

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Author : GUPTA, DEEPA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2023-11-01

Rural Marketing And Management written by GUPTA, DEEPA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-01 with Business & Economics categories.

This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta

Social And Sustainability Marketing

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Author : Jishnu Bhattacharyya
language : en
Publisher: CRC Press
Release Date : 2021-09-26

Social And Sustainability Marketing written by Jishnu Bhattacharyya and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-26 with Business & Economics categories.

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Rural Marketing Indian Context

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Author : Dr. Vijay Uprikar
language : en
Publisher: The Management Consortium
Release Date :

Rural Marketing Indian Context written by Dr. Vijay Uprikar and has been published by The Management Consortium this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.

Preface In the vast and diverse landscape of India, where traditions and modernity coexist harmoniously, lies an often overlooked yet crucial aspect of marketing—rural marketing. The heartbeat of rural India resonates with the rhythms of tradition, culture, and close-knit communities, creating a unique ecosystem that requires a distinct approach to marketing. This book delves deep into the realm of rural marketing in the Indian context, unraveling its intricacies, challenges, and immense potential. It is a comprehensive exploration of how marketing strategies must adapt and evolve to cater to the diverse needs, aspirations, and dynamics of rural consumers and markets. Rural India constitutes a substantial portion of the country's population, and its significance in the overall economic landscape cannot be underestimated. However, the intricacies of rural markets often pose challenges that differ vastly from urban counterparts. Factors such as limited infrastructure, cultural diversity, varying consumer behavior, and the interplay of traditional and modern influences require a nuanced understanding that conventional marketing theories do not always address. Through a combination of empirical research, case studies, and expert insights, this book endeavors to bridge the gap in understanding rural marketing dynamics. It equips marketers, entrepreneurs, academics, and policymakers with the knowledge necessary to navigate the complex world of rural markets successfully. From understanding the rural consumer psyche to tailoring product offerings, distribution channels, and communication strategies, each chapter offers valuable insights that can shape effective marketing campaigns and strategies. As we embark on this journey through the pages of this book, we invite readers to explore the challenges and opportunities that rural marketing presents. We will navigate the dusty bylanes, vibrant markets, and quaint villages to uncover the hidden gems of knowledge that hold the key to tapping into the immense potential that rural India holds. Along the way, we will discover that rural marketing is not just a business endeavor; it is a testament to the rich tapestry of traditions and aspirations that define the Indian rural landscape. We extend our gratitude to the experts, practitioners, and researchers who have contributed their valuable insights to this endeavor. Their collective wisdom serves as a guiding light for anyone seeking to understand and excel in the realm of rural marketing. As the journey begins, let us embrace the challenges, learn from the experiences, and emerge with a deeper appreciation for the power of effective rural marketing in shaping the future of India's economic and social fabric. Welcome to the world of rural marketing in the Indian context. Dr. Vijay Uprikar Author

Rural Marketing

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Author : C. S. G. Krishnamacharyulu
language : en
Publisher:
Release Date : 2011

Rural Marketing written by C. S. G. Krishnamacharyulu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Marketing categories.