Rural Marketing And Management
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Rural Marketing
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Author : U C Mathur
language : en
Publisher: Excel Books India
Release Date : 2008
Rural Marketing written by U C Mathur and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.
India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
Rural Marketing
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Author : Awadhesh Kumar Singh
language : en
Publisher: New Age International
Release Date : 2005-12
Rural Marketing written by Awadhesh Kumar Singh and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12 with Agriculture categories.
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Rural Marketing Text And Cases 2 E
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Author : Krishnamacharyulu C. S. G.
language : en
Publisher: Pearson Education India
Release Date : 2011-09
Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09 with Marketing categories.
Rural Marketing Focus On Agricultural
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Author : Sukhpal Singh
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11
Rural Marketing Focus On Agricultural written by Sukhpal Singh and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11 with Marketing categories.
The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing.
Rural Marketing Management
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Author : Sukhpal Singh
language : en
Publisher:
Release Date : 2001
Rural Marketing Management written by Sukhpal Singh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with AGRICULTURAL-MANAGEMENT. categories.
Rural Marketing
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Author : Verma, Sawalia Bihari
language : en
Publisher: Scientific Publishers
Release Date : 2014-07-01
Rural Marketing written by Verma, Sawalia Bihari and has been published by Scientific Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01 with categories.
The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.
Rural And Agricultural Marketing
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Author : Partha Sarathi Senapati
language : en
Publisher: Educreation Publishing
Release Date : 2015-10-28
Rural And Agricultural Marketing written by Partha Sarathi Senapati and has been published by Educreation Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Technology & Engineering categories.
India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book Rural and Agriculture marketing has been written looking into the needs of the students pursuing their management degrees. It is meant to create interest in business management students to get into the rural marketing mind set for bringing the desired organizational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. The present book has endeavoured to cover the entire gamut of rural marketing. There are few books on rural marketing which mostly deal with this subject and I hope this book will be a great help to student communities. The book is written in simple, easy to understand language. So wishing you all a very happy reading. - Partha S. Senapati (Author)
Rural Marketing
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Author : C. S. G. Krishnamacharyulu
language : en
Publisher:
Release Date : 2011
Rural Marketing written by C. S. G. Krishnamacharyulu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Marketing categories.
Marketing Management And Rural Marketing
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Author : Balram S. Dogra
language : en
Publisher:
Release Date : 2007-01-01
Marketing Management And Rural Marketing written by Balram S. Dogra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with Marketing categories.
Rural Marketing And Management
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Author : GUPTA, DEEPA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2023-11-01
Rural Marketing And Management written by GUPTA, DEEPA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-01 with Business & Economics categories.
This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta