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Rural Marketing Management

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Rural Marketing Text And Cases 2 E

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Author : Krishnamacharyulu C. S. G.
language : en
Publisher: Pearson Education India
Release Date : 2011-09

Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09 with Marketing categories.

Rural Marketing

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Author : U C Mathur
language : en
Publisher: Excel Books India
Release Date : 2008

Rural Marketing written by U C Mathur and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.

India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu

Rural Marketing

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Author : Awadhesh Kumar Singh
language : en
Publisher: New Age International
Release Date : 2005-12

Rural Marketing written by Awadhesh Kumar Singh and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12 with Agriculture categories.

Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.

Rural Marketing Indian Context

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Author : Dr. Vijay Uprikar
language : en
Publisher: The Management Consortium
Release Date :

Rural Marketing Indian Context written by Dr. Vijay Uprikar and has been published by The Management Consortium this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.

Preface In the vast and diverse landscape of India, where traditions and modernity coexist harmoniously, lies an often overlooked yet crucial aspect of marketing—rural marketing. The heartbeat of rural India resonates with the rhythms of tradition, culture, and close-knit communities, creating a unique ecosystem that requires a distinct approach to marketing. This book delves deep into the realm of rural marketing in the Indian context, unraveling its intricacies, challenges, and immense potential. It is a comprehensive exploration of how marketing strategies must adapt and evolve to cater to the diverse needs, aspirations, and dynamics of rural consumers and markets. Rural India constitutes a substantial portion of the country's population, and its significance in the overall economic landscape cannot be underestimated. However, the intricacies of rural markets often pose challenges that differ vastly from urban counterparts. Factors such as limited infrastructure, cultural diversity, varying consumer behavior, and the interplay of traditional and modern influences require a nuanced understanding that conventional marketing theories do not always address. Through a combination of empirical research, case studies, and expert insights, this book endeavors to bridge the gap in understanding rural marketing dynamics. It equips marketers, entrepreneurs, academics, and policymakers with the knowledge necessary to navigate the complex world of rural markets successfully. From understanding the rural consumer psyche to tailoring product offerings, distribution channels, and communication strategies, each chapter offers valuable insights that can shape effective marketing campaigns and strategies. As we embark on this journey through the pages of this book, we invite readers to explore the challenges and opportunities that rural marketing presents. We will navigate the dusty bylanes, vibrant markets, and quaint villages to uncover the hidden gems of knowledge that hold the key to tapping into the immense potential that rural India holds. Along the way, we will discover that rural marketing is not just a business endeavor; it is a testament to the rich tapestry of traditions and aspirations that define the Indian rural landscape. We extend our gratitude to the experts, practitioners, and researchers who have contributed their valuable insights to this endeavor. Their collective wisdom serves as a guiding light for anyone seeking to understand and excel in the realm of rural marketing. As the journey begins, let us embrace the challenges, learn from the experiences, and emerge with a deeper appreciation for the power of effective rural marketing in shaping the future of India's economic and social fabric. Welcome to the world of rural marketing in the Indian context. Dr. Vijay Uprikar Author

Rural Marketing Management

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Author : Sukhpal Singh
language : en
Publisher:
Release Date : 2001

Rural Marketing Management written by Sukhpal Singh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with AGRICULTURAL-MANAGEMENT. categories.

Rural Marketing Focus On Agricultural

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Author : Sukhpal Singh
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11

Rural Marketing Focus On Agricultural written by Sukhpal Singh and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11 with Marketing categories.

The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing.

Rural Marketing Environment Problems

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Author : T.P. Gopalaswamy
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11-01

Rural Marketing Environment Problems written by T.P. Gopalaswamy and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Marketing categories.

Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.