Rural Marketing Indian Context
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Rural Marketing In India
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Author : Kuchi Sayulu
language : en
Publisher:
Release Date : 1994-01-01
Rural Marketing In India written by Kuchi Sayulu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Marketing categories.
Rural Marketing In Indian Context Assumes Greater Importance As A Wind Of Change Is Blowing Form Three Angles Firstly, Changing Rural Scene Towards Development In Different Spheres Owing To Success Of Green Revolution, White Revolution And Grey Revolutions And Consequent Raise In The Rural Incomes; Secondly Changes In Market Conditions Resulted From The Transformation Of Sellers Market Into Buyers Market Consequent To New Innovations, Modern Technology, Increased Production, Increased Competition And Stagnated Urban Markets; And Lastly The Changing Government Policy Towards Liberalization And Globalisation Of The Indian Economy. This Book Is A Comprehensive Work On Rural Marketing Covering Almost All The Dimensions Of Rural Marketing The Rural Marketing Environment, Its Structure, Different Purchasing, Selling, Pricing, Sales Promotion, Financial And Accounting Practices Of Rural Marketers Dealing In Different Merchandise, Problems And Performance Of Rural Markets Are Critically Analysed. Marketing Starts With Consumer And Ends With The Consumer. Consumer Satisfaction Is The Key For The Successful Marketing. But The Key To Consumer Satisfaction Lies In Understanding The Consumer, His Likes, Dislikes, His Expectations, Shopping Behaviour Etc. Therefore, An Attempt Is Also Made In This Book To Study The Rural Consumer Profile, Their Shopping Behaviour, Buying Process And Their Level Of Satisfaction With Regard To Rural Marketing Practices. This Volume Provides And Insight Into The Rural Marketing Environment.This Book Is A Significant Addition To The Existing Rare Stock Of Knowledge On Rural Marketing. It Is Extremely Useful For Industrialists, Academics, Researches, Students Of Commerce And Business Management As Well As Practitioners In Marketing Management In Rural Areas.
Rural Marketing Environment Problems
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Author : T.P. Gopalaswamy
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11-01
Rural Marketing Environment Problems written by T.P. Gopalaswamy and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Marketing categories.
Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Fundamentals Of Rural Marketing
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Author : Dr. M. A. Soudatti
language : en
Publisher: Lulu.com
Release Date :
Fundamentals Of Rural Marketing written by Dr. M. A. Soudatti and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Rural Marketing Text And Cases 2 E
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Author : Krishnamacharyulu C. S. G.
language : en
Publisher: Pearson Education India
Release Date : 2011-09
Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09 with Marketing categories.
The Rural Marketing Book Text Practice With Cd
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Author : Pradeep Kashyap
language : en
Publisher: Dreamtech Press
Release Date : 2005-07-04
The Rural Marketing Book Text Practice With Cd written by Pradeep Kashyap and has been published by Dreamtech Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-04 with Consumer behavior categories.
The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.
Rural Marketing
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Author : Awadhesh Kumar Singh
language : en
Publisher: New Age International
Release Date : 2005-12
Rural Marketing written by Awadhesh Kumar Singh and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12 with Agriculture categories.
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Rural Marketing
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Author : C. S. G. Krishnamacharyulu
language : en
Publisher: Pearson Education India
Release Date : 2011
Rural Marketing written by C. S. G. Krishnamacharyulu and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Consumer behavior categories.
New Trends In Rural Marketing
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Author :
language : en
Publisher:
Release Date : 2011
New Trends In Rural Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Consumer behavior categories.
In Indian context; contributed articles.
Rural Marketing
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Author : U C Mathur
language : en
Publisher: Excel Books India
Release Date : 2008
Rural Marketing written by U C Mathur and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.
India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
A Geographical Analysis Of Rural Markets And Rurban Centres
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Author : Ashok Kumar Sinha
language : en
Publisher:
Release Date : 2000
A Geographical Analysis Of Rural Markets And Rurban Centres written by Ashok Kumar Sinha and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
The society and the economy of India largely operates through rural marketing systems. Rural markets and urban centres represent the cross profile of rural India. India is a country of villages and its real soul lives in her villages with 71% of its total population. Roughly 70% of India's population still draws its succour from agricultural activity and some 45% of its national income still accrues from agricultural sector. Actually agriculture is the stage on which the drama of economic development is enacted and rural marketing thus is intimately bound up with the process of economic development. Rural periodic marketing system are common throughout the less developed countries including India. In the present book the author creditably outlines the cross-section of Indian farmer to reflect country's rural markets and urban centres. Hundreds or even thousands aggregate on a convenient sector for a fraction of a day to exchange their earning an wants to function as a miniature hub of collecting and distributing commodities. The book is an exhaustive study of rural markets and urban centres, whose importance cannot be over emphasised in the rural development and planning in our country. The present book embodies the merit of compliance with the recent trend of studies and research in the discipline of Geography. The spirit of the writing relates in its era and theme coverage the fundamental thrust on aspect s of spatial organisation; the extent and the intensity of interconnection and interdependence among elements of physical and cultural landscape. In this book, Dr Ashok Kumar Sinha presents his pains taking study on field work, original collection of data and assimilation of rural markets an urban centres of the Magadh administrative division of Central Bihar which has a background of ancient history and rich cultural heritage having 91% of its population as rural. His original and methodical interpretation makes it more worthy. An attempt has been made to unroll historical setting of Magadh Division from unknown past to the current century before projecting profile of the project. There are eight meaningful, logical and well balanced chapters, eighty two cartographically sound maps and diagrams, thirty five selected tables, valuable appendices and admirable bibliography which explain geo-economic landscape of the country, various bases of theory and review of hierarchy of rural markets and urban centres, spatio-temporal characteristics, functional and behavioural characteristics of market, analysis of urban centres, micro-geography of sample markets, marketing an rural development. At last in summary and conclusion the author is of the view that marketing and rural development are interlinked without which their projected profiles fail to trace similarity of evolution and development. The zone of research has to be carefully traversed to fathom traders performance. Rural markets not doubt, function as levers of growth. To portray rural markets in their poly-phase, it is essential to balance markets, traders, consumers, goods movement and complexities. Marketing is the biggest problem ever faced by advancing rural industrial sector. A creation of an effective marketing infrastructure is needed to produce products of rural industries. If agriculture function as the heart of economy, rural industries will act as its lungs to balance production of commodities. And their sale on fair price in markets. This book is useful for geographers, sociologists, planners, economists and students of geography and regional studies.