Rural Market Unleashed
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Rural Market Unleashed
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Author : Sarabjit Singh Puri
language : en
Publisher: Notion Press
Release Date : 2020-07-19
Rural Market Unleashed written by Sarabjit Singh Puri and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-19 with Business & Economics categories.
Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.
Rural Market Unleashed Position Yourself In The Rural Market Effectively
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Author :
language : en
Publisher: Notion Press
Release Date : 2020-07-06
Rural Market Unleashed Position Yourself In The Rural Market Effectively written by and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-06 with Business & Economics categories.
Rural Market Unleashed discusses the importance of India's rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author's view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do's and don'ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.
Fundamentals Of Rural Marketing
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Author : Dr. M. A. Soudatti
language : en
Publisher: Lulu.com
Release Date :
Fundamentals Of Rural Marketing written by Dr. M. A. Soudatti and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Rural Marketing Text And Cases 2 E
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Author : Krishnamacharyulu C. S. G.
language : en
Publisher: Pearson Education India
Release Date : 2011-09
Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09 with Marketing categories.
Rural Marketing Environment Problems
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Author : T.P. Gopalaswamy
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11-01
Rural Marketing Environment Problems written by T.P. Gopalaswamy and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Marketing categories.
Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Rural Marketing
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Author : C. S. G. Krishnamacharyulu
language : en
Publisher: Pearson Education India
Release Date : 2011
Rural Marketing written by C. S. G. Krishnamacharyulu and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Consumer behavior categories.
Conquer Rural Marketing Across Countries
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Author : Rajendra Kumar Aneja
language : en
Publisher:
Release Date : 2018-05-11
Conquer Rural Marketing Across Countries written by Rajendra Kumar Aneja and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-11 with categories.
In this book, I have endeavoured to study all the facets of marketing, concerning "Rural Markets". Rural markets are blossoming in India and in many regions like Asia, Latin America, Africa and the Middle East. The villager is becoming more affluent in countries like India, China, Brazil, Colombia, Venezuela, Ecuador, Indonesia, Sri Lanka, etc., due to improvements in agricultural productivity, dispersion of industry in rural areas, exposure to media like television and the rapid advancement of the Internet and mobile phone technologies. The exploding rural markets pose a prodigious challenge to marketers. They have to harvest these markets comprehensively.Ever since I started working in 1975, the assimilation of consumer products in the villages and their consequent impact on the lifestyles and habits of villagers, has fascinated me. Since then, I have been an avid student of rural marketing in India and the countries I worked in abroad, marketing and selling a host of products like soaps, detergents, toothpaste, shampoos, food products, animal feeds, etc., to the villagers in Asia, Latin America, Africa, etc. In this book, I have covered all the four P's of marketing, i.e. the Product, Place, Pricing, and Promotion. The evolution of the Indian urban and rural markets has also been covered. The book is written very substantially in anecdotal form, to make it an interesting reading. It is based on my personal interactions with rural consumers, shopkeepers and wholesalers in hundreds of villages in India and abroad. These narratives are analysed within conceptual frameworks.
Rural Marketing Text And Cases
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Author : S L Gupta
language : en
Publisher:
Release Date : 2004
Rural Marketing Text And Cases written by S L Gupta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Rural Marketing
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Author : C S G Krishnamacharyulu
language : en
Publisher:
Release Date : 2002
Rural Marketing written by C S G Krishnamacharyulu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
New Perspectives On Rural Marketing
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Author : Ramkishen Y.
language : en
Publisher:
Release Date : 2002
New Perspectives On Rural Marketing written by Ramkishen Y. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
