Rural Marketing Environment

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Rural Marketing Environment Problems

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Author : T.P. Gopalaswamy
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11-01

Rural Marketing Environment Problems written by T.P. Gopalaswamy and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Marketing categories.

Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.

Rural Marketing Environment

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Author : T. P. Gopalaswamy
language : en
Publisher:
Release Date : 1999-02-01

Rural Marketing Environment written by T. P. Gopalaswamy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02-01 with categories.

Fundamentals Of Rural Marketing

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Author : Dr. M. A. Soudatti
language : en
Publisher: Lulu.com
Release Date :

Fundamentals Of Rural Marketing written by Dr. M. A. Soudatti and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Rural Marketing

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Author : U C Mathur
language : en
Publisher: Excel Books India
Release Date : 2008

Rural Marketing written by U C Mathur and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.

India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu

Rural Marketing Text And Cases 2 E

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Author : Krishnamacharyulu C. S. G.
language : en
Publisher: Pearson Education India
Release Date : 2011-09

Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09 with Marketing categories.

Rural Marketing Focus On Agricultural

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Author : Sukhpal Singh
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11

Rural Marketing Focus On Agricultural written by Sukhpal Singh and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11 with Marketing categories.

The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing.

Cases In Rural Marketing An Integrated Approach

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Author : C. S. G. Krishnamacharyulu
language : en
Publisher: Pearson Education India
Release Date : 2010

Cases In Rural Marketing An Integrated Approach written by C. S. G. Krishnamacharyulu and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.

Rural Marketing Has Emerged As An Exciting And Dynamic Discipline. One Way Of Learning This Discipline Is Through Case Method. Cases Provide The Students An Opportunity To Develop An Appreciation To The Real-Life Problem Situations, Help Unfold Challenges And Sharpen The Skills Of Analysis And Decision Making.

Understanding Rural Marketing

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Author : Rajagopal
language : en
Publisher: Daya Books
Release Date : 1991

Understanding Rural Marketing written by Rajagopal and has been published by Daya Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Marketing channels categories.

In developing countries, rural economy is established through the marketing system prevailing in the region. The efforts of the government to promote rural economy through income-generating schemes largely depend on the production and marketing efficiency. It is a complex phenomenon. Indepth understanding of rural marketing for planners and programme implementers, therefore, is a challenging task. This book advocates participatory approach to understanding rural marketing. It present management games in rural marketing for understanding trade channels, market infrastructure, institutional linkages, monitoring and evaluation and marketing of village industries products. This is a first attempt of its kind envisaging a new approach to the concept and issues pertaining to the subject. Contents Chapter 1: Introduction; Chapter 2: Rural Marketing System in India; Chapter 3: Trade Channels; Chapter 4: Planning for Infrastructure; Chapter 5: Planning for Institutional Linkages; Chapter 6: Monitoring and Evaluation in Rural Marketing; Chapter 7: Marketing of Village Industries Products.

Rural Marketing

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Author : C. S. G. Krishnamacharyulu
language : en
Publisher: Pearson Education India
Release Date : 2011

Rural Marketing written by C. S. G. Krishnamacharyulu and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Consumer behavior categories.

Behaviour In Space

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Author : Hariharan Ramachandran
language : en
Publisher: New Delhi : Concept
Release Date : 1982

Behaviour In Space written by Hariharan Ramachandran and has been published by New Delhi : Concept this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Farm produce categories.

Analysis based on the data collected in Tumkur District, Karnataka.