Rural Marketing In India After The Economic Reforms
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Rural Marketing In India After The Economic Reforms
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Author : Huchhe Gowda
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2011
Rural Marketing In India After The Economic Reforms written by Huchhe Gowda and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
The rural marketing of India started showing its potentials in the late 1980's with a consumer boom triggered by a combination of economic and social factors such as good agriculture, policy of liberalization and the impact of mass media causing changes in social values. The changes blurred the urban -rural divide. While most of the empirical studies are concentrated on the opportunities and challenges of rural marketing in India. Not many of the researchers in the area attempted on the impact of liberalisation on Rural Marketing in India. The present study focusing on the trends and growth of the rural marketing and rural consumer behaviour under the influence of globalisation process. The study is based on both primary and secondary data. The primary data were collected on variable such as household consumer durables, household consumer food items, household non food items, agriculture inputs and machinery and services from the consumers and traders. The study shows that Rural Markets are the new markets which are opening up for most of these packaged goods, they are able ward off competition, generate a new demand and in turn, increase their sales or profits.
Economic Reforms And Rural Development In India
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Author : Gogula Parthasarathy
language : en
Publisher: Academic Foundation
Release Date : 2003
Economic Reforms And Rural Development In India written by Gogula Parthasarathy and has been published by Academic Foundation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Since 1991, the Indian economy has been exposed to economic liberalization and globalization in line with structural adjustment and stabilisation policies initiated by IMF and World Bank. This analysis outlines the controversial shift in Indian economic policy from State-oriented development strategy to market-oriented development that leaves decisions of production and distribution to be made by the market.
Rural Marketing In India
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Author : Dr. Renu V.
language : en
Publisher:
Release Date : 2013
Rural Marketing In India written by Dr. Renu V. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Economic reforms have brought several changes in the Indian market environment, especially in rural market. The rural population is large and the growth rate is also towering. India's rural population comprising 12 per cent of the world's population represented a huge, untapped market. On account of cut-throat competition in urban India, the rural markets are becoming green pastures for any marketer. However, the Indian rural consumer is economically, socially and psycho-graphically different from his urban counterpart. Around 60 per cent of the rural income comes from agriculture; hence, rural prosperity is tied with agricultural prosperity. The consumers in the village area do have a low standard of living for the reason that low literacy, low per capita income, social backwardness, low savings, etc. A number of companies have taken acceptability, affordability, availability and awareness as challenges for rural marketing, and they are developing their marketing strategies accordingly. A paradigm shift in the market has put rural India on every company's marketing roadmap. Penetration in rural would be attainable only if the organizations keep in mind the psyche of rural consumers, the cultural and social dynamics and above all cater to the diverse yet unique requirements of this segment. An effective rural marketing requires a lot of introspection. Therefore, the marketers who understand the rural consumers and fine tune their strategy are sure to reap benefits in the coming years. In this context, an attempt was made to study the perception of the marketers on marketing products in rural areas. Thus, the aim of this paper is to discuss why companies go rural. This study is empirical in nature based on survey method. By adopting convenience sampling, 300 marketers i.e., 150 retailers, 50 wholesalers, and 100 company salesmen were selected in Salem district of Tamil nadu, India. This paper is novel in suggesting measures such as aadequate infrastructure facilities, change of attitude of rural consumers, mass media advertisement, low priced packages, more consumer credit, distribution through Self-Help Groups, establishment of satellite town and consumer education are the suggestions of the marketers for the effective rural marketing process.
India S Agricultural Marketing
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Author : Nilabja Ghosh
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-12-02
India S Agricultural Marketing written by Nilabja Ghosh and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-02 with Business & Economics categories.
The proposed book provides an assessment of an important yet controversial policy initiated by the Indian government and governments of several other developing countries. Marketing reforms, it is claimed, can be a crucial answer to solving the problem of rural poverty in agrarian economies where large sections of populace are engaged in low paying agriculture. On a wider front, these reforms could help in providing growth impetus to an economy and even the global economy at large. Yet, the subject of liberalizing agricultural markets is also part of a broad and perhaps a bitter political debate between national and sub-national policy makers and academic discourses in India and other countries. A clearer understanding and a possible resolution of the issues involved will be decidedly useful. The experience of India, one of the largest and most agriculture-dominated economies, will undoubtedly provide valuable lessons not only for steering the domestic economic policy but also for other countries to set their own policy agenda. The book attempts to capture the evolving reality in a large and diverse country and presents an objective evaluation to enable aspiring investors and those in policy making, food business and civil society to make more informed assessment and decision.
Rural Marketing Environment Problems
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Author : T.P. Gopalaswamy
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11-01
Rural Marketing Environment Problems written by T.P. Gopalaswamy and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Marketing categories.
Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Rural Marketing In India
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Author : Kuchi Sayulu
language : en
Publisher:
Release Date : 1994-01-01
Rural Marketing In India written by Kuchi Sayulu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Marketing categories.
Rural Marketing In Indian Context Assumes Greater Importance As A Wind Of Change Is Blowing Form Three Angles Firstly, Changing Rural Scene Towards Development In Different Spheres Owing To Success Of Green Revolution, White Revolution And Grey Revolutions And Consequent Raise In The Rural Incomes; Secondly Changes In Market Conditions Resulted From The Transformation Of Sellers Market Into Buyers Market Consequent To New Innovations, Modern Technology, Increased Production, Increased Competition And Stagnated Urban Markets; And Lastly The Changing Government Policy Towards Liberalization And Globalisation Of The Indian Economy. This Book Is A Comprehensive Work On Rural Marketing Covering Almost All The Dimensions Of Rural Marketing The Rural Marketing Environment, Its Structure, Different Purchasing, Selling, Pricing, Sales Promotion, Financial And Accounting Practices Of Rural Marketers Dealing In Different Merchandise, Problems And Performance Of Rural Markets Are Critically Analysed. Marketing Starts With Consumer And Ends With The Consumer. Consumer Satisfaction Is The Key For The Successful Marketing. But The Key To Consumer Satisfaction Lies In Understanding The Consumer, His Likes, Dislikes, His Expectations, Shopping Behaviour Etc. Therefore, An Attempt Is Also Made In This Book To Study The Rural Consumer Profile, Their Shopping Behaviour, Buying Process And Their Level Of Satisfaction With Regard To Rural Marketing Practices. This Volume Provides And Insight Into The Rural Marketing Environment.This Book Is A Significant Addition To The Existing Rare Stock Of Knowledge On Rural Marketing. It Is Extremely Useful For Industrialists, Academics, Researches, Students Of Commerce And Business Management As Well As Practitioners In Marketing Management In Rural Areas.
Fundamentals Of Rural Marketing
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Author : Dr. M. A. Soudatti
language : en
Publisher: Lulu.com
Release Date :
Fundamentals Of Rural Marketing written by Dr. M. A. Soudatti and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
A Geographical Analysis Of Rural Markets And Rurban Centres
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Author : Ashok Kumar Sinha
language : en
Publisher:
Release Date : 2000
A Geographical Analysis Of Rural Markets And Rurban Centres written by Ashok Kumar Sinha and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
The society and the economy of India largely operates through rural marketing systems. Rural markets and urban centres represent the cross profile of rural India. India is a country of villages and its real soul lives in her villages with 71% of its total population. Roughly 70% of India's population still draws its succour from agricultural activity and some 45% of its national income still accrues from agricultural sector. Actually agriculture is the stage on which the drama of economic development is enacted and rural marketing thus is intimately bound up with the process of economic development. Rural periodic marketing system are common throughout the less developed countries including India. In the present book the author creditably outlines the cross-section of Indian farmer to reflect country's rural markets and urban centres. Hundreds or even thousands aggregate on a convenient sector for a fraction of a day to exchange their earning an wants to function as a miniature hub of collecting and distributing commodities. The book is an exhaustive study of rural markets and urban centres, whose importance cannot be over emphasised in the rural development and planning in our country. The present book embodies the merit of compliance with the recent trend of studies and research in the discipline of Geography. The spirit of the writing relates in its era and theme coverage the fundamental thrust on aspect s of spatial organisation; the extent and the intensity of interconnection and interdependence among elements of physical and cultural landscape. In this book, Dr Ashok Kumar Sinha presents his pains taking study on field work, original collection of data and assimilation of rural markets an urban centres of the Magadh administrative division of Central Bihar which has a background of ancient history and rich cultural heritage having 91% of its population as rural. His original and methodical interpretation makes it more worthy. An attempt has been made to unroll historical setting of Magadh Division from unknown past to the current century before projecting profile of the project. There are eight meaningful, logical and well balanced chapters, eighty two cartographically sound maps and diagrams, thirty five selected tables, valuable appendices and admirable bibliography which explain geo-economic landscape of the country, various bases of theory and review of hierarchy of rural markets and urban centres, spatio-temporal characteristics, functional and behavioural characteristics of market, analysis of urban centres, micro-geography of sample markets, marketing an rural development. At last in summary and conclusion the author is of the view that marketing and rural development are interlinked without which their projected profiles fail to trace similarity of evolution and development. The zone of research has to be carefully traversed to fathom traders performance. Rural markets not doubt, function as levers of growth. To portray rural markets in their poly-phase, it is essential to balance markets, traders, consumers, goods movement and complexities. Marketing is the biggest problem ever faced by advancing rural industrial sector. A creation of an effective marketing infrastructure is needed to produce products of rural industries. If agriculture function as the heart of economy, rural industries will act as its lungs to balance production of commodities. And their sale on fair price in markets. This book is useful for geographers, sociologists, planners, economists and students of geography and regional studies.
Liberalisation And Globalisation Of Indian Economy
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Author : Kulwant Rai Gupta
language : en
Publisher: Atlantic Publishers & Dist
Release Date : 1995
Liberalisation And Globalisation Of Indian Economy written by Kulwant Rai Gupta and has been published by Atlantic Publishers & Dist this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Economic development categories.
Six Years Have Passed Since The Fast Process Of Liberalisation And Globalisation Was Started In India In July 1991. The Book Examines The Achievements And Failures Of The Process Of Economic Reforms During This Period. It Makes Useful Suggestions To Make The Economic Reforms More Successful And Human. The Role Which The State Has To Play In Accelerating The Process Of Economic Development And In Lessening Social Tensions Involved In Rapid Economic Reforms Has Been Clearly Laid Down In Detail.The Book Studies The Experience Of Economic Reforms In Other Countries And The Lessons Which India Can Draw From That. It Also Examines The Role Which Multinationals Can Play In The Economic Development Of The Country.The Book Analyses The Impact Of Economic Reforms On The Agricultural Economy And The Cottage And Small Scale Sector. It Emphasises The Need For Greater Attention To These Sectors On Which Depends The Well Being Of An Overwhelming Portion Of The Population.A Host Of Issues Concerning The Process Of Liberalisation And Globalisation Have Been Examined By Fortyseven Economists Spread Over The Entire Country.The First Volume Was Published In 1995 And The Response Of Readers Was So Heavy That It Had To Be Reprinted Again. The Encouraging Response To The First Volume Has Led To The Publication Of The Second Volume.
Rural Marketing Indian Context
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Author : Dr. Vijay Uprikar
language : en
Publisher: The Management Consortium
Release Date :
Rural Marketing Indian Context written by Dr. Vijay Uprikar and has been published by The Management Consortium this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Preface In the vast and diverse landscape of India, where traditions and modernity coexist harmoniously, lies an often overlooked yet crucial aspect of marketing—rural marketing. The heartbeat of rural India resonates with the rhythms of tradition, culture, and close-knit communities, creating a unique ecosystem that requires a distinct approach to marketing. This book delves deep into the realm of rural marketing in the Indian context, unraveling its intricacies, challenges, and immense potential. It is a comprehensive exploration of how marketing strategies must adapt and evolve to cater to the diverse needs, aspirations, and dynamics of rural consumers and markets. Rural India constitutes a substantial portion of the country's population, and its significance in the overall economic landscape cannot be underestimated. However, the intricacies of rural markets often pose challenges that differ vastly from urban counterparts. Factors such as limited infrastructure, cultural diversity, varying consumer behavior, and the interplay of traditional and modern influences require a nuanced understanding that conventional marketing theories do not always address. Through a combination of empirical research, case studies, and expert insights, this book endeavors to bridge the gap in understanding rural marketing dynamics. It equips marketers, entrepreneurs, academics, and policymakers with the knowledge necessary to navigate the complex world of rural markets successfully. From understanding the rural consumer psyche to tailoring product offerings, distribution channels, and communication strategies, each chapter offers valuable insights that can shape effective marketing campaigns and strategies. As we embark on this journey through the pages of this book, we invite readers to explore the challenges and opportunities that rural marketing presents. We will navigate the dusty bylanes, vibrant markets, and quaint villages to uncover the hidden gems of knowledge that hold the key to tapping into the immense potential that rural India holds. Along the way, we will discover that rural marketing is not just a business endeavor; it is a testament to the rich tapestry of traditions and aspirations that define the Indian rural landscape. We extend our gratitude to the experts, practitioners, and researchers who have contributed their valuable insights to this endeavor. Their collective wisdom serves as a guiding light for anyone seeking to understand and excel in the realm of rural marketing. As the journey begins, let us embrace the challenges, learn from the experiences, and emerge with a deeper appreciation for the power of effective rural marketing in shaping the future of India's economic and social fabric. Welcome to the world of rural marketing in the Indian context. Dr. Vijay Uprikar Author