S H O C K Marketing
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Shock Marketing
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Author : Joe Marconi
language : en
Publisher:
Release Date : 1997
Shock Marketing written by Joe Marconi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
This book looks seriously at both scientific market research and trends of "shock marketing", and, while offered as a guide for business, it presents the color, humor, and drama of advertising today in a highly readable, useful, and entertaining format.
Shock Advertising In The Context Of Social Marketing
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Author :
language : en
Publisher:
Release Date : 2018
Shock Advertising In The Context Of Social Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
S H O C K Marketing
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Author : Tim Wesley
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-05-03
S H O C K Marketing written by Tim Wesley and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-03 with categories.
Tim started his sales and marketing career in the Health, Wellness, and Fitness Industry. He has successfully transformed distressed fitness facilities and taken successful clubs to the next level of production. Tim has been able to create a proven process that has an established and tested track record for turning around suffering businesses and taking successful companies to a level of success they never thought possible. Tim's extensive experience in marketing, training and managing sales people and staff have been a key factor in the growth of facilities nationwide. Because of the success Tim has had with his proven marketing strategies and techniques, he has expanded his Consulting Business to include any and all small businesses as well as entrepreneurs. After hundreds of case studies working with small business owners in numerous and various industries, he has published his 2nd strategic marketing book, "45 Minute Business Breakthroughs." Tim's expanded Consulting Company, SHOCK Strategic Marketing, boasts a dynamic and proven Business Growth System that gives all small business owners and entrepreneurs the ability to cut through all the hype and B.S. and follow a proven step-by-step roadmap for turning your ideas into money... making your business' phone ring, herding prospects to your website, and successfully marketing your new or existing business. Tim works directly with business owners to implement his proven five-step formula: - Generate more leads - Convert those leads into satisfied customers - Increase the number of transactions per client - Reduce costs - Create more profits So, if you're struggling, or you're stuck and can't figure out how to grow past a certain point in your business, it's not your fault. You were simply never taught the right way to separate yourself from your competition so you never have to compete on price or how to consistently bring in new clients while getting your existing clients to buy more and more often. Tim shows small business owners and entrepreneurs how to out-think, out-market and out-sell their competition, and he has the unprecedented ability to find you a minimum of $10,000 hidden inside your business within 45 minutes... and without spending a cent on marketing or advertising. When you're ready to take your business to the next level and you'd like to know how to generate all the leads your business can handle without wasting money on advertising that doesn't work, then SHOCK Strategic Marketing and Business Growth System is a MUST for you. Email Tim at [email protected] or call 800-714-6067 Today!
Semiotics And Shock Advertisement
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Author : Corinna Colette Vellnagel
language : en
Publisher: GRIN Verlag
Release Date : 2011-02
Semiotics And Shock Advertisement written by Corinna Colette Vellnagel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02 with Business & Economics categories.
Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore "support the free-market economy" (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the "Get unhooked" ads or Antonio Federici's banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include "messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)" (Chan et al.: 2007, p. 608). Researchers found out that adverts, which "are incongruent with social norms attract attention and are more likely to be retained in memory" (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.
Marketing Shock Or Marketing Schlock
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Author : Leonard M. Lodish
language : en
Publisher:
Release Date : 1985
Marketing Shock Or Marketing Schlock written by Leonard M. Lodish and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with categories.
How China Escaped Shock Therapy
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Author : Isabella M. Weber
language : en
Publisher: Routledge
Release Date : 2021-05-26
How China Escaped Shock Therapy written by Isabella M. Weber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Business & Economics categories.
China has become deeply integrated into the world economy. Yet, gradual marketization has facilitated the country’s rise without leading to its wholesale assimilation to global neoliberalism. This book uncovers the fierce contest about economic reforms that shaped China’s path. In the first post-Mao decade, China’s reformers were sharply divided. They agreed that China had to reform its economic system and move toward more marketization—but struggled over how to go about it. Should China destroy the core of the socialist system through shock therapy, or should it use the institutions of the planned economy as market creators? With hindsight, the historical record proves the high stakes behind the question: China embarked on an economic expansion commonly described as unprecedented in scope and pace, whereas Russia’s economy collapsed under shock therapy. Based on extensive research, including interviews with key Chinese and international participants and World Bank officials as well as insights gleaned from unpublished documents, the book charts the debate that ultimately enabled China to follow a path to gradual reindustrialization. Beyond shedding light on the crossroads of the 1980s, it reveals the intellectual foundations of state-market relations in reform-era China through a longue durée lens. Overall, the book delivers an original perspective on China’s economic model and its continuing contestations from within and from without.
Shock Markets
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Author : Robert I. Webb
language : en
Publisher: FT Press
Release Date : 2013-03-26
Shock Markets written by Robert I. Webb and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-26 with Business & Economics categories.
Don't fear crises: use them as opportunities to make money! Shock Markets shows traders and investors exactly how to do it -- with exceptional detail, not vague handwaving. Robert Webb and Alexander Webb offer meticulous breakdowns of recent crises, revealing how they impacted both individual stocks and the market as a whole -- and helping you create detailed game plans for profiting from future shocks. By fusing real-life trading examples with rigorous moment-by-moment analysis of price changes, they give you tools to survive and thrive in even the most volatile markets. This accessible, actionable book answers crucial questions like: What moves stock prices? What moves the overall market? How can you profit from understanding catalysts that precipitate sudden sharp changes in stock prices? From the actions of corporate executives to regulatory decisions, earnings announcements to merger deals, lawsuits to settlements, macroeconomic reports to the policy actions of foreign governments, seemingly remote factors can have a huge, sudden impact on stocks in today's interconnected markets. Shock Markets illuminates these catalysts, and demonstrates their shifting behavior during fads, fashions, bubbles, crashes, and market crises. The focus is completely practical: helping savvy traders uncover profit where others find only peril.
Shock Advertising Are Consumer Responses Affected By Culture A Case Study On Benetton Campaigns Under Oliviero Toscani Examining German And English Responses
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Author : Kerstin Holz
language : en
Publisher: GRIN Verlag
Release Date : 2007-03-04
Shock Advertising Are Consumer Responses Affected By Culture A Case Study On Benetton Campaigns Under Oliviero Toscani Examining German And English Responses written by Kerstin Holz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-04 with Business & Economics categories.
Bachelor Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: First class, University of Birmingham, language: English, abstract: This research aimed to show whether responses to shock advertising campaigns are influenced by culture The aim and objectives for this research included to analyse the techniques and impact of shock advertising, evaluate the cultural characteristics of Germany and England in relation to the perception of advertising, analyse the impact of four selected campaigns on Benetton’s financial performance and to critically evaluate the extent to which culture influences the acceptance of shock advertising through focus groups/questionnaires. The gathered data from questionnaires and focus groups was then compared and contrasted against the findings from secondary sources as well as against each other. The comparison of the three types of research showed that differences between both cultures exist. Both countries have different approaches towards the Benetton campaigns: Germany strategically and England emotionally. This does not necessarily mean they respond differently to them, although research has shown that, as opposed to data gathered in the secondary literature, Germany responded more tolerantly and openly to the campaigns than expected, whereas England, expected according to the secondary literature to understand advertising based on creativity, did just the opposite. The English group rated the shock factor more strongly than the German group, proving that responses to shock advertising are dependent on cultural influences. The results from this research therefore show that responses to these campaigns are affected by culture especially in emotional campaigns such as the Benetton ones and companies should take these differences into account. Obviously it is cheaper and easier to run a standardized global campaign; however, this does not take different cultures in different countries into account which might harm brand perception due to misunderstandings and different decoding approaches. The phenomenon of globalisation will be of great interest for further research as it brings cultures closer together. The research, over a larger timeframe, might show how cultures are becoming more similar and therefore a standardised advertising strategy might be more useful than ever.
S H O C K Marketing
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Author : Tim Wesley
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-04-13
S H O C K Marketing written by Tim Wesley and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-13 with categories.
Tim started his sales and marketing career in the Health, Wellness, and Fitness Industry. He has successfully transformed distressed fitness facilities and taken successful clubs to the next level of production. Tim has been able to create a proven process that has an established and tested track record for turning around suffering fitness businesses and taking successful companies to a level of profitability they never thought possible. Tim's extensive experience in marketing, training and managing sales people and staff have been a key factor in the growth of fitness facilities nationwide. Because of the success Tim has had with his proven marketing strategies and techniques, he has published his strategic marketing book, "S.H.O.C.K. Marketing," Strategies that Explode Fitness Business Revenue. Tim's Consulting Company, TWfics Strategic Marketing, boasts a dynamic and proven Fitness Business Growth System that gives all fitness business owners and entrepreneurs the ability to cut through all the hype and B.S. and follow a proven step-by-step roadmap for turning your ideas into money... making your business' phone ring, herding prospects to your website, and successfully marketing your new or existing business. Tim works directly with fitness business owners to implement his proven five-step formula: S.H.O.C.K. -Substantially increase lead generate -Heighten Conversion of prospects to members -Optimize and increase transactions per members -Cost Reduction -Keep Creating more profits So, if you're struggling, or you're stuck and can't figure out how to grow past a certain point in your fitness business, it's not your fault. You were simply never taught the right way to separate yourself from your competition so you never have to compete on price or how to consistently bring in new members while getting your existing members to buy more and more often. Tim shows fitness business owners and entrepreneurs how to out-think, out-market and out-sell their competition, and he has the unprecedented ability to find you a minimum of $10,000 hidden inside your business within 45 minutes... and without spending a cent on marketing or advertising. When you're ready to take your fitness business to the next level and you'd like to know how to generate all the leads your business can handle without wasting money on advertising that doesn't work, then Tim Wesley's Strategic Marketing and Business Growth System is a MUST for you. Email Tim at [email protected] or call 800-714-6067.
Brands And Their Shockvertisement Strategies
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Author : Manisha Kumari Deep
language : en
Publisher: GRIN Verlag
Release Date : 2018-06-18
Brands And Their Shockvertisement Strategies written by Manisha Kumari Deep and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-18 with Business & Economics categories.
Essay from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.5, , language: English, abstract: Brand is not a new term for many of us. Whenever something has to be bought one looks for good stuff or good service provider. People who have capacity to pay little more for the same product look for Branded products or services. The word Brand is misunderstood as products or services which are better than the rest. There might be companies who are not Brands but have better product and services. But the market reach of Brands is more as they are constantly trying to reach us and leave an impression on us. So when you plan to buy some product or service, the first thing that comes in mind is Branded stuff. This is how Brands live with us in our minds and our lives. The term Brand is supposed to have roots back in 950 AD. A hot burned wooden stake has been first called “Brand” in 950 AD. 'To brand' means to 'make an indelible mark of ownership', especially with a hot stake or iron and this verb usage has been known since the Middle Ages and is clearly derived from the earlier name. Branding earlier was a marketing strategy to stay ahead in competition especially to differentiate among big players and small ones. Previously usage and quality of products and services were shown and communicated much more than they were worth of. When advertisement used to come for Vicks Action 500, a person was shown being troubled with cough and cold. Just taking one tablet of Vicks Action 500 cured him and he was happy. In current time advertisement strategy Other Reads by the Author The Trial of Hope (Amazon) An Alien Land (Kobo) 2 Moms (Kobo) Unfolding Disaster (Kobo) Walk to School (Kobo) 51 Points in Raising Awesome Kids (Kobo) Organic IT Infrastructure Planning and Implementation (Amazon) Grin Books Positive Employee Recruitment and Retention Vital for Organizations Digital India Mission. Implications on Social Inclusion and Digital Citizenship Cloud Computing. DDoS, Blockchain, Regulation and Compliance Organic eLearning (OE-Learning) The Way of Prime Minister Narendra Modi's Leadership Feasibility Study between Continuous Adaptive Risk and Trust Assessment and Organic Networks I am my supervisor’s slave: Supervisor subordinate relationship is vital for organizational efficiency Brands and their Shockvertisement Strategies The Future of Blockchain in Banking Social Media Marketing: Author’s Quandary Decoded (Amazon)