Sadvertising
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Sadvertising
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Author : Ennis Cehic
language : en
Publisher: Random House Australia
Release Date : 2022-03
Sadvertising written by Ennis Cehic and has been published by Random House Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03 with Advertising categories.
A man grows tired of his open-plan office and builds a fort made of stationery. A woman's euphoria at finally achieving Desktop Zero is quickly replaced with despair. A group of copywriters dream of being poets, and a disillusioned sales executive overthinks his think piece. In the mind-bendingly upside-down world of Sadvertising, iPhones have feelings, brands come to life, creative directors disappear into parallel universes and lowly freelancers become immortal. It's a world where gods, ghosts and muses stalk the corridors of bland and placeless offices, and the wondrous exists alongside the mundane. Short, punchy and direct, Ennis Cehic's satirical fables are box-fresh and shot through with pitch-black humour, existential dread and late capitalist yearning for meaning. They grapple with love and loneliness, art and commerce, dream and reality, and reflect the absurdity of the modern condition. Sadvertising is a surreal, subversive and utterly contemporary literary debut from an unforgettable new voice.
Index Of Trademarks Issued From The United States Patent And Trademark Office
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Author :
language : en
Publisher:
Release Date : 1978
Index Of Trademarks Issued From The United States Patent And Trademark Office written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Trademarks categories.
A2 Media Studies
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Author : Antony Bateman
language : en
Publisher: Routledge
Release Date : 2010-12-14
A2 Media Studies written by Antony Bateman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-14 with Education categories.
Developing key topics in depth and introducing students to the notion of independent study, this full colour, highly illustrated textbook is designed to support students through the transition from AS to A2 and is the perfect guide for the new WJEC A2 Media Studies syllabus. Individual chapters, written by experienced teachers and examiners cover the following key areas: • Introduction: From AS to A2 • 1. Key Concepts: genre, narrative, representation, audience • 2. Developing Textual Analysis • 3. Theoretical Perspectives • 4. Passing MS4: Text, Industry and Audience • 5. Passing MS3: Media Investigation and Production • Epilogue Specially designed to be user-friendly, A2 Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies, sample exam questions and over 120 full colour images.
Index Of Trademarks Issued From The United States Patent Office
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Author : United States. Patent Office
language : en
Publisher:
Release Date : 1974
Index Of Trademarks Issued From The United States Patent Office written by United States. Patent Office and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Trademarks categories.
Industrial Organization
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Author : Don E. Waldman
language : en
Publisher: Routledge
Release Date : 2016-07-01
Industrial Organization written by Don E. Waldman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-01 with Business & Economics categories.
Written solely for the undergraduate audience, Industrial Organization: Theory and Practice, which features early coverage of Antitrust, punctuates its modern introduction to industrial organization with relevant empirical data and case studies to show students how to apply theoretical tools.
Asia Pacific Transfer Pricing Handbook
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Author : Robert Feinschreiber
language : en
Publisher: John Wiley & Sons
Release Date : 2012-10-03
Asia Pacific Transfer Pricing Handbook written by Robert Feinschreiber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-03 with Business & Economics categories.
An overarching look at transfer pricing regimes in Asia-Pacific countries and what they mean for foreign businesses A comprehensive guide for companies doing business globally, Asia-Pacific Transfer Pricing Handbook explains the policies and practices that Asia-Pacific countries employ with regards to taxing foreign businesses. The only book that analyzes and guides companies through the often complex transfer pricing rules in place in Asian-Pacific nations, the book explains how authorities in fifteen countries, including ASEAN, India, New Zealand, Japan, and South Korea, tax any company doing business within their borders. Helping foreign companies to properly price their goods and services for global markets, providing defenses for transfer pricing audits, explaining standards for creating comparables that multijurisdictional tax administrations will accept, explaining documentation requirements and timing issues, and creating awareness about inadvertently becoming a permanent establishment, Asia-Pacific Transfer Pricing Handbook is an essential resource for doing business abroad. Provides comprehensive, accessible information on transfer pricing in Asia-Pacific countries Covers fifteen Asia-Pacific countries, including all ASEAN countries, giving readers unparalleled exposure to the different transfer pricing arrangements across the region Explains how companies doing business abroad should price their goods and services for global markets to remain in accordance with the law A complete and comprehensive guide to transfer pricing and its implications for firms and accountants operating in the Asia-Pacific region, Asia-Pacific Transfer Pricing Handbook explains everything foreign companies need to know about doing business abroad.
Marketing Global Justice
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Author : Christine Schwöbel-Patel
language : en
Publisher: Cambridge University Press
Release Date : 2021-05-06
Marketing Global Justice written by Christine Schwöbel-Patel and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-06 with Law categories.
A political economy analysis that explains international criminal law's hegemonic status in the understanding of global justice.
The Art Of Artertainment Nobrow American Style
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Author : Peter Swirski
language : en
Publisher: Vernon Press
Release Date : 2019-06-28
The Art Of Artertainment Nobrow American Style written by Peter Swirski and has been published by Vernon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-28 with Art categories.
Artertainment is more than a novel aesthetic term reflecting the fact that art and entertainment have cross-pollinated each other throughout history. It is a creative strategy that purposely intertwines highbrow and lowbrow aesthetics in the name of reaching the connoisseurs and the masses. The Art of Artertainment sets out to unravel the jumble of aesthetic faultlines and prejudices found wherever we find artistic crossovers—which is to say, everywhere. Revisionist, iconoclastic, and artertaining in its own right, it provides a new framework for the analysis of American nobrow culture from the Colonial times to the digitally turbocharged present.
Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers
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Author : Philip Kotler
language : en
Publisher: World Scientific
Release Date : 2016-11-24
Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers written by Philip Kotler and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-24 with Business & Economics categories.
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.
Eat Your Greens
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Author : Wiemer Snijders
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2018-09-27
Eat Your Greens written by Wiemer Snijders and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-27 with Business & Economics categories.
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.