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Sage Modern Data


Sage Modern Data
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Sage Modern Data


Sage Modern Data
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Author : Samuel Livingston
language : en
Publisher: Publifye AS
Release Date : 2025-02-18

Sage Modern Data written by Samuel Livingston and has been published by Publifye AS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-18 with Health & Fitness categories.


""Sage Modern Data"" explores the scientific evidence behind the health benefits of Salvia officinalis, or common sage. Bridging traditional herbal medicine with modern science, the book investigates sage's potential in cognitive function, anti-inflammatory action, and metabolic health. Interestingly, studies suggest sage may improve memory and cognitive performance, while its antioxidant properties could combat chronic inflammation linked to various diseases. The book adopts a data-driven approach, analyzing clinical trials and research to validate sage's effects. It progresses from the plant's botany and history to detailed analyses of its impact on cognitive processes, inflammatory responses, and metabolic regulation. Emphasis is placed on evidence-based practices, offering insights into appropriate dosages and potential risks. Ultimately, the book underscores the importance of rigorous scientific investigation to unlock sage's full potential in modern healthcare.



The Sage Sourcebook Of Advanced Data Analysis Methods For Communication Research


The Sage Sourcebook Of Advanced Data Analysis Methods For Communication Research
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Author : Andrew F. Hayes
language : en
Publisher: SAGE
Release Date : 2008

The Sage Sourcebook Of Advanced Data Analysis Methods For Communication Research written by Andrew F. Hayes and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Language Arts & Disciplines categories.


A must-have volume for every communication researcher's library, The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. Written by authors who use these methods in their own research, each chapter gives a non-technical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher dealing with difficult data problems. Students and faculty interested in diving into a new statistical topic—such as latent growth modeling, multilevel modeling, propensity scoring, or time series analysis—will find each chapter an excellent springboard for acquiring the background needed to jump into more advanced, technical readings.



Best Practices In Data Cleaning


Best Practices In Data Cleaning
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Author : Jason W. Osborne
language : en
Publisher: SAGE
Release Date : 2013

Best Practices In Data Cleaning written by Jason W. Osborne and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Mathematics categories.


Many researchers jump straight from data collection to data analysis without realizing how analyses and hypothesis tests can go profoundly wrong without clean data. This book provides a clear, step-by-step process of examining and cleaning data in order to decrease error rates and increase both the power and replicability of results. Jason W. Osborne, author of Best Practices in Quantitative Methods (SAGE, 2008) provides easily-implemented suggestions that are research-based and will motivate change in practice by empirically demonstrating, for each topic, the benefits of following best practices and the potential consequences of not following these guidelines. If your goal is to do the best research you can do, draw conclusions that are most likely to be accurate representations of the population(s) you wish to speak about, and report results that are most likely to be replicated by other researchers, then this basic guidebook will be indispensible.



Best Practices In Quantitative Methods


Best Practices In Quantitative Methods
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Author : Jason W. Osborne
language : en
Publisher: SAGE
Release Date : 2008

Best Practices In Quantitative Methods written by Jason W. Osborne and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Language Arts & Disciplines categories.


The contributors to Best Practices in Quantitative Methods envision quantitative methods in the 21st century, identify the best practices, and, where possible, demonstrate the superiority of their recommendations empirically. Editor Jason W. Osborne designed this book with the goal of providing readers with the most effective, evidence-based, modern quantitative methods and quantitative data analysis across the social and behavioral sciences. The text is divided into five main sections covering select best practices in Measurement, Research Design, Basics of Data Analysis, Quantitative Methods, and Advanced Quantitative Methods. Each chapter contains a current and expansive review of the literature, a case for best practices in terms of method, outcomes, inferences, etc., and broad-ranging examples along with any empirical evidence to show why certain techniques are better. Key Features: Describes important implicit knowledge to readers: The chapters in this volume explain the important details of seemingly mundane aspects of quantitative research, making them accessible to readers and demonstrating why it is important to pay attention to these details. Compares and contrasts analytic techniques: The book examines instances where there are multiple options for doing things, and make recommendations as to what is the "best" choice—or choices, as what is best often depends on the circumstances. Offers new procedures to update and explicate traditional techniques: The featured scholars present and explain new options for data analysis, discussing the advantages and disadvantages of the new procedures in depth, describing how to perform them, and demonstrating their use. Intended Audience: Representing the vanguard of research methods for the 21st century, this book is an invaluable resource for graduate students and researchers who want a comprehensive, authoritative resource for practical and sound advice from leading experts in quantitative methods.



Data And Society


Data And Society
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Author : Anne Beaulieu
language : en
Publisher: SAGE
Release Date : 2021-10-27

Data And Society written by Anne Beaulieu and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-27 with Social Science categories.


The standard teaching text for Data and Society modules explaining to undergraduates, in different social-science disciplines, the Big Data Revolution in an accessible and critical way.



Encyclopedia Of Research Design


Encyclopedia Of Research Design
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Author : Neil J. Salkind
language : en
Publisher: SAGE
Release Date : 2010-06-22

Encyclopedia Of Research Design written by Neil J. Salkind and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-22 with Philosophy categories.


"Comprising more than 500 entries, the Encyclopedia of Research Design explains how to make decisions about research design, undertake research projects in an ethical manner, interpret and draw valid inferences from data, and evaluate experiment design strategies and results. Two additional features carry this encyclopedia far above other works in the field: bibliographic entries devoted to significant articles in the history of research design and reviews of contemporary tools, such as software and statistical procedures, used to analyze results. It covers the spectrum of research design strategies, from material presented in introductory classes to topics necessary in graduate research; it addresses cross- and multidisciplinary research needs, with many examples drawn from the social and behavioral sciences, neurosciences, and biomedical and life sciences; it provides summaries of advantages and disadvantages of often-used strategies; and it uses hundreds of sample tables, figures, and equations based on real-life cases."--Publisher's description.



The Sage Handbook Of Qualitative Data Collection


The Sage Handbook Of Qualitative Data Collection
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Author : Uwe Flick
language : en
Publisher: SAGE
Release Date : 2017-12-14

The Sage Handbook Of Qualitative Data Collection written by Uwe Flick and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-14 with Reference categories.


The SAGE Handbook of Qualitative Data Collection is a timely overview of the methodological developments available to social science researchers, covering key themes including: Concepts, Contexts, Basics Verbal Data Digital and Internet Data Triangulation and Mixed Methods Collecting Data in Specific Populations.



Data Analysis


Data Analysis
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Author : Michael Lewis-Beck
language : en
Publisher: SAGE Publications
Release Date : 1995-01-17

Data Analysis written by Michael Lewis-Beck and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-17 with Social Science categories.


Written at a level appropriate for the advanced undergraduate course on data analysis, this accessible volume introduces the reader to the "art" of data analysis from data-gathering to multiple regression in which a dependent variable is influenced by several independent variables. The book focuses on the interpretation of a statistical result, in particular those that come from non-experimental social research. Using a consistent data set throughout the book in order to illustrate the various analytic techniques, the author covers such topics as univariate statistics, measures of association, the statistical significance of the relationship between two variables, and simple regression where the dependent variable is influenced by a single independent variable. The last chapter offers analysis recommendations. Data Analysis will provide social science researchers with the tools to select and evaluate statistical tests appropriate for their particular research question.



Conducting Online Surveys


Conducting Online Surveys
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Author : Valerie M. Sue
language : en
Publisher: SAGE
Release Date : 2012

Conducting Online Surveys written by Valerie M. Sue and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.


This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish



Optimal Database Marketing


Optimal Database Marketing
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Author : Ronald G Drozdenko
language : en
Publisher: SAGE Publications
Release Date : 2002-03-26

Optimal Database Marketing written by Ronald G Drozdenko and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-26 with Business & Economics categories.


"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee "This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level of detail and treatment of statistical tools and methods provides both understanding and enough detail to begin to use them immediately to target marketing efforts efficiently and effectively. It is perfect for a course in database marketing or as a handy reference for those in the industry. " - C. Samuel Craig, New York University, Stern School of Business "This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer" Kari Regan, Vice President, Database Marketing Services, The Reader′s Digest Association "Finally, practical information on database marketing that tackles this complex subject but makes it clear enough for the novice to understand. This book serves as more than a primer for any senior manager who needs to know the whole story. As one who has spent over 20 years of his career involved in publishing and database marketing, I have a real appreciation for how difficult it is to explain the finer points of this discipline, while keeping it understandable. This book does that admirably. Well done!" - Patrick E. Kenny, Executive Vice President, Qiosk.com "This book is especially effective in describing the breadth and impact of the database marketing field. I highly recommend this book to anyone who has anything to do with database marketing! -- works in or with this dynamic area." - Naomi Bernstein, Vice President, BMG Direct "Ron Drozdenko and Perry Drake have written a guide to database marketing that is thorough and that covers the subject in considerable depth. It presents both the concepts underlying database marketing efforts and the all-important quantitative reasoning behind it. The material is accessible to students and practitioners alike and will be an important contribution to improved understanding of this important marketing discipline. " Mary Lou Roberts, Boston University and author of Direct Marketing Management "I think it is a terrific database marketing book, it′s got it all in clear and logical steps. The benefit to the marketing student and professional is that complex database concepts are carefully developed and thoroughly explained. This book is a must for all marketing managers in understanding database issues to successfully manage and structure marketing programs and achieve maximum results. " - Dante Cirille, DMEF Board Member and Retired President, Grolier Direct Marketing "An excellent book on the principles of Direct Marketing and utilization of the customer database to maximize profits. It is one of the best direct marketing books I have seen in years in that it is broad with specific examples. I am going to require new hires to read this (book) to get a better understanding of the techniques used in Database Marketing." - Peter Mueller, Assistant Vice President of Analysis, Scholastic, Grolier Division "This is an amazingly useful book for direct marketers on how to organize and analyze database information. It′s full of practical examples that make the technical material easy to understand and apply by yourself. I strongly recommend this book to direct and interactive marketers who want to be able to perform professional database analyses themselves, or be better equipped to review the work of analysts. " - Pierre A. Passavant, Professor of Direct Marketing, Mercy College and Past Director, Center for Direct Marketing, New York University "The most useful database marketing reference guide published today. The authors do an excellent job of laying out all the steps required to plan and implement an effective database marketing strategy in a clear and concise manner. A must have for academics, marketing managers and business executives." - Dave Heneberry, Director, Direct Marketing Certificate programs, Western Connecticut State University and Past Chair, Direct Marketing Association "This book is essential for all direct marketers. It serves as a great introduction to the technical and statistical side of database marketing. It provides the reader with enough information on database marketing and statistics to effectively apply the techniques discussed or manage others in the environment " - Richard Hochhauser, President, Harte-Hanks Direct Marketing Ronald G. Drozdenko, Ph.D., is Professor and Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University. He is also the founding Director of the Center for Business Research at the Ancell School. He has more than 25 years of teaching experience. The courses he teaches include Strategic Marketing Databases, Interactive/Direct Marketing Management, Product Management, Marketing Research, and Consumer Behavior. He is collaborating with the Direct Marketing Education foundation to develop a model curriculum for universities pursing the area of interactive or direct marketing. Working with an advisory board of industry experts, he co-developed the Marketing Database course in model curriculum. Dr. Drozdenko has co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, and marketing database analysis. He also has published several articles and book chapters. He holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology, and the Academy of Marketing Sciences. He is also the co-inventor on three U.S. patents. Perry D. Drake has been involved in the direct marketing industry for nearly 15 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in response modeling, customer file segmentation, lifetime value analysis, customer profiling, database consulting, and market research. Prior to this, Perry worked for approximately 11 years in a variety of quantitative roles at The Reader′s Digest Association, most recently as the Director of Marketing Services. In addition to consulting, Perry has taught at New York University in the Direct Marketing Master′s Degree program since Fall, 1998, currently teaching "Statistics for Direct Marketers" and "Database Modeling." Perry was the recipient of the NYU Center for Direct and Interactive Marketing′s "1998-1999" Outstanding Master′s Faculty Award. Perry also lectures on testing and marketing financials for Western Connecticut State University′s Interactive Direct Marketing Certificate Program. Along with Ron, he is collaborating with the Direct Marketing Education Foundation to develop a model curriculum for universities pursuing the area of interactive or direct marketing. Perry earned a Masters of Science in Applied Statistics from the University of Iowa and a Bachelor of Science in Economics from the University of Missouri. The book evolved from an outlined developed by an advisory board of industry experts that was established by the Direct Marketing Educational Foundation. Contemporary direct marketing and e-commerce could not exist without marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. While databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and unethically. This book looks beyond the temptation of the quick sale to consider the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society in general. Ron Drozdenko and Perry Drake help the reader gain a thorough understanding of how to properly establish and use databases in order to build strong relationships with customers. There is not another book on the market today that reveals the level of detail regarding database marketing applications - the how′s, why′s and when′s. Features/Benefits: Draws on numerous examples from real businesses Includes applications to all direct marketing media including the Internet Describes in step-by-step detail how databases are developed, maintained, and mined Considers both business and social issues of marketing databases Contains a sample database allowing the reader to apply the mining techniques Offers access to comprehensive package of academic support materials