Sales Management Essentials You Always Wanted To Know
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Sales Management Essentials You Always Wanted To Know
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Author : Vishal Desai
language : en
Publisher: Vibrant Publishers
Release Date : 2022-04-08
Sales Management Essentials You Always Wanted To Know written by Vishal Desai and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-08 with Business & Economics categories.
· Do you want to know about various sales promotion tools to maximize sales revenue in your organization? · Are you looking for ways to handle conflict situations in sales management? · Do you want to know why sales force management is so important? Sales Management Essentials You Always Wanted To Know is a ready reckoner on sales management fundamentals and their practical applications! Sales Management Essentials contains everything you need to know about Sales Management! In this book, you will learn why (and how) sales and marketing are different and the wide range of sales channels you can use to sell your products. If you’ve been focused on only selling your product and not your product concept, this book will teach you how. (Yes, there’s a difference!) If you want to conduct sales promotions and need effective sales promotion techniques, this book will provide what you require. This book will help you to: · Understand all aspects of sales management functions · Learn how to manage the sales channels and sales-force · Discover the relationship between sales and marketing · Study various selling tools, sales techniques, and sales strategies · Explore various sales promotion activities to increase sales · Learn channel conflict management and resolution skills The book is an ideal pick for young managers, entrepreneurs, and graduate students who wish to acquaint themselves with all the aspects of sales management. It is also an excellent teaching aid for the academic fraternity and industry professionals. About the Series Sales Management Essentials is part of the Self-Learning Management Series that is designed to help students, professionals, and entrepreneurs learn essential management lessons. This series of books is written by industry experts who have combined their vast work experiences into relevant, concise, and practical handbooks that appeal to learners from all spheres of life.
Marketing Management Essentials You Always Wanted To Know
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Author : Callie Daum
language : en
Publisher: Vibrant Publishers
Release Date : 2023-11-14
Marketing Management Essentials You Always Wanted To Know written by Callie Daum and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-14 with Business & Economics categories.
In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional. A modern marketer’s playbook to create value for your organization and its customers In this book you will: i. Learn how to build a marketing plan, ii. Get an understanding of the various marketing specialization areas, iii. Pick up approaches and resources to demonstrate marketing return on investment, iv. Grasp how to self-evaluate your skills and competencies The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.
Marketing Management Essentials You Always Wanted To Know Second Edition
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Author : Callie Daum
language : en
Publisher: Vibrant Publishers
Release Date : 2020-07-04
Marketing Management Essentials You Always Wanted To Know Second Edition written by Callie Daum and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-04 with Business & Economics categories.
Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Financial Management Essentials You Always Wanted To Know
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Author : Vibrant Publishers
language : en
Publisher: Vibrant Publishers
Release Date : 2017-07-01
Financial Management Essentials You Always Wanted To Know written by Vibrant Publishers and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-01 with Mathematics categories.
Financial Management Essentials You Always Wanted To Know covers Financial Management concepts in concise and easy-to-understand manner for business professionals and non-finance graduates.
Financial Management Essentials You Always Wanted To Know 5th Edition
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Author : Vibrant Publishers
language : en
Publisher: Vibrant Publishers
Release Date : 2022-08-12
Financial Management Essentials You Always Wanted To Know 5th Edition written by Vibrant Publishers and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-12 with Business & Economics categories.
Financial Management Concepts Simplified Core Financial Concepts Explained for Business Professionals and Non-Finance Graduates Chapter Summaries and Solutions to Practice Exercises New Chapter on International Finance Important Standard Principles covered Solved Exercises and Practice Questions Financial Management Essentials is an essential guide to making good financial management decisions! Financial Management Essentials You Always Wanted To Know: 5th Edition provides new managers and leaders with the foundational concepts of financial management. This new and updated edition comes with an exciting new chapter on international finance, including case studies and practical examples. It offers an in-depth study on the type of financial resources companies acquire and how they utilize these assets in their business processes and activities. Each chapter provides real-world examples of financial management practices and includes practice exercises to help train the reader in the usage of these critical tools. With this book, you will be able to: Understand Financial Statement Analysis Learn about Cost of Capital Learn how to Create a Capital Budget Understand how to Manage Working Capital Study Stocks and Dividends Explore Financial Forecasting Pick up your copy of Financial Management Essentials and become a financial manager today! About the Series Financial Management Essentials You Always Wanted To Know: 5th Edition is part of the Self-Learning Management series. This series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles, as well as practical ways of application of the subject matter.
Services Marketing Essentials You Always Wanted To Know
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Author : Vishal Desai
language : en
Publisher: Vibrant Publishers
Release Date : 2023-10-27
Services Marketing Essentials You Always Wanted To Know written by Vishal Desai and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-27 with Business & Economics categories.
Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. A deep dive into the theory and practice of Services Marketing Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you to: i. Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence. ii. Learn the different models of service quality iii. Gauge consumer wants and perceptions to meet their expectations iv. Improve your service design to make it efficient v. Create a pricing strategy according to your service business type The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.
Principles Of Management Essentials You Always Wanted To Know
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Author : Callie Daum
language : en
Publisher: Vibrant Publishers
Release Date : 2020-05-17
Principles Of Management Essentials You Always Wanted To Know written by Callie Daum and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-17 with Business & Economics categories.
The first experience as a manager is often the most challenging. Often times, a productive employee does not have the right knowledge and experience to immediately transition into management. A way to quickly get up to speed on the basics of management is needed. Principles of Management Essentials You Always Wanted To Know provides the core information to speed your transformation from an employee into a successful manager. That knowledge includes details in areas such as: · Management in an organization and understanding its functions and elements · Business responsibilities of a manager · Tools that can help you navigate your role as a manager · Managing employees and team relationships · Managing customer relationships Principles of Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Product Management Essentials You Always Wanted To Know
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Author : Chintan Udeshi
language : en
Publisher: Vibrant Publishers
Release Date : 2025-08-05
Product Management Essentials You Always Wanted To Know written by Chintan Udeshi and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-05 with Business & Economics categories.
In the fast-moving and technologically advancing world, companies need to continuously evolve to meet and exceed expectations of their customers. Companies need to bring the new products and offerings to the market to meet and exceed customer needs and solve the important problems for the customers and make their life easy. To ensure the product meets and exceeds the customer expectation and businesses remain competitive, the role of the product manager has become crucial in an organization as it involves deeply understanding the customer preferences and the industry in general and then, coming up with a strategy to solve the customer problems in a differentiated way to ensure it delights the customers. The product manager role sits at an intersection of technology, marketing and sales and hence, product managers need to work cross-functionality across different departments to bring the products into the market. Product Management Essentials is a comprehensive and easily understandable guide for anyone who wants to learn about the product manager role, how to become a product manager for the first time and once you are in the PM role, how to succeed as a product manager in large organizations as well as startups. The book is useful for aspiring product managers or early career product managers who know nothing about the product management role but want to learn more about the role including goals and responsibilities, day in the life of the product manager. It also covers the cross-functional nature of the product manager role and how PMs work cross-functionally across different departments to bring products into the market. By reading the Product Management Essentials book, the reader will gain an understanding of the following topics: i. Product manager roles and responsibilities and day in the life of product manager ii. How to identify product opportunities and work cross-functionally across different departments to launch the product into the market. iii. Frameworks that are commonly used by the product managers to make the strategic decisions for the product as well as overall organization. iv. Product management specializations and how to become top 10% of product manager v. How to get into the product management role and cracking the PM interviews
Operations And Supply Chain Management Essentials You Always Wanted To Know
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Author : Vibrant Publishers
language : en
Publisher: Vibrant Publishers
Release Date : 2019-10-10
Operations And Supply Chain Management Essentials You Always Wanted To Know written by Vibrant Publishers and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-10 with Business & Economics categories.
After reading this book, you will be able to answer the following questions: I. What is Operations and Supply Chain Management and why is it important? ii. What are the key functions within this field, and how do they interact with one another and the broader business? iii. What are the responsibilities and decisions that managers in each functional area think about? iv. How will disruptions in the Supply Chain impact the business world and our lives going forward? v. What are the practical applications of the knowledge gained around Supply Chain Operations? Have you ever wondered what your peers meant by “Supply Chain” or “Operations”, or why either of these fields matter? What about people that work in these roles – what do they actually do? In Operations and Supply Chain Management Essentials You Always Wanted to Know these questions will be answered, and more. This practical, yet simple, guide uses a hypothetical company and the consumer product they make, to explain how the various functions within the Supply Chain intertwine and contribute to bring a finished product to life for consumers in the market. You don’t need a management background to understand our story of how new demands, changing preferences, and unforeseen circumstances force this fictional company to adapt in order to survive. By posing questions that Supply Chain Operations Manager’s face, you will start to think like a Supply Chain Operations professional, whether it be in professional or personal applications. You may not be inspired to make a career shift into these areas or chat Supply Chain topics at the dinner table, however, you will gain an understanding and appreciation for how these activities make everyday products and services at our disposal – and why this is increasingly important for companies to pay attention to. About the Series The Self-Learning Management series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.
Cybersecurity Essentials You Always Wanted To Know
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Author : Elastos Chimwanda
language : en
Publisher: Vibrant Publishers
Release Date : 2025-08-15
Cybersecurity Essentials You Always Wanted To Know written by Elastos Chimwanda and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-15 with Business & Economics categories.
· Cybersecurity governance risk and compliance · Cybersecurity standards, roles, and processes · Cybersecurity disciplines and functions · Cybersecurity planning, execution, and control Cybersecurity Essentials You Always Wanted to Know is a complete yet compact and easily understandable guide for anyone wanting to learn the fundamentals of Cybersecurity. The proper application of cybersecurity standards, tools, and methodologies can be greatly beneficial in reducing cyber threats and risks in organizations. But what exactly is cybersecurity and is it always beneficial to understand cybersecurity? Essentials of Cybersecurity provides a firm foundational understanding of the major cybersecurity principles when it is appropriate to use selected principles, and the commonly used cybersecurity practices. By understanding the basics of cybersecurity through this book, one will be able to adapt cyber response processes to the changing cyber threat landscape, deploy appropriate cybersecurity controls, and optimize the effectiveness of existing controls. The reader will gain an understanding of the following from this book: · An overview of cybersecurity governance, risk management, and compliance (GRC) practices. · An overall understanding of cybersecurity, its standards, and best practices · The various aspects of cybersecurity planning, execution, and evaluation · The applicability of cybersecurity in software development, IT operations, Incident Response (IR), and business resilience practices. · The concepts and practices involved in Identity and Access Management (IAM) and reporting. · An introduction to cloud security, a key aspect of cybersecurity