Saturaci N Publicitaria En La Prensa De Distribuci N Gratuita
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Saturaci N Publicitaria En La Prensa De Distribuci N Gratuita
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Author : Jesús Martínez Guillén
language : es
Publisher:
Release Date : 2013-04
Saturaci N Publicitaria En La Prensa De Distribuci N Gratuita written by Jesús Martínez Guillén and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04 with Education categories.
Saturaci N Publicitaria En La Prensa De Distribuci N Gratuita En Espa A
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Author :
language : es
Publisher:
Release Date : 2012
Saturaci N Publicitaria En La Prensa De Distribuci N Gratuita En Espa A written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
El Auge De La Prensa Gratuita En Espa A
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Author : María Teresa Santos Díez
language : es
Publisher: Universidad del Pais Vasco
Release Date : 2008
El Auge De La Prensa Gratuita En Espa A written by María Teresa Santos Díez and has been published by Universidad del Pais Vasco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Language Arts & Disciplines categories.
1. Concepto de prensa gratuita. 2. Situación de la prensa gratuita: Orígenes. Conflictos. Congresos. 3. Control de la prensa gratuita: OJD. Asociaciones Catalana y Española de Editores de Prensa Gratuita. 4. Editores de prensa gratuita: Prensa tradicional. Otros editores de gratuitos. 5. Los diarios gratuitos: Los diarios gratuitos de grupos de comunicación. Otros diarios gratuitos. 6. Especialización de contenidos: Jóvenes. Temas médicos. Inmigrantes. Deportes. Femeninas. Inmobiliaria. 7. Publicaciones periódicas: Prensa tradicional. Otros editores de gratuitos. 8. Contenidos. Publicaciones especializadas y periódicas. 9. Publicidad: Diarios. Publicaciones especializadas y periódicas.
Advertising Media Planning
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Author : Jack Zanville Sissors
language : en
Publisher:
Release Date : 1986
Advertising Media Planning written by Jack Zanville Sissors and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Planificación de medios publicitarios categories.
Understanding Media
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Author : Marshall McLuhan
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-09-04
Understanding Media written by Marshall McLuhan and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-04 with categories.
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Unesco Culture For Development Indicators
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Author : UNESCO
language : en
Publisher: UNESCO Publishing
Release Date : 2014-12-31
Unesco Culture For Development Indicators written by UNESCO and has been published by UNESCO Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with categories.
Standard Directory Of Advertising Agencies
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Author : National Register Publishing
language : en
Publisher: National Register Publishing
Release Date : 2001
Standard Directory Of Advertising Agencies written by National Register Publishing and has been published by National Register Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Reuters Institute Digital News Report
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Author : Nic Newman
language : en
Publisher:
Release Date : 2017
Reuters Institute Digital News Report written by Nic Newman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
"The report is based on a survey of more than 70,000 people in 36 markets, along with additional qualitative research, which together make it the most comprehensive ongoing comparative study of news consumption in the world." --Page 4.
Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher: David De Angelis
Release Date : 2022-09-06
Scientific Advertising written by Claude C. Hopkins and has been published by David De Angelis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Business & Economics categories.
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.
America Calling
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Author : Claude S. Fischer
language : en
Publisher: Univ of California Press
Release Date : 2023-11-10
America Calling written by Claude S. Fischer and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-10 with History categories.
The telephone looms large in our lives, as ever present in modern societies as cars and television. Claude Fischer presents the first social history of this vital but little-studied technology—how we encountered, tested, and ultimately embraced it with enthusiasm. Using telephone ads, oral histories, telephone industry correspondence, and statistical data, Fischer's work is a colorful exploration of how, when, and why Americans started communicating in this radically new manner. Studying three California communities, Fischer uncovers how the telephone became integrated into the private worlds and community activities of average Americans in the first decades of this century. Women were especially avid in their use, a phenomenon which the industry first vigorously discouraged and then later wholeheartedly promoted. Again and again Fischer finds that the telephone supported a wide-ranging network of social relations and played a crucial role in community life, especially for women, from organizing children's relationships and church activities to alleviating the loneliness and boredom of rural life. Deftly written and meticulously researched, America Calling adds an important new chapter to the social history of our nation and illuminates a fundamental aspect of cultural modernism that is integral to contemporary life.