Saving Corporate Modernism
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Saving Corporate Modernism
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Author :
language : en
Publisher:
Release Date : 2001
Saving Corporate Modernism written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Architecture categories.
Saving Corporate Modernism From Inside Out
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Author : Fritz W. Harding
language : en
Publisher:
Release Date : 2004
Saving Corporate Modernism From Inside Out written by Fritz W. Harding and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Gordon Bunshaft And Som
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Author : Nicholas Adams
language : en
Publisher: Yale University Press
Release Date : 2019-10-11
Gordon Bunshaft And Som written by Nicholas Adams and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-11 with Architecture categories.
This nuanced portrait of Gordon Bunshaft and his work for the architecture firm SOM explores his role in defining the built aesthetic of corporate America.
Building Brands
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Author : Grace Ong Yan
language : en
Publisher: Lund Humphries Publishers Limited
Release Date : 2021-04
Building Brands written by Grace Ong Yan and has been published by Lund Humphries Publishers Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04 with Architecture categories.
Between the Stock Market Crash and the Vietnam War, American corporations were responsible for the construction of thousands of headquarters across the United States. Over this time, the design of corporate headquarters evolved from Beaux-Arts facades to bold modernist expressions. This book examines how clients and architects together crafted buildings to reflect their company's brand, carefully considering consumers' perception and their emotions towards the architecture and the messages they communicated. By focusing on four American corporate headquarters: the PSFS Building by George Howe and William Lescaze, the Johnson Wax Administration Building by Frank Lloyd Wright, Lever House by Skidmore, Owings & Merrill, and The Röhm & Haas Building by Pietro Belluschi, it shows how corporate modernism evolved. In the 1930s, architecture and branding were separate and distinct and by the 1960s, they were completely integrated. Drawing on interviews and original material from corporations' archives, it examines how company leaders, together with their architects, conceived of their corporate headquarters not only as the consolidation of employee workplaces, but as architectural mediums to communicate their corporate identities and brands.
The Experience Of Modernism
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Author : John R. Gold
language : en
Publisher: Taylor & Francis
Release Date : 2013-12-16
The Experience Of Modernism written by John R. Gold and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Architecture categories.
Making extensive use of information gained from in-depth interviews with architects active in the period between 1928-1953, the author provides a sympathetic understanding of the Modern Movement's architectural role in reshaping the fabric and structure of British metropolitan cities in the post-war period and traces the links between the experience of British modernists and the wider international modern movement.
Modernism And The Culture Of Efficiency
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Author : Evelyn Cobley
language : en
Publisher: University of Toronto Press
Release Date : 2009-01-01
Modernism And The Culture Of Efficiency written by Evelyn Cobley and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Literary Criticism categories.
Cobley's close readings of modernist British fiction by writers as diverse as Aldous Huxley, Joseph Conrad, and E.M. Forster identify characters whose attitudes and behaviour patterns indirectly manifest cultural anxieties that can be traced to the conflicted logic of efficiency.
Form Follows Fun
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Author : Bruce Peter
language : en
Publisher: Routledge
Release Date : 2013-05-13
Form Follows Fun written by Bruce Peter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with Architecture categories.
Authoritative and readable, this excellent text, illustrated by a unique pictorial record of period architecture, surveys and examines how and why the architecture of pleasure related to the stylistic and ideological concerns of modernism in 1930s Britain. Responding to the current interest in modernism and packed with a substantial archive of high quality photographs and other documentation, it relates the professional, entrepreneurial and institutional infrastructures affecting the pleasure industry’s architectural development and appearance in 1930s. A broad range of building through which the general public first experienced Modernism are covered, including: commercial – holiday camps, cinemas and greyhound racing stadia municipal and governmental projects – zoos, seaside pavilions, concert halls, and imperial and international exhibitions. Arguing that the responses to modernism through the architecture of pleasure were conditioned by wider debates about the role of design in relation to high and mass culture, this book is an ideal resource for all those interested in architectural history and design in Britain between the wars.
Pervasive Beauty
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Author : Jeffrey Lieber
language : en
Publisher:
Release Date : 2006
Pervasive Beauty written by Jeffrey Lieber and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Architecture categories.
Advancing A Different Modernism
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Author : S.A. Mansbach
language : en
Publisher: Routledge
Release Date : 2017-10-30
Advancing A Different Modernism written by S.A. Mansbach and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-30 with Art categories.
Advancing a Different Modernism analyzes a long-ignored but formative aspect of modern architecture and art. By examining selective buildings by the Catalan architect Lluís Domènech i Montaner (1850-1923) and by the Slovenian designer Jože Plecnik (1872-1957), the book reveals the fundamental political and ideological conservatism that helped shape modernism’s history and purpose. This study thus revises the dominant view of modernism as a union of progressive forms and progressive politics. Instead, this innovative volume promotes a nuanced and critical consideration of how architecture was creatively employed to advance radically new forms and methods, while simultaneously consolidating an essentially conservative nationalist self-image.
Modernism And The Middle East
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Author : Sandy Isenstadt
language : en
Publisher: University of Washington Press
Release Date : 2011-03-01
Modernism And The Middle East written by Sandy Isenstadt and has been published by University of Washington Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Architecture categories.
This provocative collection of essays is the first book-length treatment of the development of modern architecture in the Middle East. Ranging from Jerusalem at the turn of the twentieth century to Libya under Italian colonial rule, postwar Turkey, and on to present-day Iraq, the essays cohere around the historical encounter between the politics of nation-building and architectural modernism's new materials, methods, and motives. Architecture, as physical infrastructure and as symbolic expression, provides an exceptional window onto the powerful forces that shaped the modern Middle East and that continue to dominate it today. Experts in this volume demonstrate the political dimensions of both creating the built environment and, subsequently, inhabiting it. In revealing the tensions between achieving both international relevance and regional meaning, Modernism in the Middle East affords a dynamic view of the ongoing confrontations of deep traditions with rapid modernization. Political and cultural historians, as well as architects and urban planners, will find fresh material here on a range of diverse practices.