School Of Marketing Thought 2
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School Of Marketing Thought 2
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Author : Sri Rahayu dkk
language : id
Publisher: Gramedia Pustaka Utama
Release Date : 2018-08-31
School Of Marketing Thought 2 written by Sri Rahayu dkk and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-31 with Business & Economics categories.
School of Marketing Thought Vol. 2 merupakan buku kedua dari seri buku perkembangan pemikiran disiplin ilmu pemasaran Marketing School of Thought. Di buku kedua ini dibahas enam pemikiran disiplin ilmu pemasaran berikutnya sebagai kelanjutan dari enam pemikiran pada buku pertama. Buku yang ditulis oleh delapan mahasiswa Program Doktoral Ilmu Manajemen Universitas Indonesia ini diharapkan dapat memperluas pemahaman kita tentang disiplin ilmu pemasaran secara lebih komprehensif dan holistis. Hal ini tentunya akan berdampak pada perilaku dan cara pandang kita dalam menilai aktivitas pemasaran.
The History Of Marketing Thought
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Author : Robert Bartels
language : en
Publisher: Publishing Horizons, Incorporated
Release Date : 1988
The History Of Marketing Thought written by Robert Bartels and has been published by Publishing Horizons, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Foundations Of Marketing Thought
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Author : D.G. Brian Jones
language : en
Publisher: Routledge
Release Date : 2017-12-12
Foundations Of Marketing Thought written by D.G. Brian Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-12 with Business & Economics categories.
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
Marketing Thought And Practice In The 1990s Athens April 1989 1
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Author : George J. Avlonitis
language : en
Publisher:
Release Date : 1989
Marketing Thought And Practice In The 1990s Athens April 1989 1 written by George J. Avlonitis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.
Marketing Theory
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Author : Jagdish N. Sheth
language : en
Publisher: John Wiley & Sons
Release Date : 1991-01-16
Marketing Theory written by Jagdish N. Sheth and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-16 with Business & Economics categories.
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Handbook Of Marketing
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Author : Barton A Weitz
language : en
Publisher: SAGE
Release Date : 2002-11-04
Handbook Of Marketing written by Barton A Weitz and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-04 with Business & Economics categories.
The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics. The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing.
The History Of Marketing Thought
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Author : Robert Bartels
language : en
Publisher:
Release Date : 1976
The History Of Marketing Thought written by Robert Bartels and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Critical Marketing
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Author : Pauline Maclaran
language : en
Publisher: Routledge
Release Date : 2012-06-25
Critical Marketing written by Pauline Maclaran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
Historical Research In Marketing Management
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Author : Mark Tadajewski
language : en
Publisher: Key Issues in Marketing Management
Release Date : 2018-09-18
Historical Research In Marketing Management written by Mark Tadajewski and has been published by Key Issues in Marketing Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-18 with Marketing categories.
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include the history of the Boston Consulting Group's growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
Marketing
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Author : Chris Hackley
language : en
Publisher: SAGE
Release Date : 2009-04-01
Marketing written by Chris Hackley and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-01 with Business & Economics categories.
This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level, undergraduate Marketing courses. Each chapter includes review questions, case studies reflecting issues in the chapters, along with supporting case questions and reflections, and vignettes that cover stimulating practical examples.