Historical Research In Marketing Management
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Historical Research In Marketing Management
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Author : Mark Tadajewski
language : en
Publisher:
Release Date : 2016
Historical Research In Marketing Management written by Mark Tadajewski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Marketing categories.
The History Of Marketing Science
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Author : Russell S Winer
language : en
Publisher: World Scientific
Release Date : 2014-06-27
The History Of Marketing Science written by Russell S Winer and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Business & Economics categories.
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Historical Research In Marketing Management
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Author : Mark Tadajewski
language : en
Publisher: Key Issues in Marketing Management
Release Date : 2018-09-18
Historical Research In Marketing Management written by Mark Tadajewski and has been published by Key Issues in Marketing Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-18 with Marketing categories.
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include the history of the Boston Consulting Group's growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
Journal Of Historical Research In Marketing
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Author :
language : en
Publisher:
Release Date : 2011
Journal Of Historical Research In Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising categories.
Pioneers In Marketing
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Author : D.G. Brian Jones
language : en
Publisher: Routledge
Release Date : 2011-12-21
Pioneers In Marketing written by D.G. Brian Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-21 with Business & Economics categories.
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
The Development Of Marketing Management
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Author : Kazuo Usui
language : en
Publisher: Routledge
Release Date : 2017-11-28
The Development Of Marketing Management written by Kazuo Usui and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-28 with History categories.
There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
Marketing History Its Many Dimensions
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Author :
language : en
Publisher:
Release Date : 1991
Marketing History Its Many Dimensions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Marketing categories.
Marketing History
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Author : Terence R. Nevett
language : en
Publisher:
Release Date : 1989
Marketing History written by Terence R. Nevett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Marketing categories.
The Routledge Companion To Marketing History
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Author : D.G. Brian Jones
language : en
Publisher: Routledge
Release Date : 2016-01-29
The Routledge Companion To Marketing History written by D.G. Brian Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Marketing History
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Author : Stanley Charles Hollander
language : en
Publisher:
Release Date : 1989
Marketing History written by Stanley Charles Hollander and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.