The Development Of Marketing Management
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The Development Of Marketing Management
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Author : Kazuo Usui
language : en
Publisher: Ashgate Publishing, Ltd.
Release Date : 2008
The Development Of Marketing Management written by Kazuo Usui and has been published by Ashgate Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with History categories.
This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
Essentials Of Marketing Management
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Author : Geoffrey Lancaster
language : en
Publisher: Routledge
Release Date : 2010-10
Essentials Of Marketing Management written by Geoffrey Lancaster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with Business & Economics categories.
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title covers such topics as: consumer and organizational buyer behaviour; product and innovation strategies; direct marketing; and, e-marketing.
Strategic Marketing Management In Asia
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Author : Syed Saad Andaleeb
language : en
Publisher: Emerald Group Publishing Limited
Release Date : 2016-12-22
Strategic Marketing Management In Asia written by Syed Saad Andaleeb and has been published by Emerald Group Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-22 with Business & Economics categories.
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Business To Business Marketing Management
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Author : Mark S. Glynn
language : en
Publisher: Emerald Group Publishing
Release Date : 2012-04-04
Business To Business Marketing Management written by Mark S. Glynn and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-04 with Business & Economics categories.
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
The History Of Marketing Thought
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Author : Robert Bartels
language : en
Publisher:
Release Date : 1976
The History Of Marketing Thought written by Robert Bartels and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Mobile Marketing Management
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Author : Hongbing Hua
language : en
Publisher: Productivity Press
Release Date : 2019
Mobile Marketing Management written by Hongbing Hua and has been published by Productivity Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Internet marketing categories.
Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.
Services Marketing Management
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Author : Peter Mudie
language : en
Publisher: Routledge
Release Date : 2012-06-25
Services Marketing Management written by Peter Mudie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Systems Thinking And Process Dynamics For Marketing Systems
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Author : Rajagopal
language : en
Publisher:
Release Date : 2012
Systems Thinking And Process Dynamics For Marketing Systems written by Rajagopal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher.
Global Marketing Management System
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Author : Basil J. Janavaras
language : en
Publisher: World Scientific Publishing Company
Release Date : 2017
Global Marketing Management System written by Basil J. Janavaras and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business planning categories.
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.