Pioneers In Marketing
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Pioneers In Marketing A Collection Of Twenty Five Biographies Of Men Who Contributed To The Growth Of Marketing Thought And Action
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Author : John S. Wright
language : en
Publisher:
Release Date : 1974
Pioneers In Marketing A Collection Of Twenty Five Biographies Of Men Who Contributed To The Growth Of Marketing Thought And Action written by John S. Wright and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with categories.
Pioneers In Marketing
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Author : D.G. Brian Jones
language : en
Publisher: Routledge
Release Date : 2011-12-21
Pioneers In Marketing written by D.G. Brian Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-21 with Business & Economics categories.
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Pioneers In Marketing
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Author : John Sherman Wright
language : en
Publisher: Georgia State University Press
Release Date : 1974-01-01
Pioneers In Marketing written by John Sherman Wright and has been published by Georgia State University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974-01-01 with Marketing categories.
Pioneers Of Digital
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Author : Mel Carson
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-10-03
Pioneers Of Digital written by Mel Carson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-03 with Business & Economics categories.
Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com The pioneers: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign June Cohen Hotwired and TED.com Denzyl Feigelson iTunes Advisor and Artists Without A Label Vanessa Fox Google and Nine By Blue Gurbaksh Chahal ClickAgents and BlueLithium Jaron Lanier Virtual reality and Microsoft Research Angel Chen OgilvyOne China John Winsor Victors & Spoils Danny Sullivan Search Engine Land Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken Avinash Kaushik Digital marketing evangelist, Google Carolyn Everson MTV Networks and Facebook Malcolm Poynton Dove Campaign for Real Beauty Qi Lu Yahoo!, Microsoft and Bing Ajaz Ahmed AKQA Martha Lane Fox Lastminute.com and the UK government's digital champion Kyle MacDonald One Red Paperclip Jess Greenwood Contagious Magazine and R/GA Zhang Minhui Sohu.com.cn Stephen Fry
50 Interviews Video Marketing Pioneers How America S Most Skilled Most Inspired Online Video Advertising Creators Are Transformin
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Author : Randy Berry
language : en
Publisher:
Release Date : 2010-02
50 Interviews Video Marketing Pioneers How America S Most Skilled Most Inspired Online Video Advertising Creators Are Transformin written by Randy Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02 with Business & Economics categories.
This groundbreaking research and analysis organized by Randy Berry represents a significant contribution to the emerging field of Internet Marketing. This work should serve as a tertiary resource for marketers seeking to add value to their websites by providing entertaining and informative content promoting products and services. Contemporary video consumption online clearly demonstrates the utility of this form of website content as a viable Internet Marketing tactic. This compilation demonstrates that as marketing tools, online video presents information while providing entertainment and establishing a sense of community. This contribution sets precedent for future research and serves as a significant resource for marketers seeking to apply videos as an element of a profitable Internet Marketing strategy. Volume 1 contains 11 interviews with leading edge video marketers.
Video Marketing Pioneers Volume 2 How America S Most Skilled Most Inspired Online Video Advertising Creators Are Transforming The Youtube Landscape
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Author : Randy Berry
language : en
Publisher:
Release Date : 2010-08
Video Marketing Pioneers Volume 2 How America S Most Skilled Most Inspired Online Video Advertising Creators Are Transforming The Youtube Landscape written by Randy Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08 with Business & Economics categories.
As the innovative Internet marketing industry evolves, a comprehensive amalgam of the major influencers and top innovators of our rapidly evolving industry becomes imperative. Mr. Randall Berry's second installment of Video Marketing Pioneers pushes the envelope of past and current Internet and video marketing best practices via his first-hand interactions with trendsetters and leaders of the discipline. Great innovators such as Mr. Berry, as well as those whom he has interviewed in this series, further solidify the true foundation as well as propel videos' and multimedia's effective use in marketing. This comprehensive synthesis of multimedia and Internet marketing expertise not only serves as a solid reference for marketers of all levels, but also serves to inspire the current and future generations of cutting-edge marketing professionals as we exponentially revolutionize our use of multimedia and video to better serve our customers.
Business Model Pioneers
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Author : Kai-Ingo Voigt
language : en
Publisher: Springer
Release Date : 2016-07-28
Business Model Pioneers written by Kai-Ingo Voigt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-28 with Business & Economics categories.
Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.
The History Of Marketing Science
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Author : Russell S. Winer
language : en
Publisher: World Scientific Publishing Company
Release Date : 2023
The History Of Marketing Science written by Russell S. Winer and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Business & Economics categories.
"The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions. The chapters in the book combine some new areas of marketing science (machine learning, field experimentation methods, internet marketing) and some older areas (endogeneity, services, and market segmentation). Overall, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies"--
Will And Vision
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Author : Gerard J. Tellis
language : en
Publisher:
Release Date : 2006
Will And Vision written by Gerard J. Tellis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Brand name products categories.
Pioneers Of Promotion
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Author : Joe Dobrow
language : en
Publisher: University of Oklahoma Press
Release Date : 2018-06-14
Pioneers Of Promotion written by Joe Dobrow and has been published by University of Oklahoma Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with History categories.
The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture. Transporting readers back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill’s Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World’s Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents. Using mostly newspapers—plus a good deal of moxie, emotional suasion, iconic imagery, and to be sure, alcohol—Burke, Hamilton, and Handy each devised ways to promote celebrities, attract huge crowds, and generate massive news coverage. As a result, a plainsman named William F. Cody became more famous than the president of the United States, a traveling circus turned into the Greatest Show on Earth, and a world’s fair attracted more than 27 million visitors. Tapping his practitioner’s knowledge of marketing and promotion, Dobrow reintroduces readers to Buffalo Bill and his Wild West show, P. T. Barnum and his circus, and the greatest of all world’s fairs. Surprisingly, the promotional geniuses who engineered these enterprises do not appear in history books alongside other marketing and advertising legends such as Ivy Lee, Edward Bernays, or David Ogilvy. Pioneers of Promotion at long last gives these founders of American marketing their due.