Pioneers In Marketing A Collection Of Twenty Five Biographies Of Men Who Contributed To The Growth Of Marketing Thought And Action
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Pioneers In Marketing A Collection Of Twenty Five Biographies Of Men Who Contributed To The Growth Of Marketing Thought And Action
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Author : John S. Wright
language : en
Publisher:
Release Date : 1974
Pioneers In Marketing A Collection Of Twenty Five Biographies Of Men Who Contributed To The Growth Of Marketing Thought And Action written by John S. Wright and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with categories.
Pioneers In Marketing
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Author : John Sherman Wright
language : en
Publisher: Georgia State University Press
Release Date : 1974-01-01
Pioneers In Marketing written by John Sherman Wright and has been published by Georgia State University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974-01-01 with Marketing categories.
The Advertising Age Encyclopedia Of Advertising
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Author : John McDonough
language : en
Publisher: Routledge
Release Date : 2015-06-18
The Advertising Age Encyclopedia Of Advertising written by John McDonough and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-18 with Business & Economics categories.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Catalog Of Copyright Entries Third Series
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Author : Library of Congress. Copyright Office
language : en
Publisher: Copyright Office, Library of Congress
Release Date : 1976
Catalog Of Copyright Entries Third Series written by Library of Congress. Copyright Office and has been published by Copyright Office, Library of Congress this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Copyright categories.
The Rise Of Advertising In The United States
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Author : Edd Applegate
language : en
Publisher: Scarecrow Press
Release Date : 2012-08-17
The Rise Of Advertising In The United States written by Edd Applegate and has been published by Scarecrow Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-17 with Business & Economics categories.
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication included P. T. Barnum, master of the advertising “gimmick” Lydia Pinkham, queen of the patent medicine cure John Wanamaker, progenitor of modern retail advertising Albert Lasker, the formulator of “reason why” advertising Stanley Resor, the consummate market researcher Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
History Of The Mass Media In The United States
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Author : Margaret A. Blanchard
language : en
Publisher: Routledge
Release Date : 2013-12-19
History Of The Mass Media In The United States written by Margaret A. Blanchard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-19 with History categories.
The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Pioneers In Marketing
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Author : D.G. Brian Jones
language : en
Publisher: Routledge
Release Date : 2011-12-21
Pioneers In Marketing written by D.G. Brian Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-21 with Business & Economics categories.
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Checklist Of Official Publications Of The State Of Georgia
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Author : Georgia State Library
language : en
Publisher:
Release Date : 1973
Checklist Of Official Publications Of The State Of Georgia written by Georgia State Library and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Government publications categories.
Catalog Of Copyright Entries Fourth Series
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Author : Library of Congress. Copyright Office
language : en
Publisher:
Release Date : 1974
Catalog Of Copyright Entries Fourth Series written by Library of Congress. Copyright Office and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Copyright categories.
The British National Bibliography
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Author : Arthur James Wells
language : en
Publisher:
Release Date : 2005
The British National Bibliography written by Arthur James Wells and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Bibliography, National categories.