Secrets Of Advertising To Gen Y Consumers
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Secrets Of Advertising To Gen Y Consumers
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Author : Aiden Livingston
language : en
Publisher: Self-Counsel Press
Release Date : 2013-05-15
Secrets Of Advertising To Gen Y Consumers written by Aiden Livingston and has been published by Self-Counsel Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-15 with Business & Economics categories.
This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company Gen Y will be loyal to.
Gen Buy
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Author : Kit Yarrow
language : en
Publisher: Jossey-Bass
Release Date : 2009-09-08
Gen Buy written by Kit Yarrow and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-08 with Business & Economics categories.
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Marketing To Millennials
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Author : Jeff Fromm
language : en
Publisher: AMACOM
Release Date : 2013-07-10
Marketing To Millennials written by Jeff Fromm and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with Business & Economics categories.
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.
Youth Cultures In The Age Of Global Media
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Author : Sara Bragg
language : en
Publisher: Springer
Release Date : 2014-02-06
Youth Cultures In The Age Of Global Media written by Sara Bragg and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-06 with Social Science categories.
This book explores the impact of globalisation and new technologies on youth cultures around the world, from the Birmingham School to the youthscapes of South Korea. In a timely reappraisal of youth cultures in contemporary times, this collection profiles the best of new research in youth studies written by leading scholars in the field.
Youth Culture And The Media
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Author : Bill Osgerby
language : en
Publisher: Routledge
Release Date : 2020-09-29
Youth Culture And The Media written by Bill Osgerby and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-29 with Social Science categories.
This expansive, lively introduction charts the connections between international youth cultures and the development of global media and communication. From 1950s drive-ins and jukeboxes to contemporary social media, the book examines modern youth cultures in their social, economic, and political contexts. Exploring the rise of young people as a distinct media market, the book examines the relation of youth to modern consumerism, marketing, and digital technologies. The chapters are packed with analysis of media representations of youth, debates about the media’s 'effects' on young audiences, and young people’s use of the media to elaborate identities and negotiate social relationships. Drawing on a wealth of international examples, the book explores the impact of globalisation and new media technologies on youth cultures around the world. Assessing a profusion of worldwide research, the book shows how modern youth cultures can only be understood as part of an international web of connections, exchanges, and experiences. With an ideal balance between detailed examples and engaging analysis, this book is a must-read for anyone interested in youth cultures and the modern media.
Marketing To Millennials
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Author : Jeff Fromm
language : en
Publisher: Amacom
Release Date : 2023-01-17
Marketing To Millennials written by Jeff Fromm and has been published by Amacom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-17 with Business & Economics categories.
The jokes at the Millennials' expense are aplenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them--which goes far beyond having a Twitter account and a flashy advertising campaign.Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. Based on original market research, the insightful guide reveals the eight attitudes shared by most Millennials, including how they: * Value social networking and aren't shy about sharing opinions* Refuse to remain passive consumers but expect to participate in product development and marketing * Demand authenticity and transparency * Are highly influential, swaying parents and peers * Are not all alike; therefore, understanding key segments is invaluableComplete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.
Clear
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Author : Steve Brazell
language : en
Publisher:
Release Date : 2011-01-01
Clear written by Steve Brazell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with categories.
All About Gen Y Mitos Realitas Dan Pengelolaan Antar Generasi
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Author : Dr. Darmin Ahmad Pella
language : id
Publisher: Infini
Release Date : 2020-07-18
All About Gen Y Mitos Realitas Dan Pengelolaan Antar Generasi written by Dr. Darmin Ahmad Pella and has been published by Infini this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-18 with Business & Economics categories.
Buku “ALL ABOUT GEN Y: Mitos, Realitas, dan Pengelolaan Antar Generasi” ditulis untuk memenuhi literatur di Indonesia mengenai generasi Y. Gen Y atau generasi milenial, sedikit banyak, masih jadi misteri bagi banyak orang. Buku ini berusaha mengisi kebutuhan adanya buku yang membahas mitos dan realitas Gen Y secara tuntas dengan perspektif lengkap dalam bahasa Indonesia. Kekurangan literatur mengenai Gen Y membuat generasi milenial belum dipahami dengan baik. Baik oleh pengajar di sekolah atau perguruan tinggi, maupun para atasan di kementerian, lembaga dan perusahaan. Memahami generasi milenial itu penting. Karena dengan pemahaman tersebut kita bisa membedakan mana mitos. Dan mana realitas. Memahami generasi milenial itu bermanfaat. Karena dengan pemahaman tersebut, kita lebih mampu mengelola generasi milenial. Dan mengambil manfaat terbesar dari generasi yang penuh potensi ini. Kenyataannya, banyak sekolah, perguruan tinggi, organisasi pemerintahan maupun swasta yang telah berhasil. Di lingkup global. Berhasil memahami generasi ini dan berhasil mendapatkan manfaatnya. Mereka berhasil membuat kebijakan yang benar. Sesuai dengan karakteristik generasi ini. Dan akhirnya bisa mendapatkan produktivitas luar biasa dari generasi ini. Buku ini membahas dengan super lengkap berbagai mitos dan realitas generasi milenial. Setiap bagian pembahasan menyoroti dunia yang berbeda dari Gen Y sehingga para pengambil kebijakan, manajemen puncak organisasi, pemimpin, manajer, pendidik, dan orang tua bisa memahami generasi ini dari berbagai sudut pandang dan tugas perkembangan kehidupan. Buku ini membahas generasi milenial dengan pendekatan ilmiah, enak dibaca dan perlu. Buku ini diawali dengan menyadari adanya kesenjangan dunia lintas generasi. Bahwa perbedaan antar generasi itu senyatanya ada. Di bagian ini akan dijelaskan apa saja gambaran umum antar generasi yakni generasi mature, generasi baby boomer, generasi X, generasi Y, juga sekilas Gen Z. Pada bagian ini dipaparkan apa saja tantangan manajemen SDM terhadap kondisi lintas generasi yang saat ini telah terjadi dunia kerja kita. Buku ini membahas dengan sistematis apa saja mitos-mitor terkait dengan Gen Y dan apa realitas Gen Y yang sesungguhnya. Bagian ini secara khusus didalami untuk mengisi kekosongan di lapangan bahwa sesungguhnya banyak orang tidak paham Gen Y. Berbagai stereotip Gen Y di bahas di sini. Setiap stereotip tersebut dibahas dinamikanya sehingga kita menjadi lebih memahami generasi ini. Di dunia kerja, ada juga anggapan bahwa Gen Y harapannya tidak realistis, Gen Y komitmen kerjanya rendah, Gen Y kurang menghargai otoritas, Gen Y tidak memiliki loyalitas dalam bekerja, Gen Y lebih suka bersenang-senang daripada bekerja, Gen Y tidak bisa fokus dan berkonsentrasi. Di bahas juga benar tidaknya stereotip bahwa Gen Y lemah dalam keterampilan sosial, Gen Y adalah kutu loncat kompulsif, Gen Y tidak bisa akrab dengan pegawai generasi lebih tua, Gen Y selalu ingin mendapatkan perlakuan istimewa, dan bahwa Gen Y selalu butuh pujian. Apakah stereotip itu benar? Mana yang mitos? Mana yang realitas? Ternyata, berbagai problematika muncul sebagai akibat stereotip generasi milenial. Di buku ini diberikan saran dan masukan berkualitas baik untuk generasi milenial maupun generasi yang lebih senior. Buku ini membahas bagaimana dunia Gen Y, dan pengaruh keluarga dan sekolah pada pembentukan kepribadianGen Y. Bagaimana pengaruh pengasuhan orang tua pada Gen Y. Apa peran dunia pendidikan dan Gen Y. Dan mampukah sekolah menyiapkan Gen Y menghadapi masa depan. Dibagian selanjutnya buku ini memperjelas bagaimana melakukan pemasaran untuk Gen Y. Bagian ini didedikasikan bagi para pemasar. Pemasaran tradisional tidak cukup lagi bagi Gen Y. Apa kekhasan Gen Y dan bagaimana pendekatan efektif pemasaran ke Gen Y. Sesuai dengan prioritas pemerintah, buku ini juga membahas Gen Y dan kewirausahaan. Diharapkan dengan demikian dukungan bagi generasi milenial dalam mengembangkan kewirausahaan semakin besar karenanya. Buku ini juga membahas bagaimana keterkaitan Gen Y dan politik. Apa saja preferensi politik Gen Y dan bagaimana mendekati Gen Y di dunia politik.
Future Marketing
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Author : Joe Marconi
language : en
Publisher: McGraw-Hill Companies
Release Date : 2001
Future Marketing written by Joe Marconi and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Target marketing categories.
"In-depth case studies reveal the secrets of successful future marketing strategies as practiced by such brands as Amazon.com, HBO, IKEA, American Girl, Barbie, and many more who are maximizing both "new" and "old" media to make lasting connections with their targeted markets."--BOOK JACKET.
The Dentsu Way Secrets Of Cross Switch Marketing From The World S Most Innovative Advertising Agency
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Author : Kotaro Sugiyama
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-12-10
The Dentsu Way Secrets Of Cross Switch Marketing From The World S Most Innovative Advertising Agency written by Kotaro Sugiyama and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-10 with Business & Economics categories.
The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsu's newest original tools and analysis methods Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.