Secrets Of Customer Relationship Management
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Secrets Of Customer Relationship Management
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Author : James G. Barnes
language : en
Publisher: McGraw-Hill Companies
Release Date : 2001
Secrets Of Customer Relationship Management written by James G. Barnes and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
When executives hear the term "customer relationship management" (CRM), they often break out in a cold sweat amid visions of six- or seven-figure implementations of staggeringly complex systems. But have no fear, you won't stumble over such looming obstacles in James G. Barnes's book. Rather he chooses an old-fashioned approach to CRM: actually building relationships with your customers. Barnes provides a variety of techniques to accomplish this basic task. Some of his suggestions are fresh and inspired, while others will sound pretty familiar to anyone in business. Either way, he documents them with his own thorough research and insightful accounts from other writers. Some readers will miss the nuts-and-bolts technical analysis that has come to define the modern concept of CRM, but getAbstract recommends this book to executives, marketing professionals and customer service managers who want to get back to traditional business values.
Customer Relationship Management
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Author : Francis Buttle
language : en
Publisher: Routledge
Release Date : 2009
Customer Relationship Management written by Francis Buttle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
The Dark Side Of Crm
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Author : Bang Nguyen
language : en
Publisher: Routledge
Release Date : 2015-09-04
The Dark Side Of Crm written by Bang Nguyen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-04 with Business & Economics categories.
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
Business Relationship Management
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Author : Robbie Wheeler
language : en
Publisher: Robbie Wheeler
Release Date : 2020-11-15
Business Relationship Management written by Robbie Wheeler and has been published by Robbie Wheeler this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-15 with Business & Economics categories.
Business Relationship Management: Relationship Management is the solution for getting to know your customers and developing your business.
Customer Relationship Management
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Author : Francis Buttle
language : en
Publisher: Routledge
Release Date : 2019-04-24
Customer Relationship Management written by Francis Buttle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-24 with Business & Economics categories.
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured around three core types of CRM – strategic, operational and analytical – and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION: New and updated international case illustrations throughout New and updated screenshots from CRM applications Fully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRM Artificial intelligence (AI) Advances in CRM analytics The relationships between CRM and customer experience management The role of social media in customer management strategy Real-time marketing Chatbots and innovative customer self-service Privacy and data security Updated lecturer support materials online
Handbook Of Crm
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Author : Adrian Payne
language : en
Publisher: Routledge
Release Date : 2006
Handbook Of Crm written by Adrian Payne and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
The professional and student marketer's ultimate reference and handbook for strategic CRM.
Customer Relationship Management
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Author : Stanley A. Brown
language : en
Publisher: Wiley
Release Date : 2000-04-27
Customer Relationship Management written by Stanley A. Brown and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-27 with Business & Economics categories.
Maximize customer satisfaction and maximize your bottom line Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in today's marketplace, organizations must change their strategy to become more customer focused, not product focused. Customer Relationship Management (CRM) is the best way to integrate this customer-facing approach throughout an organization. Aimed at understanding and anticipating the needs of an organization's current and potential customers, this innovative book shows how CRM links people, process, and technology to optimize an enterprise's revenue and profits by first providing maximum customer satisfaction. * Covers developing a market-oriented strategy, innovation in products and services, sales and channels transformation, customer relationship marketing, and customer care Stanley A. Brown (Toronto, Canada) is Partner in Charge of the Centre of Excellence in Customer Care at PricewaterhouseCoopers in Toronto.
Handbook Of Crm
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Author : Adrian Payne
language : en
Publisher: Routledge
Release Date : 2012-07-26
Handbook Of Crm written by Adrian Payne and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Business & Economics categories.
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
The Handbook Of Key Customer Relationship Management
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Author : Ken Burnett
language : en
Publisher: FT Press
Release Date : 2001
The Handbook Of Key Customer Relationship Management written by Ken Burnett and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Customer relations categories.
This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems they encounter into one unified process and then use that knowledge and interface to sell to them, one customer at a time.
Customer Relationship Management 49 Success Secrets 49 Most Asked Questions On Customer Relationship Management What You Need To Know
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Author : Stephen Vaughan
language : en
Publisher: Emereo Publishing
Release Date : 2013-12
Customer Relationship Management 49 Success Secrets 49 Most Asked Questions On Customer Relationship Management What You Need To Know written by Stephen Vaughan and has been published by Emereo Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12 with Business & Economics categories.
There has never been a Customer Relationship Management Guide like this. It contains 49 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces everything you want to know about Customer Relationship Management. A quick look inside of some of the subjects covered: Customer intelligence CI and CRM, Enterprise resource planning Expansion, Consumer privacy, Salesforce.com, Intranet Uses, Sales force management system, Predictive analytics Analytical customer relationship management (CRM), Medallia, SAP AG Competitive landscape, BlackBerry Third-party software, Oracle Corporation, Management information system Enterprise applications, Oracle Corporation Oracle Secure Enterprise Search, Customer experience, Real-time marketing History, Consumer behaviour, Electronic business Subsets, Amazon.com Amazon technology, Sales intelligence, Application service provider, Business relationship management, Microsoft Business Division, Business marketing - The impact of the Internet, Vendor relationship management, Customer experience transformation, Brand - Brand elements, Application software Application software classification, Data mining Business, HootSuite - History, Enterprise resource planning Functional areas, Enterprise software, ERP system selection methodology Overview, Consumer relationship system, Database marketing Advances in database marketing, Database administration and automation Types of database administration, Software as a service, Amdocs, Social networking service - Business applications, Management information system Overview, Oracle Corporation Application products, and much more...