Seis Quest Es Fundamentais Da Assessoria De Imprensa Estrat Gica Em Rede
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Seis Quest Es Fundamentais Da Comunica O Organizacional Estrat Gica Em Rede
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Author : José Antonio Martinuzzo
language : pt-BR
Publisher: Mauad Editora Ltda
Release Date : 2013-01-08
Seis Quest Es Fundamentais Da Comunica O Organizacional Estrat Gica Em Rede written by José Antonio Martinuzzo and has been published by Mauad Editora Ltda this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-08 with Business & Economics categories.
\"Imagem é tudo!\" Atualizando e problematizando essa questão clássica de acordo com desafios, potenciais e imperativos da sociedade midiatizada, o jornalista e professor José Antonio Martinuzzo apresenta, em Seis Questões Fundamentais da Comunicação Organizacional Estratégica em Rede, um conceito contemporâneo e diferenciado para se trabalhar a reputação de organizações públicas, privadas e não governamentais. De maneira original, o autor utiliza-se da consagrada estrutura do lide jornalístico para descrever o que é \"comunicação organizacional estratégica em rede\", por que fazê-la, como fazer, quem faz, onde e quando. O inovador conceito apresentado neste livro vai ficando claro à medida que são dadas as respostas requeridas pelas questões do lide, capítulo após capítulo. Com objetividade, clareza e foco no essencial, exatamente as marcas do lide jornalístico, Martinuzzo reporta conceitos, descreve métodos, elabora processos e propõe modelos e ferramentas de trabalho, tendo em vista a constituição de estratégias bem-sucedidas de construção e gerenciamento de imagem. Articulando as competências e os saberes das experiências mercadológica e acadêmica, oferece a graduandos, profissionais e organizações que pretendem estruturar o setor de comunicação um completo e detalhado guia de aprendizado e de atuação eficaz. Sempre unindo teoria e prática, Martinuzzo também é autor de Seis Questões Fundamentais da Assessoria de Imprensa Estratégica em Rede.
Seis Quest Es Fundamentais Da Assessoria De Imprensa Estrat Gica Em Rede
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Author : José Antonio Martinuzzo
language : pt-BR
Publisher: Mauad Editora Ltda
Release Date : 2013-01-08
Seis Quest Es Fundamentais Da Assessoria De Imprensa Estrat Gica Em Rede written by José Antonio Martinuzzo and has been published by Mauad Editora Ltda this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-08 with Computers categories.
Criada há mais de um século, a assessoria de imprensa é atividade altamente valorizada nesta sociedade midiatizada. Em função da credibilidade do jornalismo, a inserção positiva em conteúdo jornalístico garante visibilidade qualificada. Nesse contexto, personalidades e organizações públicas, privadas e não governamentais que almejam destaque e interlocução eficaz com seus públicos-alvo não abrem mão desse serviço. Estima-se hoje que mais da metade dos jornalistas em atividade no Brasil esteja atuando em assessoria de imprensa. Neste livro, o jornalista e professor José Antonio Martinuzzo, considerando as demandas e características da contemporaneidade, apresenta um conceito atual e inovador para orientar essa atividade. Numa publicação original, organizada a partir das questões do lide jornalístico, ele descreve, capítulo após capítulo, o que é \"assessoria de imprensa estratégica em rede\", por que fazê-la, como fazer, quem faz, onde e quando. Fiel às características do lide - objetividade, clareza e foco no essencial - e unindo teoria e prática, o autor apresenta reflexões e ferramentas de trabalho, com informações importantes para a formação de graduandos e orientação de profissionais, organizações e personalidades que desejam se aproximar da área de assessoria de imprensa. Caso se queira ampliar para outros campos os conhecimentos e os investimentos em gestão de imagem, este livro forma um relevante e definitivo dueto com Seis Questões Fundamentais da Comunicação Organizacional Estratégica em Rede.
Digital Strategies For Powerful Corporate Communications
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Author : Paul A Argenti
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-04-19
Digital Strategies For Powerful Corporate Communications written by Paul A Argenti and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-19 with Business & Economics categories.
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
Manager S Guide To Excellence In Public Relations And Communication Management
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Author : David M. Dozier
language : en
Publisher: Routledge
Release Date : 2013-10-18
Manager S Guide To Excellence In Public Relations And Communication Management written by David M. Dozier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Business & Economics categories.
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.
Basic Marketing
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Author : Stanley J. Shapiro
language : en
Publisher:
Release Date : 1996
Basic Marketing written by Stanley J. Shapiro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Marketing categories.
Panopticon Or The Inspection House
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Author : Jeremy Bentham
language : en
Publisher:
Release Date : 1791
Panopticon Or The Inspection House written by Jeremy Bentham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1791 with Jails categories.
Corporate Communication
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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2011-03-17
Corporate Communication written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-17 with Business & Economics categories.
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Handbook Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 2001
Handbook Of Public Relations written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Marketing
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Author : Rosalind Masterson
language : en
Publisher: SAGE
Release Date : 2014-03-25
Marketing written by Rosalind Masterson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-25 with Business & Economics categories.
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Project Management
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Author : Elearn
language : en
Publisher: Routledge
Release Date : 2013-06-17
Project Management written by Elearn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Management Extra brings all the best management thinking together in one package. The series fuses key ideas with applied activities to help managers examine and improve how they work in practice. Management Extra is an exciting, new approach to management development. The books provide the basis for self-paced learning at level 4/5. The flexible learning structure allows busy participants to study at their own convenience, minimising time away from the job. The programme allows trainers to quickly plan and deliver high quality, business-led courses. Trainers can select materials to meet the needs of their delegates, clients, and budget. Each book is divided into themes of ideal length for delivering in a training session. Each theme has a range of activities for delegates to complete, putting the training into context and relating it to their own situation and business. The books’ lively style will stimulate further interest in the subjects covered. Guides for further reading and valuable web references provide a lead-in to further research. Management Extra is based on the NVQ framework to ease the creation of Diploma, Post Graduate Diploma or NVQ programmes for managers. It is accredited with all leading awarding bodies.