Selection Of Crm Software For The Event Sector
DOWNLOAD
AUDIOBOOK
READ ONLINE
Download Selection Of Crm Software For The Event Sector PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Selection Of Crm Software For The Event Sector book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Selection Of Crm Software For The Event Sector
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Thomas Punzel
language : en
Publisher: GRIN Verlag
Release Date : 2011-03-22
Selection Of Crm Software For The Event Sector written by Thomas Punzel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-22 with Business & Economics categories.
Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: A- (1,5), University of Birmingham (University College Birmingham), language: English, abstract: This study was undertaken to recommend a suitable customer relationship management (CRM) software for the German event agency XYZ. For this reason three different CRM software products were evaluated. Four research objectives were established to achieve the aim. They were the principles of customer relationship management; the benefits and problems connected with the implementation of CRM; the importance of measures to get loyal customers and a comparison of different software products with regard to different criteria. Using the case study strategy including secondary research methods the researcher was able to answer the research objectives and the aim. The main sources used in this investigation were secondary sources due to the large number of information available in these sources. Prior the development of an assessment schematic was necessary to evaluate the credibility of these sources. Personal experience with CRM, the current importance of this topic and the gap in the event based literature motivated the researcher to undertake this study. The findings indicated that the competitive environment in which small and medium enterprises operate make it necessary to implement a good working CRM system to identify potential customers who might become loyal. Indeed, a universal definition of terms such as CRM, customer satisfaction and loyalty is missing or the terms are not clearly defined. Findings also revealed that there is still a gap in literature concerning CRM within the event industry, especially within event management companies. The number of data concerning aspects such as competition and customer orientation regarding to event management companies is also rare or missing. Beside these limitations, research indicates that the market of CRM software products is growing. Especially web based CRM solutions such as on-demand software have become more popular in the last few years, due to the mostly unproblematic implementation and the lower price of these products compared to traditional software packages. Recommendations for further research include a deeper analysis of CRM within the events industry and a clear definition of terms which are connected with CRM such as customer satisfaction and customer loyalty. More information on customer orientation, customer loyalty and competitiveness especially within event management companies would help to establish a more precise catalogue of software selection criteria.
Customer Relationship Management In The Financial Industry
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Federico Rajola
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-07-08
Customer Relationship Management In The Financial Industry written by Federico Rajola and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-08 with Business & Economics categories.
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration. Increased exchange of knowledge between customers and the amount of such data available is steadily becoming a challenge for companies, especially in extending internal systems to global information systems with the purpose to collect and update data on a global scale. In this book, Prof. Rajola analyses different aspects of CRM systems taking both an organizational and a technological perspective. He adopts a theoretical framework to unpack issues associated with the need for companies to integrate operations and business processes. The emphasis is then drawn to development of effective CRM (and CRM 2.0) initiatives by making use of illustrative case studies of successful CRM systems implementation in the financial industry. The framework adopted in this book can be used by both scholars and managers to evaluate the interdependencies between operations, business processes, and CRM systems. .
Special Event Production The Process
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Doug Matthews
language : en
Publisher: Routledge
Release Date : 2015-08-27
Special Event Production The Process written by Doug Matthews and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-27 with Business & Economics categories.
This must-have guide to special event production looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals. It explains thoroughly budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal. This new edition has been significantly updated to include: Three new chapters: Event Design, Information Technology and Sustainability and Event Production. Updated and new case studies from USA, Canada , India, Russia and Malaysia. New Industry Voice feature, including an interview with industry experts from around the world commenting on their experiences of event planning and production. New content on: technology, volunteers, venues and PR and marketing. Enhanced online resources including: PowerPoint lecture slides, checklists, glossaries, additional questions and challenges, web links, sample contract templates, production schedule templates, and evaluation forms. Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow up to conclude. A must have resource for event planners, managers, caterers and students. This text is part two of a two book set - also available is Special Events Production: The Resources (978-1-138-78567-0). This book offers an in - depth guide to the technical aspects of a big event such as lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.
Sap Crm Technical Principles And Programming
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Stephen Johannes
language : en
Publisher: SAP PRESS
Release Date : 2013
Sap Crm Technical Principles And Programming written by Stephen Johannes and has been published by SAP PRESS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Customer relations categories.
Calling all developers and consultants: build the best SAP CRM system you can with this essential, one-stop guide!
Managing Sport Events
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : T. Christopher Greenwell
language : en
Publisher: Human Kinetics
Release Date : 2024-06-26
Managing Sport Events written by T. Christopher Greenwell and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-26 with Sports & Recreation categories.
Running a sport event—whether it’s an international competition or local youth tournament—requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as Managing Sport Events, Third Edition With HKPropel Access. While other texts in this space stray into the area of facility management, Managing Sport Events keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation. The third edition includes new and updated content that incorporates plenty of contemporary real-life examples: Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA) An expanded section outlining how principles of project management can be used to effectively plan events New industry profiles that provide insights into key players and noteworthy happenings in event management Related online activities, delivered through HKPropel, provide robust learning opportunities for students: A brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook Scenario-based activities in which students make a decision and then see the implications of their choice Mini case studies for each chapter with questions to test comprehension Sample contracts that represent common agreements encountered in event management Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels—youth, high school, college, amateur, minor league, professional, and international—will find this book a valuable reference in their roles as event managers. Blending traditional business tenets of sport management with the distinct aspects of event management, Managing Sport Events, Third Edition, prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Evaluation Of Novel Approaches To Software Engineering
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Leszek A. Maciaszek
language : en
Publisher: Springer
Release Date : 2013-12-13
Evaluation Of Novel Approaches To Software Engineering written by Leszek A. Maciaszek and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-13 with Computers categories.
This book constitutes the thoroughly refereed proceedings of the 7th International Conference on Evaluation of Novel Approaches to Software Engineering, ENASE 2012, held in Wroclaw, Poland, in June 2012. The 11 full papers presented were carefully reviewed and selected from 54 submissions. The papers cover various topics in software engineering and focus on the comparison of novel approaches with established traditional practices and by evaluating them against software quality criteria.
Advances In Tourism Technology And Systems
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : António Abreu
language : en
Publisher: Springer Nature
Release Date : 2022-06-23
Advances In Tourism Technology And Systems written by António Abreu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-23 with Technology & Engineering categories.
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2021), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 4 to 6 November 2021. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Competitiveness And Private Sector Development Competitiveness In South East Europe A Policy Outlook
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2016-02-26
Competitiveness And Private Sector Development Competitiveness In South East Europe A Policy Outlook written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-26 with categories.
Future economic development and the wellbeing of citizens in South East Europe (SEE) depend more than ever on greater economic competitiveness. To underpin the drive to improve competitiveness and foster private investment, an integrated policy approach is needed.
Customer Relationship Management
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Federico Rajola
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-19
Customer Relationship Management written by Federico Rajola and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-19 with Business & Economics categories.
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.
Facilities Management And Development For Tourism Hospitality And Events
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Ahmed Hassanien
language : en
Publisher: CABI
Release Date : 2013
Facilities Management And Development For Tourism Hospitality And Events written by Ahmed Hassanien and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Facilities planning for tourism, hospitality and events (THE) is an important subject from both theoretical and applied perspectives, as land, property and resources represent major components of the foundation of the industry. As future managers, it is imperative that students have a sound basic knowledge of property and the various resources, systems and services associated with it. Covering important contemporary subjects such as sustainable planning and environmental management, this book considers the planning, development and management of facilities operations from several key perspectives, drawing upon the expertise of complementary experts in the design, management and development of THE facilities.