Self Help Guide For Copywriters A Resource For Writing Headlines And Building Creative Confidence
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A Self Help Guide For Copywriters
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Author : Dan B Nelken
language : en
Publisher:
Release Date : 2022-01-19
A Self Help Guide For Copywriters written by Dan B Nelken and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-19 with Advertising copy categories.
From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends. It's a little about the creative process and a lot about the craft of writing headlines, with over two hundred example ads. If you're looking for "killer headline formulas that can't fail," "data-driven headline conversion hacks," "SEO secrets (Google doesn't want you to know)," or "can't-miss clickbait headlines," you can find everything you need in a search bar. If you want to learn how to come up with a crap ton of ideas and turn them into headlines that bring personality to your writing, click add to cart. Oh, and as much as the title of this book, A Self-Help Guide for Copywriters, was meant to be a little tongue-in-cheek, it's the only book on creativity in advertising that takes on the subject of creative self-doubt. It will help you whack-a-mole self-doubting thoughts before they can even get a word in. Note: This is also a great resource for people who dislike copywriters. Read this book and soon you'll be able to casually point out flaws in their work, making the fragile copywriter in your life feel even more insecure.
Self Help Guide For Copywriters A Resource For Writing Headlines And Building Creative Confidence
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Author : DAN NELKEN (B.)
language : en
Publisher:
Release Date : 2022
Self Help Guide For Copywriters A Resource For Writing Headlines And Building Creative Confidence written by DAN NELKEN (B.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Advertising copy categories.
Junior
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Author : Thomas Kemeny
language : en
Publisher: Simon and Schuster
Release Date : 2019-11-26
Junior written by Thomas Kemeny and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-26 with Business & Economics categories.
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Read Me
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Author : Gyles Lingwood
language : en
Publisher: Hachette UK
Release Date : 2014-09-22
Read Me written by Gyles Lingwood and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-22 with Language Arts & Disciplines categories.
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling, and packaging copy.
Start Run A Copywriting Business
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Author : Steve Slaunwhite
language : en
Publisher: Self-Counsel Press
Release Date : 2012-02-24
Start Run A Copywriting Business written by Steve Slaunwhite and has been published by Self-Counsel Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-24 with Business & Economics categories.
Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers subst
Copywriting Is
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Author : Andrew Boulton
language : en
Publisher: Gasp Books
Release Date : 2021-03-29
Copywriting Is written by Andrew Boulton and has been published by Gasp Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-29 with Business & Economics categories.
Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
How To Write Better Copy
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Author : Steve Harrison
language : en
Publisher: Pan Macmillan
Release Date : 2016-09-08
How To Write Better Copy written by Steve Harrison and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-08 with Self-Help categories.
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
D Ad The Copy Book
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Author : D&ad
language : en
Publisher:
Release Date : 2018
D Ad The Copy Book written by D&ad and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Design categories.
In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...
Creative Confidence
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Author : Tom Kelley
language : en
Publisher: Crown Currency
Release Date : 2013-10-15
Creative Confidence written by Tom Kelley and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-15 with Business & Economics categories.
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
100 Great Copywriting Ideas
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Author : Andy Maslen
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2009-11-28
100 Great Copywriting Ideas written by Andy Maslen and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-28 with Reference categories.
Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.