Selling Air
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Selling Air
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Author : Daniel D. Herchenroether
language : en
Publisher: Selling Air
Release Date : 2004
Selling Air written by Daniel D. Herchenroether and has been published by Selling Air this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Stock Market Bubble, 1995-2000 categories.
Selling The Air
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Author : Thomas Streeter
language : en
Publisher: University of Chicago Press
Release Date : 1996-06-24
Selling The Air written by Thomas Streeter and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-06-24 with Business & Economics categories.
In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.
You Can Sell Air
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Author : Jeff Siegel
language : en
Publisher:
Release Date : 1999-05-01
You Can Sell Air written by Jeff Siegel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-05-01 with categories.
Selling Air
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Author : Dan Herchenroether
language : en
Publisher:
Release Date : 2003-12
Selling Air written by Dan Herchenroether and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12 with categories.
The hero of the book is a stalwart, battle-hardened software salesman who, accompanied by his naive, idealistic, but loyal sales engineer, sallies forth everyday in pursuit of that elusive Grail pursued by every member of every sales force worldwide: his number (know more prosaically to most of us as a quota). Standing in our heroes' path are a Dickensian cast of characters who include psychotic MIS types, evil CEOs, clueless customers, compulsively foul-mouthed members of upper management, dreamy-eyed engineers, parasitic ne'er do wells from business development and an arch villain from a rival firm, an unscrupulous, sell-your-mother-type sales pustule who will say or do anything to get your signature on that purchase order. (You know, like the guy who was in your office last week.)
Selling The Air New Zealand Product
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Author : Air New Zealand
language : en
Publisher:
Release Date : 1983
Selling The Air New Zealand Product written by Air New Zealand and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Airlines categories.
Selling Air Transport
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Author : Edward Pearson Warner
language : en
Publisher:
Release Date : 1922
Selling Air Transport written by Edward Pearson Warner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1922 with categories.
Selling Air
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Author : Bob Diamond
language : en
Publisher:
Release Date : 2008
Selling Air written by Bob Diamond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The Perfect Book for Every Aspiring Radio Sales Professional! Until now, there has been no definitive guidebook on how to launch a successful career in radio sales. With Selling Air (radio talk for selling commercial time), Bob Diamond, a radio account executive with more than 20 years of achievement in the industry, provides comprehensive advice on how to get started. Bob's clear, concise style tells you how to: Make an informed choice about a career in radio sales Find a job that's right for you Prepare for your interview with a sales manager Navigate your way through your first few weeks on the job Develop the selling and interpersonal skills unique to radio sales Create strategies that ensure win-win customer relationships . and much more, including Bob's top 10 tips that will help you maintain a positive attitude and a substantial income on a long-term basis. FOR MANAGERS! Use this book to reduce the learning curve for interviewees and new hires "This fabulous book allows new salespeople to have a virtual two-year head start by showing them what works, what doesn't, and what they can specifically expect to happen. I hope this book ends up in the hands of every new or prospective radio sales rep. It will save everyone-managers and potential sales reps alike-a lot of headache . . . and heartache!" Will Stanley Radio Station Owner Red Hook, NY
Selling Air Power
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Author : Steve Call
language : en
Publisher: Texas A&M University Press
Release Date : 2009
Selling Air Power written by Steve Call and has been published by Texas A&M University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
In Selling Air Power, Steve Call provides the first comprehensive study of the efforts of post-war air power advocates to harness popular culture in support of their agenda. In the 1940s and much of the 1950s, hardly a month went by without at least one blatantly pro-air power article appearing in general interest magazines. Public fascination with flight helped create and sustain exaggerated expectations for air power in the minds of both its official proponents and the American public. Articles in the Saturday Evening Post, Reader's Digest, and Life trumpeted the secure future assured by American air superiority. Military figures like Henry H. "Hap" Arnold and Curtis E. LeMay, radio-television personalities such as Arthur Godfrey, cartoon figures like Steve Canyon, and actors like Jimmy Stewart played key roles in the unfolding campaign. Movies like Twelve O'Clock High!, The Court-Martial of Billy Mitchell, and A Gathering of Eagles projected onto the public imagination vivid images confirming what was coming to be the accepted wisdom: that America's safety against the Soviet threat could best be guaranteed by air power, coupled with nuclear capability. But as the Cold War continued and the specter of the mushroom cloud grew more prominent in American minds, another, more sinister interpretation began to take hold. Call chronicles the shift away from the heroic, patriotic posture of the years just after World War II, toward the threatening, even bizarre imagery of books and movies like Catch-22, On the Beach, and Dr. Strangelove. Call's careful analysis goes beyond the public relations campaigns to probe the intellectual climate that shaped them and gave them power. Selling Air Power adds a critical layer of understanding to studies in military and aviation history, as well as American popular culture.
Follow Me
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Author : United States. Department of the Air Force
language : en
Publisher:
Release Date : 1949
Follow Me written by United States. Department of the Air Force and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with Defense contracts categories.
Professional Selling For The Air Conditioning Dealer Contractor
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Author : Northamerican Heating and Airconditioning Wholesalers Assoc
language : en
Publisher:
Release Date : 1977
Professional Selling For The Air Conditioning Dealer Contractor written by Northamerican Heating and Airconditioning Wholesalers Assoc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Air conditioning categories.