Selling Air Transport
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Selling Air Transport
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Author : Edward Pearson Warner
language : en
Publisher:
Release Date : 1922
Selling Air Transport written by Edward Pearson Warner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1922 with categories.
Marketing Management In Air Transport
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Author : Jack L. Grumbridge
language : en
Publisher:
Release Date : 1966
Marketing Management In Air Transport written by Jack L. Grumbridge and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Airlines categories.
Airline Marketing And Management
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Author : Stephen Shaw
language : en
Publisher: Routledge
Release Date : 2020-09-10
Airline Marketing And Management written by Stephen Shaw and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-10 with Business & Economics categories.
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Domestic Aviation
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Author : United States. General Accounting Office
language : en
Publisher:
Release Date : 1999
Domestic Aviation written by United States. General Accounting Office and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Aeronautics, Commercial categories.
Air Canada
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Author : Jean W. Rosenthal
language : en
Publisher:
Release Date : 2016
Air Canada written by Jean W. Rosenthal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Airlines categories.
Robert Milton had been fascinated by flying ever since childhood and dreamed of running an airline. But as he grew up and entered the industry, Milton came to see how poorly the major 'legacy' airlines performed financially. The romance of flying could not obscure the difficulty of sustaining a profit in this industry. After a series of jobs in the airline industry, Milton came to Air Canada in 1992. While COO of the airline, he became convinced that the various parts of the airline operated separately could be worth more than the combined company. Milton proposed that the company examine its various functional areas to find unrealized value in divisions that could be stand-alone entities. This case study examines this topic.
International Air Transportation
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Author : Daniel Zberg
language : en
Publisher: GRIN Verlag
Release Date : 2014-01-30
International Air Transportation written by Daniel Zberg and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-30 with Business & Economics categories.
Research Paper (postgraduate) from the year 2012 in the subject Business economics - Supply, Production, Logistics, grade: 96.0, , course: International Logistics, language: English, abstract: Air transportation is a key factor in long-term economic development, growth, and overall success. Like other forms of transportation, air travel simply provides a link between two or more different locations; though, air travel separates itself by offering a very quick alternative to travel vast distances. The unique nature of air transport has proved its significance in developed nations and the increased connectivity has recently demonstrated an even greater impact for developing economies. There are, however, substantial challenges in producing respectable air transport infrastructure in developing nations. In fact, there are also many difficulties involving air travel that affect developed nations as well. Infrastructure, costs, regulation, and sustainability are some of the more noteworthy concerns of international air transportation. Understanding the problem is the first step to creating a solution and, with tangible collaborative efforts, more efficient air transportation networks can begin to benefit the international community.
Air Transport Services
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Author : United States
language : en
Publisher:
Release Date : 1968
Air Transport Services written by United States and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Aeronautics, Commercial categories.
Air Transport And The Gats
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Author : World Trade Organization
language : en
Publisher: WTO
Release Date : 2006
Air Transport And The Gats written by World Trade Organization and has been published by WTO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This special compilation describes air transport services from a regulatory and economic point of view, with a special focus on market access questions. In preparation for the second air transport review mandated by the GATS Annex on Air Transport Services, the Secretariat has gathered in the present book the documentation produced in 2000-1 for the first review. It is intended to facilitate Members' cross-reference to information contained in the documentation produced for the first review. The structure adopted for this volume is a sectoral one sub-divided when necessary by themes: maintenance; computer reservation systems; selling and marketing; franchising; freight forwarding and warehousing; leasing; catering. In each of the themes, economic developments are addressed first, followed by regulatory developments.
Airline Management A Different View
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Author : Alessandro Loddo
language : en
Publisher: Lulu.com
Release Date : 2019-10-18
Airline Management A Different View written by Alessandro Loddo and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-18 with Reference categories.
Do we really need another book on airlines? Is the world looking for a new holy grail for good Management practices condensed in few inches of paper? We don' know but, if we want to have an "insider" look on the most common mishaps in an airline's day to day life, this book will provide a different view. The author will take us on a journey through the most complicated areas of airline management and will provide the patient readers with his honest and straightforward insights.
Study Of Direct Internet Selling By Airlines In The U S Air Travel Distribution Industry
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Author : Sowmyan Raman
language : en
Publisher:
Release Date : 2002
Study Of Direct Internet Selling By Airlines In The U S Air Travel Distribution Industry written by Sowmyan Raman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.