Selling China
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Selling To China
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Author : Stanley Chao
language : en
Publisher: iUniverse
Release Date : 2012-11-07
Selling To China written by Stanley Chao and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-07 with Business & Economics categories.
The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses learn effective ways to deal with Chinese businesspeople and private and state-owned companies; analyze whether certain products or services are viable for the Chinese market; understand the psyche of the Mao Generation Chinese who are now Chinas business owners, executives, and government leaders; and develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.
Selling To China
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Author : Stanley Chao
language : en
Publisher: iUniverse
Release Date : 2018-08-31
Selling To China written by Stanley Chao and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-31 with Business & Economics categories.
The conventional wisdom that only large corporations can do business in China is a thing of the past. Small and medium-sized businesses today enjoy the same opportunities in China once granted only to large multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses: • Learn effective ways to deal with Chinese businesspeople and private and state-owned companies • Determine whether certain products or services are viable for the Chinese market • Understand the psyche of the “Mao Generation” Chinese, who are now China’s business owners, executives, and government leaders • Develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.
Selling To China
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Author : Ker D. Gibbs
language : en
Publisher: Palgrave Macmillan
Release Date : 2023-07-25
Selling To China written by Ker D. Gibbs and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-25 with Business & Economics categories.
This book, authored by the head of the American Chamber of Commerce in Shanghai during the US-China trade war, is a sobering look at the realities of the intermeshed nature of the Chinese and American economies at a time of increasing political tension. Foreign companies are caught in the middle between compliance with US laws and policies versus doing what’s required to have support in China and access to the world’s largest growth market. Opportunities still exist, but this is a dangerous and complicated time. This book will be of interest to professionals, economists, and scholars of US-China relations.
Digital China Selling To China Through Cross Border E Commerce
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Author : Ashley Dudarenok
language : en
Publisher: Alarice International Limited
Release Date : 2019-01-01
Digital China Selling To China Through Cross Border E Commerce written by Ashley Dudarenok and has been published by Alarice International Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Business & Economics categories.
China’s cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of China’s highly educated CBEC consumers. In early 2020. China also approved 24 more cross-border e-commerce pilot cities and has introduced relaxed foreign exchange regulations in its free trade zones. This is an area that China is clearly prioritizing. If you’ve ever thought about expanding your business into China but hesitated, this is the book for you. There are plenty of cross-border e-commerce options available without having to set up a branch office or hire a large group of local staff. It’s a great solution for brands of all sizes. Here’s an excerpt to give you a taste. China is a huge market with great potential. It’s unique, sophisticated, hyper-competitive and it’s not easy to succeed. Despite the challenges, international brands of all kinds are eager to get access to over 1.4 billion Chinese consumers. If you’ve decided that it’s time for your company to take its next big step and dive in, the good news is that it’s not necessary to set up shop in China to sell your products there. E-commerce is a way of life in China and by the end of 2019, e-commerce sales are forecast by some to expand 27.3%, reaching $1.935 trillion USD. This represents 36.6% of total retail sales in the country. Cross-border e-commerce can blur geographical borders so we’ve created this mini-book to help marketers better understand major online sales channels for cross-border e-commerce in 2019. You’ll find out about key players to watch and major e-commerce shopping festivals. We’ll dive into information that will empower you to take action and make wise decisions when it comes to your marketing budget. Social E-commerce and We-Commerce Whether it’s traditional media opening their own online stores, or e-commerce sites adding more editorial content and social features, both sides are coming closer together in the form of social e-commerce. It’s happening everywhere but it’s a trend that’s even more advanced in China. In the West, it’s more common to use an e-commerce site as the final stop when completing a transaction, whereas in China, e-commerce sites are destinations where you can make new discoveries, acquire information, socialize with others who can make informed recommendations and communicate with people who share your interests or concerns. Social commerce has become very popular in China because customer acquisition costs have increased significantly on traditional platforms, like Alibaba and JD.com, so brands and platforms are looking for new ways to engage customers. It’s estimated that by the end of 2022, 15% of all e-commerce in China will be social and it will became a major force in online retail sales. As more e-commerce outlets start adding a social element to their business model, three general categories have emerged. 1. Content Sharing Platforms The content sharing model is based on consumers trust in other consumers, influencers, key opinion leaders (KOLs) and key opinion consumers (KOCs). Brands and retailers cooperate with them to create content that informs potential buyers about their products and attempts to guide their purchasing decisions. KOLs and trusted consumers give products credibility and desirability. KOCs are a role specific to China and WeChat. KOCs are personal accounts listed under someone’s name but they’re administered by brand employees and WeChat users are aware of this arrangement. These accounts publish information, content marketing and many also do a wide range of customer relationship management tasks such as handling complaints, making product orders, handling returns, issuing coupons, promoting sales and more. This role was developed as a workaround on the highly influential WeChat social media platform as it is built for person to person contact so this method is not only functional but also feels more personal and can deliver the immediate action that many Chinese consumers demand. It also enables a low cost ad network as advertising rates on WeChat are very high. REVIEWS “Ashley is truly professional with international perspective, yet down to earth.” Bianca Un, Hang Lung Property “Nobody knows Chinese Social Media like Ashley. I say this as an ex-competitor.” Brad Emery CEO – Founder of The Aimviva Travel Club
Selling Big To China
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Author : Morry Morgan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-10
Selling Big To China written by Morry Morgan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-10 with Business & Economics categories.
This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating in the 'Middle Kingdom'. It is divided into four main areas: The Knowledge The Sales Call The Negotiation The Maintenance The book is the result of my 8 years of training in sales and negotiation skills across mainland China, as well as running a multi-city, multicultural company in the 'World's Most Stressful Country' (according to Newsweek). The book includes a collection of anecdotes from this experience, as well as case studies developed by working closely with leading companies in China. Some of these companies include Rockwell Automation, Microsoft, Thomson, SAP, and NBC. Sales and negotiating is not easy, particularly when done in a country with completely new values and rules of engagement. The purpose of this book is to lay the rules out clearly, and provide the reader with an easy to understand strategy to doing business in mainland China.
Selling China
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Author : Yasheng Huang
language : en
Publisher: Cambridge University Press
Release Date : 2003
Selling China written by Yasheng Huang and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
In this book, Yasheng Huang makes a provocative claim: the large absorption of foreign direct investment (FDI) by China is a sign of some substantial weaknesses in the Chinese economy. The primary benefits associated with China's FDI inflows are concerned with the privatization functions supplied by foreign firms, venture capital provisions to credit-constrained private entrepreneurs, and promotion of interregional capital mobility. Huang argues that one should ask why domestic firms cannot supply the same functions. China's partial reforms, while successful in increasing the scope of the market, have so far failed to address many allocative inefficiencies in the Chinese economy.
Billions
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Author : Tom Doctoroff
language : en
Publisher: St. Martin's Press
Release Date : 2015-04-07
Billions written by Tom Doctoroff and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-07 with Business & Economics categories.
This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies. Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers' fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.
Guide To Selling In China
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Author : Hong Kong Trade Development Council. Research Department
language : en
Publisher:
Release Date : 2013
Guide To Selling In China written by Hong Kong Trade Development Council. Research Department and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with China categories.
All The Tea In China
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Author : Jeremy Haft
language : en
Publisher: Penguin
Release Date : 2007-06-21
All The Tea In China written by Jeremy Haft and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-21 with Business & Economics categories.
A pioneer shares the secrets to creating jobs and reaping profits doing business with China Is China a threat to America’s economic future? Just the opposite, says international businessman Jeremy Haft. China is a boon for business: the opportunity of a lifetime to create jobs, build value, and make money. All the Tea in China demonstrates America’s overwhelming competitive advantage over China in the global economy. And it highlights the many market opportunities for companies of all sizes, in all sectors. China is far and away the fastest growing market for U.S. goods and services in the world. Despite the good news, China remains one of the most challenging operating environments, and it’s easy to make costly mistakes. Haft demonstrates how to avoid the pitfalls, providing an industry-by-industry guide to buying from, selling to, and competing with the Chinese. The book is also filled with funny stories of Haft’s hard-won lessons as a China business pioneer. It’s the most engaging, useful book yet on this important subject.
Selling To China
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Author : Ker D. Gibbs
language : en
Publisher: Springer Nature
Release Date : 2023-06-26
Selling To China written by Ker D. Gibbs and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-26 with Business & Economics categories.
This book, authored by the head of the American Chamber of Commerce in Shanghai during the US-China trade war, is a sobering look at the realities of the intermeshed nature of the Chinese and American economies at a time of increasing political tension. Foreign companies are caught in the middle between compliance with US laws and policies versus doing what’s required to have support in China and access to the world’s largest growth market. Opportunities still exist, but this is a dangerous and complicated time. This book will be of interest to professionals, economists, and scholars of US-China relations.