Selling Culture
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Selling Culture
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Author : Richard Malin Ohmann
language : en
Publisher: Verso
Release Date : 1996
Selling Culture written by Richard Malin Ohmann and has been published by Verso this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, and their role in the creation of the American professional-managerial class. Focuses on magazine publishing, careers of key personalities in the publishing world, and the role of fiction in the magazines. For students and general readers. Annotation copyright by Book News, Inc., Portland, OR
Cultures Of Selling
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Author : Laura Ugolini
language : en
Publisher: Routledge
Release Date : 2018-12-07
Cultures Of Selling written by Laura Ugolini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with History categories.
The study of consumption and its relationship to cultural and social values has become a vibrant and important field in recent years. Hitherto however, relatively few detailed and full length works on this topic have been published. In what will become a seminal volume, this book examines retail selling in various historical contexts and locations, as both an activity at once 'mundane' and almost universal. The book introduces the reader to the existing literature relevant to the subject; and explores the widespread perceptions of moral ambiguity surrounding the practice of selling consumer goods - ranging from concerns about the adulteration of goods, to fears about sharp practice on the part of retailers - and places such concerns in the context of wider societal values and ideas. The ambivalence towards retail selling and sellers is also a central focus of the collection, focussing on the attempts by retailers to develop selling techniques and successful practices of salesmanship, and at the same time establish widely-shared understandings of 'good' retailing. The book also delves into the more dubious practices of retail selling, including practices on the margin of legality, the issue of credit and changing attitudes towards debt. Uniquely the book examines how sales techniques relate to the wider context of a whole shopping 'experience' or shopping environment. Taken as a whole, this volume will provide a first port of call for students, researchers and others interested in exploring consumer cultures, and the cultural norms and practices involved in the sale of consumer goods in various historical periods and geographical contexts.
Cross Cultural Selling For Dummies
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Author : Michael Soon Lee
language : en
Publisher: John Wiley & Sons
Release Date : 2008-11-24
Cross Cultural Selling For Dummies written by Michael Soon Lee and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-24 with Business & Economics categories.
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!
Selling Culture
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Author : Debora Silverman
language : en
Publisher: Pantheon
Release Date : 1986
Selling Culture written by Debora Silverman and has been published by Pantheon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with History categories.
Making And Selling Culture
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Author : Richard Ohmann
language : en
Publisher: Wesleyan University Press
Release Date : 1996-11-25
Making And Selling Culture written by Richard Ohmann and has been published by Wesleyan University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-11-25 with Business & Economics categories.
An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola. To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends? In-depth interviews with ten executives from the "culture industry" and five scholarly analyses examine that question, and address the issues of power and authority, meaning and identity, that arise when cultural producers define and react to audiences. In their own words, leaders from companies like Twentieth-Century Fox, National Public Radio, and Warner Bros. Television describe their perception of the sometimes paradoxical relationship between culture and what influences it. For example, while the former president of Coca-Cola North America claims the company has never tried to create a trend, he notes that "we market in more countries than belong to the United Nations [a product that] has insinuated itself into the lives of the people to a point where it has become-you know, it's there." These reflections by key players provide an unprecedented view, as editor Richard Ohmann writes, "into the ways cultural producers imagine or know markets and how such knowledge figures in their decisions about what events, experiences, and products to make."
Everyone S In Sales
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Author : Todd Cohen
language : en
Publisher:
Release Date : 2011-09-01
Everyone S In Sales written by Todd Cohen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-01 with categories.
Sales Culture means that everyone has a line of sight to revenue and can contribute to the overall profitability and growth of the business.Sales Culture encompasses a set of specific behaviors and processes that, when integrated into the fabric of an organization and embraced by all employees, revolutionize your ability to connect with prospects, clients, customers, and donors to generate revenue and improve customer satisfaction.Every day brings a new opportunity to sell ourselves and our ideas!Creating and growing a vibrant Sales Culture is a strategic differentiator in today's aggressive and ever-changing market. Individuals and organizations of all types, who have a sales culture are positioned to be highly successful and surpass their competition. Every single member of an organization has the unique and exciting opportunity to proactively contribute! "Don't do anything different; think differently about what you do."
Reinventing Ralph
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Author : John Waid
language : en
Publisher:
Release Date : 2018-05-09
Reinventing Ralph written by John Waid and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-09 with categories.
The day of process-laden selling models has run its course. Great selling is about great habits, and the process models do not do this requirement justice. The best salespeople do not sell; they help people to buy and have built values and behavior around this. Selling is not the action. Buying is. In this story, Ralph, a salesman in his thirties who has come up on some really bad times at work and home, discovers three transcendent values. He helps to discover and climb Culture Mountain and become a winning, culture-driven salesperson. No matter at what level you are in sales, you can never underestimate the power of simplicity and a mentor who understands you.
Building A Selling Culture
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Author : Thomas William Thompson
language : en
Publisher:
Release Date : 1987
Building A Selling Culture written by Thomas William Thompson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Bank marketing categories.
Making Selling Culture
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Author :
language : en
Publisher:
Release Date : 1996
Making Selling Culture written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Culture categories.
Selling The Lower East Side
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Author : Christopher Mele
language : en
Publisher: U of Minnesota Press
Release Date : 2000
Selling The Lower East Side written by Christopher Mele and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Political Science categories.
The Lower East Side of Manhattan is rich in stories -- of poor immigrants who flocked there in the late nineteenth and early twentieth centuries; of beatniks, hippies, and artists who peopled it mid-century; and of the real estate developers and politicians who have always shaped what is now termed the "East Village". Today, the musical Rent plays on Broadway to a mostly white and suburban audience, MTV exploits the neighborhood's newly trendy squalor in a film promotion, and on the Internet a cyber soap opera and travel-related Web pages lure members of the middle class to enjoy a commodified and sanitized version of the neighborhood. In this sweeping account, Christopher Mele analyzes the political and cultural forces that have influenced the development of this distinctive community. He describes late nineteenth-century notions of the Lower East Side as a place of entrenched poverty, ethnic plurality, political activism, and "low" culture that elicited feelings of revulsion and fear among the city's elite and middle classes. The resulting -- and ongoing -- struggle between government and residents over affordable and decent housing has in turn affected real estate practices and urban development policies. Selling the Lower East Side recounts the resistance tactics used by community residents, as well as the impulse on the part of some to perpetuate the image of the neighborhood as dangerous, romantic, and bohemian, clinging to the marginality that has been central to the identity of the East Village and subverting attempts to portray it as "new and improved". Ironically, this very image of urban grittiness has been appropriated by a cultural marketplace hungry for new fodder.Mele explores the ways that developers, media executives, and others have coopted the area's characteristics -- analyzing the East Village as a "style provider" where what is being marketed is "difference". The result is a visionary look at how political and economic actions transform neighborhoods and at what happens when a neighborhood is what is being "consumed".