Semiotics Of Visual Language
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Semiotics Of Visual Language
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Author : Fernande Saint-Martin
language : en
Publisher: Indiana University Press
Release Date : 1990-10-22
Semiotics Of Visual Language written by Fernande Saint-Martin and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-10-22 with Literary Criticism & Collections categories.
"... the details of Saint-Martin's argument contain a wealth of penetrating observations from which anyone with a serious interest in visual communication will profit." -- Journal of Communication Saint-Martin elucidates a syntax of visual language that sheds new light on nonverbal language as a form of representation and communication. She describes the evolution of this language in the visual arts as well as its multiple uses in contemporary media. The result is a completely new approach for scholars and practitioners of the visual arts eager to decode the many forms of visual communication.
The Semiotics Of Emoji
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Author : Marcel Danesi
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-11-17
The Semiotics Of Emoji written by Marcel Danesi and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with Language Arts & Disciplines categories.
Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.
Words Script And Pictures The Semiotics Of Visual Language
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Author : Meyer Schapiro
language : en
Publisher: George Braziller Publishers
Release Date : 1996
Words Script And Pictures The Semiotics Of Visual Language written by Meyer Schapiro and has been published by George Braziller Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Art categories.
This volume contains two of Professor Meyer Schapiro's most important works on the complex and provocative relationships between writing and images. In "Words and Pictures: On the Literal and the Symbolic in the Illustration of a Text", Professor Schapiro examines the relationship between images and the texts that it is their function to illustrate. This relationship is far from simple, and lends itself to all sorts of variations, transformations, displacements, overflowings, and even contradictions that are ultimately symbols of "changing ideas and ways of thought". The second text, "Script in Pictures: Semiotics of Visual Language", is published here for the first time. For generations, medieval book art served as a prime field for the invention of styles of art and as the expression of individual sensibilities. Against this background, Schapiro elaborates on the intricate ways in which medieval artists transformed writing and images in their books, often integrating them to convey, in highly concise formats, their powerful messages. In some cases, a physical bond with language even determined pictorial factors. While Professor Schapiro focuses on medieval examples, he extends his investigation to modern art by analyzing script in the works of Goya, Picasso, Homer, and Manet.
Semiotics And Visual Communication
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Author : Evripides Zantides
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2014-04-11
Semiotics And Visual Communication written by Evripides Zantides and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-11 with Literary Criticism categories.
This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.
Visible Signs
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Author : David Crow
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-07-06
Visible Signs written by David Crow and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-06 with Design categories.
Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
Semiotics And Visual Communication Iii
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Author : Evripides Zantides
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-11-12
Semiotics And Visual Communication Iii written by Evripides Zantides and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Literary Criticism categories.
The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.
Introduction To Peircean Visual Semiotics
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Author : Tony Jappy
language : en
Publisher: Bloomsbury Publishing
Release Date : 2013-01-17
Introduction To Peircean Visual Semiotics written by Tony Jappy and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-17 with Language Arts & Disciplines categories.
Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce's theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents. Unlike presentations of semiotics that take the written word as the reference value, this book examines this particular rhetoric using pictorial signs as its prime examples. The visual is not treated as the 'poor relation' to the (written) word. It is therefore possible to isolate more clearly the specific constituent properties of word and image, taking these as the basic material of a wide range of cultural artefacts. It looks at comic strips, conventional photographs, photographic allegory, pictorial metaphor, advertising campaigns and the huge semiotic range exhibited by the category of the 'poster'. This is essential reading for all students of semiotics, introductory and advanced.
The Visual Language Of Comics
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Author : Neil Cohn
language : en
Publisher: A&C Black
Release Date : 2013-12-05
The Visual Language Of Comics written by Neil Cohn and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-05 with Language Arts & Disciplines categories.
Drawings and sequential images are an integral part of human expression dating back at least as far as cave paintings, and in contemporary society appear most prominently in comics. Despite this fundamental part of human identity, little work has explored the comprehension and cognitive underpinnings of visual narratives-until now. This work presents a provocative theory: that drawings and sequential images are structured the same as language. Building on contemporary theories from linguistics and cognitive psychology, it argues that comics are written in a visual language of sequential images that combines with text. Like spoken and signed languages, visual narratives use a lexicon of systematic patterns stored in memory, strategies for combining these patterns into meaningful units, and a hierarchic grammar governing the combination of sequential images into coherent expressions. Filled with examples and illustrations, this book details each of these levels of structure, explains how cross-cultural differences arise in diverse visual languages of the world, and describes what the newest neuroscience research reveals about the brain's comprehension of visual narratives. From this emerges the foundation for a new line of research within the linguistic and cognitive sciences, raising intriguing questions about the connections between language and the diversity of humans' expressive behaviours in the mind and brain.
Semiotics Of Visual Language
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Author : Fernande Saint-Martin
language : en
Publisher:
Release Date : 1990
Semiotics Of Visual Language written by Fernande Saint-Martin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
The Semiotics Of Visual Languages
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Author : Catalina Bogdan
language : en
Publisher:
Release Date : 2002
The Semiotics Of Visual Languages written by Catalina Bogdan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Art categories.
Bogdan sets forth criteria and methods of a structural analysis of the pictorial language as a first step toward a more adequate understanding of the semiotic system of visual arts. A structural approach to this pictorial language is presented along with a discussion of an information-processing model applied to optical illusions and computer simulations, and treatment of specifically paradigmatic case studies. Bogdan also discusses the Funeral Monument of Targu Jiu by Constantin Brancusi, one of the most important innovators in modern art.