Sensehacking
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Sensehacking
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Author : Charles Spence
language : en
Publisher: Penguin UK
Release Date : 2021-01-14
Sensehacking written by Charles Spence and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-14 with Psychology categories.
The world expert in multisensory perception on the remarkable ways we can use our senses to lead richer lives 'Talks total sense, lots of fun facts, right up there with the best of the best' Chris Evans 'Packed with studies on pain, attention, memory, mood' The Times How can the furniture in your home affect your wellbeing? What colour clothing will help you play sport better? And what simple trick will calm you after a tense day at work? In this revelatory book, pioneering and entertaining Oxford professor Charles Spence shows how our senses change how we think and feel, and how by 'hacking' them we can reduce stress, become more productive and be happier. We like to think of ourselves as rational beings, and yet it's the scent of expensive face cream that removes wrinkles (temporarily), a room actually feels warmer if you use a warmer paint colour, and the noise of the crowd really does affect the referee's decision. Understanding how our senses interact can produce incredible results. This is popular science at its unbelievable best. 'Spence does for the senses what Marie Kondo does for homes' Avery Gilbert, author of What the Nose Knows 'Everything you need to know about how to cope with the hidden sensory overload of modern life, engagingly told' Robin Dunbar, author of How Many Friends Does One Person Need?
Gastrophysics
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Author : Charles Spence
language : en
Publisher: Penguin
Release Date : 2017-06-20
Gastrophysics written by Charles Spence and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-20 with Technology & Engineering categories.
The science behind a good meal: all the sounds, sights, and tastes that make us like what we're eating—and want to eat more. Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he's stepping out of his lab to lift the lid on the entire eating experience—how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations. The pleasures of food lie mostly in the mind, not in the mouth. Get that straight and you can start to understand what really makes food enjoyable, stimulating, and, most important, memorable. Spence reveals in amusing detail the importance of all the “off the plate” elements of a meal: the weight of cutlery, the color of the plate, the background music, and much more. Whether we’re dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we’re tasting and influence what others experience. This is accessible science at its best, fascinating to anyone in possession of an appetite. Crammed with discoveries about our everyday sensory lives, Gastrophysics is a book guaranteed to make you look at your plate in a whole new way.
Sense
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Author : Russell Jones
language : en
Publisher:
Release Date : 2020
Sense written by Russell Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.
AS HEARD ON THE CHRIS EVANS SHOW A fascinating and revelatory look at how we can unlock the true potential of our five senses and use them to vastly improve every single part of our lives. How can colour prime you for creative thinking? What kind of music helps you run faster? Which scents can help you fall asleep? Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to their full potential. For over a decade, multi-sensory marketing expert Russell Jones has been using the science of the senses to design products, brands and retail environments that tantalise our senses in revolutionary ways. In this incredible new book, Jones takes research from the worlds of neuroscience, experimental and behavioural psychology and beyond, and shows you how to live more multi-sensorially; paying attention to the sounds, scents, colours, objects, shapes and textures that constantly surround you, to profoundly impact and improve every aspect of your life. Whether it's helping you feel energised in the morning, get the most from your work-out, be efficient at the office, avoid getting caught in the traps of savvy retailers or creating the perfect sensory background to enjoy your food with. And, finally, he helps you have the most restful evening and night's sleep you possibly can. Sense is a fascinating and revelatory look at how you can use your senses in a way you never have before.
The Perfect Meal
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Author : Charles Spence
language : en
Publisher: John Wiley & Sons
Release Date : 2014-07-10
The Perfect Meal written by Charles Spence and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-10 with Technology & Engineering categories.
The authors of The Perfect Meal examine all of the elements that contribute to the diners experience of a meal (primarily at a restaurant) and investigate how each of the diners senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diners overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diners experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.
Clued In
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Author : Lewis Carbone
language : en
Publisher: Pearson Education
Release Date : 2010-03-31
Clued In written by Lewis Carbone and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-31 with Business & Economics categories.
Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers. In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time. Carbone draws on the latest neuroscientific research to show how customers transform physical and emotional sensations into powerful perceptions of your business... perceptions that crystallize into attitudes that dictate everything from satisfaction to loyalty. And he explains how to assess and audit existing customer experiences, design and implement new ones... and "steward" them over time, to ensure that they remain outstanding, no matter how your customers change.
Historical Ontology
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Author : Ian Hacking
language : en
Publisher: Harvard University Press
Release Date : 2004-09-15
Historical Ontology written by Ian Hacking and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-15 with History categories.
In this text, Ian Hacking offers his reflections on the philosophical uses of history. The focus is the historical emergence of concepts and objects.
Sensory Marketing
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Author : Aradhna Krishna
language : en
Publisher: Routledge
Release Date : 2011-02-25
Sensory Marketing written by Aradhna Krishna and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-25 with Business & Economics categories.
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Texture In The Work Of Ian Hacking
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Author : María Laura Martínez Rodríguez
language : en
Publisher: Springer Nature
Release Date : 2021-01-19
Texture In The Work Of Ian Hacking written by María Laura Martínez Rodríguez and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-19 with Science categories.
This book offers a systematized overview of Ian Hacking's work. It presents Hacking’s oeuvre as a network made up of four interconnected key nodes: styles of scientific thinking & doing, probability, making up people, and experimentation and scientific realism. Its central claim is that Michel Foucault’s influence is the underlying thread that runs across the Canadian philosopher’s oeuvre. Foucault’s imprint on Hacking’s work is usually mentioned in relation to styles of scientific reasoning and the human sciences. This research shows that Foucault’s influence can in fact be extended beyond these fields, insofar the underlying interest to the whole corpus of Hacking’s works, namely the analysis of conditions of possibility, is stimulated by the work of the French philosopher. Displacing scientific realism as the central focus of Ian Hacking’s oeuvre opens up a very different landscape, showing, behind the apparent dispersion of his works, the far-reaching interest that amalgamates them: to reveal the historical and situated conditions of possibility for the emergence of scientific objects and concepts. This book shows how Hacking’s deployment concepts such as looping effect, making up people, and interactive kinds, can complement Foucauldian analyses, offering an overarching perspective that can provide a better explanation of the objects of the human sciences and their behaviors.
Logic Or The Art Of Thinking
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Author : Antoine Arnauld
language : en
Publisher:
Release Date : 1850
Logic Or The Art Of Thinking written by Antoine Arnauld and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1850 with Logic categories.
Food Wtf Should I Eat
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Author : Mark Hyman
language : en
Publisher: Hachette UK
Release Date : 2018-03-08
Food Wtf Should I Eat written by Mark Hyman and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-08 with Health & Fitness categories.
Are you confused about whether to go pegan, paleo, ketogenic or vegan? No 1 New York Times bestselling author Dr Mark Hyman sorts through the conflicting research on food to give us the truth on what we should be eating and why. Did you know that porridge isn't actually a healthy way to start the day? That perhaps you should be eating a Mediterranean diet? And that milk doesn't build bones, and eggs aren't the devil? In WTF Should I eat? - Dr Hyman looks at every food group and explains what we've gotten wrong, revealing which foods nurture our health and which pose a threat. He also explains the crucial role food plays in functional medicine and how food systems and policies affect our environmental and personal health. With myth-busting insights, easy-to-understand science, and delicious, wholesome recipes in every chapter, WTF Should I Eat? is an invaluable resource for cooking, eating and living well. 'WTF Should I Eat? offers a masterpiece of truth-telling, a subversive reproach to the industrial systems that threaten our very health - and how each of us can flourish by making better food choices. This could be the most useful book you will read.' - Daniel Goleman 'I find that many people are confused about what constitutes a healthy diet. This is an easy-to-follow guide to the foods that harm us and the foods that heal us. If you want to take all of the guesswork out of eating a real, whole foods diet, read this book!' - Dr Rangan Chatterjee