Seo 2014 And Beyond
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The Complete Seo 2014 And Beyond
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Author : Andy Williams
language : en
Publisher:
Release Date : 2014-01-22
The Complete Seo 2014 And Beyond written by Andy Williams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-22 with categories.
Covers the Panda, Penguin & Hummingbird updates The book contains my Amazon best seller - SEO 2014 & Beyond as well as my SEO Checklist book. SEO 2014 & Beyond - Search engine optimization will never be the same again If the SEO book/course you are putting your faith into was written even 1 year ago, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012 & 2013. Strategies taught as best principles just one year ago are now considered "black hat" or just plain risky in 2014. SEO 2014 & Beyond will tell you what you can do and what you cannot. On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. Then, on 24th April 2012, Google went in for the kill when they released the Penguin update. Few webmasters could believe the carnage that this update caused or the fact that Google dared to release it. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). While I have never been a huge fan of exact match domains, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong. We also had another Panda update (27th September) and another Penguin update (5th October). On 22nd May 2013, Google unleashed Penguin 2.0 which went far deeper than the original Penguin algorithm, and it's only going to get tougher. In August 2013, Google released a new Algorithm, called Hummingbird. This was a major change in the way Google sorts through the indexed pages. We probably haven't seen such a major update like this in over a decade, though chances are it has less affect on your traffic than Panda. Just about everything you have been taught about SEO in the last 10 years can be thrown out the Window. Google have moved the goal posts. In this book, I want to share with you the new SEO. The SEO for 2014 & Beyond. SEO Checklist - A step-by-step plan for fixing SEO problems with your web site Pre-Panda and pre-Penguin, Google tolerated certain activities. Post-Panda and post-Penguin, they don't. As a result, they are now enforcing their Webmaster Guidelines which is something that SEOs never really believed Google would do! Essentially, Google have became far less tolerant of activities that they see as rank manipulation. As webmasters, we have been given a choice. Stick to Google's rules, or lose out on free traffic from the world's biggest search engine. Those that had abused the rules in the past got a massive shock. Their website, which may have been at the top of Google for several years, dropped like a stone. Rankings gone, overnight! To have any chance of recovery, you MUST clean up that site, but for many, trying to untangle the SEO mess that was built up over several years is not always easy. Where do you start? That's why this book was written. It provides a step-by-step plan to fix a broken site and contains detailed checklists with an explanation of why those things are important. These checklists are based on the SEO that I use on a daily basis. It's the SEO I teach my students, and it's the SEO that I know works. For those that embrace the recent changes, SEO has actually become easier as we no longer have to battle against other sites whose SEO was done 24/7 by an automated tool or an army of cheap labor. Those sites have largely been removed, and that levels the playing field. If you have a site that lost rankings, then this book is for you!
Seo 2014 And Beyond
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Author : Andy Williams
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2013-12-06
Seo 2014 And Beyond written by Andy Williams and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-06 with Web search engines categories.
If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. Strategies taught as best principles in early 2012 are now considered "black hat" or just plain risky in 2013. SEO 2013 & Beyond will tell you what you can do and what you cannot. Let's look at what happened. On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong. The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October). On 22nd May 2013, Google unleashed Penguin 2.0 which went far deeper than the original Penguin algorithm. This was not just a data refresh, but a major update to Penguin itself, and it's only going to get tougher. In August 2013, Google released a new Algorithm, called Hummingbird. This was a major change in the way Google sorts through the indexed pages. We probably haven't seen such a major update like this in over a decade, though chances are it has less affect on your traffic than Panda or Penguin. Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That's right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2014 & Beyond. Who am I? If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http: //ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me....
Seo 2014
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Author : Adam Clarke
language : en
Publisher: CreateSpace
Release Date : 2014-09-01
Seo 2014 written by Adam Clarke and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-01 with Business & Economics categories.
Learn SEO strategies to rank at the top of Google with SEO 2014 UPDATED OCTOBER, 2014 - COVERS ALL 2014 UPDATES No matter what your background is, SEO 2014 will walk you through search engine optimization techniques used to grow countless companies online and show you how to rank high in Google and get a ton of customers to your site. But first, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is just plain wrong If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most of the knowledge on SEO is either completely outdated or just dead-wrong. - Google's constant updates have rendered many well known SEO strategies completely useless. Why is this so? Google are constantly evolving, making it extremely difficult to know what currently works. Some recent changes: 1. September, 2014 - Google released new major update Panda 4.1, punishing more sites with thin content 2. August, 2014 - Google announced sites secured with SSL certificates will get an advantage in search engines. 3. July, 2014 - Google released a big update dramatically affecting how often the local business listings appear in the search results. 4. May, 2014 - Google announced game changing update Panda 4.0, punishing sites with poor quality content and user experience. SEO 2014 walks you through the above updates and more. This book also reveals industry secrets about Google's algorithm, so you can learn SEO from a fundamental level, achieve top rankings in Google, and generate hundreds, or even thousands of new customers to your site. Sidestep the feared 2014 Google updates Contrary to Internet marketing chatter, problems caused by Google updates are hardly irrecoverable or unavoidable-but you need the right knowledge. This book reveals in granular detail: - Recent Google updates-Panda 4.1, Panda 4.0, Pigeon, Hummingbird and beyond. - Steps required to recover from a Google penalty. - How to avoid being penalised in 2014 and beyond. Discover powerful link building techniques experts use to get top rankings and generate massive traffic Link building is simply the strongest factor for ranking high in Google. Unfortunately, most widely-used methods just plain suck This chapter walkers you through the most powerful techniques that work wonders and won't get you in hot-water with Google. You will also discover: 1. Social media hacks to skyrocket traffic to your site. 2. How to find money keywords that will send customers to your site. 3. The dirty industry secret about link-building. 4. Sneaky tricks to get local businesses ranking high with local search engine optimization. 5. Six insider sources to get expert SEO or internet marketing advice worth thousands of dollars, completely free. 6. The new meta technology search engines love, schema.org, and how to use it to get more traffic. You will also learn the little-known search engine optimization tools top internet marketing experts use The SEO tools chapter lists 20+ of the powerful tools top internet marketing experts are using to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free And read the very special bonus chapter on pay-per-click advertising In this special bonus chapter, learn how to quickly and effectively setup a pay-per-click advertising campaign with Google AdWords, and send more traffic and customers to your website overnight. As one of the most advanced and comprehensive SEO books ever published, SEO 2014 contains everything you need to learn SEO and dominate search engines. Scroll up, click the buy button and get started right away
The Complete Seo 2015 And Beyond
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Author : Andy Williams
language : en
Publisher:
Release Date : 2014-12-08
The Complete Seo 2015 And Beyond written by Andy Williams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-08 with categories.
The book contains the 4th Edition of my SEO book, "SEO 2015 & Beyond" as well as "An SEO Checklist" book. SEO 2015 & Beyond - Search engine optimization will never be the same againIf the SEO book/course you are putting your faith into was written even 1 year ago, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more aggressive changes in 2012 & 2013. 2014 was also stressful for SEOs. Strategies taught as best principles just one year ago are now considered "black hat" or just plain risky in today. SEO 2015 & Beyond will tell you what you can do and what you cannot. On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Then, on 24th April 2012, Google went in for the kill when they released the Penguin update. Few webmasters could believe the carnage that this update caused or the fact that Google dared to release it. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). We also had another Panda update (27th September 2012) and another Penguin update (5th October 2012).On 22nd May 2013, Google unleashed Penguin 2.0 which went far deeper than the original Penguin algorithm, and it's only going to get tougher.In August 2013, Google released a new Algorithm, called Hummingbird. This was a major change in the way Google sorts through the indexed pages. We probably haven't seen such a major update like this in over a decade, though chances are it has less affect on your traffic than Panda.In July 2014 we saw the Pigeon update. In October 2014 Penguin 3.0 was released, followed by Pirate 2.0. later that month.Just about everything you have been taught about SEO in the last 10 years can be thrown out the Window. In this book, I want to share with you the new SEO. The SEO for 2015 & Beyond. SEO Checklist - A step-by-step plan for fixing SEO problems with your web sitePre-Panda and pre-Penguin, Google tolerated certain activities. Post-Panda and post-Penguin, they don't. As a result, they are now enforcing their Webmaster Guidelines which is something that SEOs never really believed Google would do! Essentially, Google have became far less tolerant of activities that they see as rank manipulation. As webmasters, we have been given a choice. Stick to Google's rules, or lose out on free traffic from the world's biggest search engine. Those that had abused the rules in the past got a massive shock. Their website, which may have been at the top of Google for several years, dropped like a stone. Rankings gone, overnight! To have any chance of recovery, you MUST clean up that site, but for many, trying to untangle the SEO mess that was built up over several years is not always easy. Where do you start? That's why this book was written. It provides a step-by-step plan to fix a broken site and contains detailed checklists with an explanation of why those things are important. These checklists are based on the SEO that I use on a daily basis. It's the SEO I teach my students, and it's the SEO that I know works. For those that embrace the recent changes, SEO has actually become easier as we no longer have to battle against other sites whose SEO was done 24/7 by an automated tool or an army of cheap labor. Those sites have largely been removed, and that levels the playing field.If you have a site that lost rankings, then this book is for you!Who am I?If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me.
Seo 2015 And Beyond
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Author : Andy J. Williams
language : en
Publisher:
Release Date : 2014-12-08
Seo 2015 And Beyond written by Andy J. Williams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-08 with Google categories.
SEO 2015 & BeyondSearch engine optimization will never be the same againThis book is now in it's fourth major update and includes coverage of the Hummingbird update as well as Panda & Penguin.If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. In 2013 & 2014 SEO changed again with several major algorithm changes. Strategies taught as best principles even a year ago are now considered "black hat" or just plain risky in 2015. SEO 2015 & Beyond will tell you what you can do and what you cannot.Let's look at what happened.On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). While I have never been a huge fan of exact match domains, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).On 22nd May 2013, Google unleashed Penguin 2.0 which went far deeper than the original Penguin algorithm. This was not just a data refresh, but a major update to Penguin itself, and it's only going to get tougher.In August 2013, Google released Hummingbird. This was a major change in the way Google sorts through the indexed pages. We probably haven't seen such a major update like this in over a decade.In July 2014, Google released the Pigeon update, affecting how local search was handled. In October 2014, Penguin 2.0 was followed by Pirate 2.0.Stuff that SEOs have been doing for years, not only don't work any more, but can actually get your site penalized. That's right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Today, if you use those techniques, it's not a question of if, but when Google catch you. In this book, I want to share with you the new SEO. The SEO for 2015 and Beyond. Who am I?If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me....
Seo 2017 Beyond
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Author : Andy Williams
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-11-22
Seo 2017 Beyond written by Andy Williams and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-22 with categories.
Do you want to learn an SEO strategy that works? SEO where you can build authoritative links that will catapult you to the top of the SERPs, without risk of a Google slap or penalty? I''m talking a pure White-Hat SEO strategy where you can sleep at night, and build traffic-busting websites. In 2017, how many SEOs can offer that type of search engine optimization? This book can!Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate their own rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or even out of the search results altogether. Search engine optimization can now kill your rankings!Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc) on unsuspecting webmasters, but also employs humans to rate content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be very dangerous if you follow the wrong advice, and most SEO advice you read for free online is very wrong. Most search engine optimization advice is out of date, or written by someone that has never really tested their own theories. I''ve been testing for over a decade.SEO 2017 & Beyond is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I''ve learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, is only now becoming mainstream in SEO. I play by Google''s rules, meaning I never have to wake up after a major update and wonder if my sites have been hit. I am always looking forward and asking myself what Google wants, and how I can deliver.With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. This book teaches you that type of search engine optimization. You will not find any strategies to beat the system. You will not find any loopholes to beat Google. You WILL find solid strategies, solutions & advice to create great content and build high authority links and domain authority.You won''t be learning any black hat SEO backlinking techniques. These would only serve to get your site penalized. I only want to teach you a "future-proofed" strategy. You''ll learn the truth about anchor text links and why everything changed when Penguin was released. You''ll also learn what makes a backlink valuable in Google''s eye, and what makes a backlink spammy. I''ll tell you about the Holy Grail of backlinks, and how to get them for your site. They take more work, but a few of these links are priceless when it comes to ranking. You''ll also learn why it is important to focus on building your site authority. I''ll go through some of the older backlinking techniques and mention any that still have value. Most don''t. The good news is you don''t need to use those techniques. I''ll show you how the high domain authority sites build natural, high impact links.This book is now in it''s 6th major edition - SEO 2017. In it, you also get the comprehensive SEO Checklist (the same checklist that is available as a standalone book on Amazon). Use it to find and fix SEO problems on your site, and reverse Google penalties.SEO 2017 & Beyond was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003, in his free weekly newsletter. If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic AND have Google''s blessing, then you should read this book.
Seo 2014
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Author : Darren Varndell
language : en
Publisher: www.EZWebsitePromotion.com
Release Date : 2013-12-30
Seo 2014 written by Darren Varndell and has been published by www.EZWebsitePromotion.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-30 with Computers categories.
SEO 2014: Includes How to Recover From Penguin, Panda or Manual Penalties (EZ Website Promotion Series) In the first section of this SEO book, healthy and effective Search Engine Optimization practices are discussed to help your website rank higher, and secure a steady stream of FREE Traffic, while avoiding potential penalties that could be placed on your site for a breach of the search engine rules and guidelines. Later, this book examines recent important search engine updates that could have had (or will have) a negative impact on your 2014 website rankings and beyond, along with corrective strategies for website recovery after a hit from Panda or Penguin updates. Finally, SEO 2014 takes a look at the process of identifying and recovering from Manual actions that could be placed against your website by Google’s Web Spam Team if you, or someone working on your behalf (SEO consultant etc), has employed unethical black hat techniques in the past. Now, more than ever, quality on-page search optimization is critical to obtaining high search rankings, alongside quality content and the end-user experience. SEO 2014 brings this information to you in a direct and easy to understand way, arming you with the tools required to climb the search rankings and significantly boost your website traffic.
Seo 2016 And Beyond
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Author : Andy Williams
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-09-04
Seo 2016 And Beyond written by Andy Williams and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-04 with categories.
Google is on the SEO warpath. Anyone that is seen to be breaking the rules or trying to manipulate their own rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or even out of the search results altogether. Search engine optimization will never be the same again...Not only has Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc) on unsuspecting webmasters, it also employs humans to rate content. That means you cannot fly under the radar any more. Gone are the days when it was easy to game the system and rank in the top 10 by using a few SEO loopholes. Today, SEO can be a very dangerous game if you follow the wrong advice, and let me tell you something...Most SEO advice you read for free on the internet is just plain wrong. In fact not just wrong. It's Dangerous! Most search engine optimization advice is out of date, or written by someone that has never really tested their own theories. SEO 2016 & Beyond is a book that will teach you the safe, white-hat strategies I personally use as an SEO to get my web pages (and those of my clients) to rank high in Google. These are battle tested, white hat techniques that I've developed over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, is only now becoming mainstream in SEO. I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit. I am always looking forward and asking myself what Google wants, and how I can deliver.With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mind set. Understand what Google is trying to do, and give it to them. That is what this book teaches. You will not find any strategies to beat the system. You will not find any loopholes to beat Google. You WILL find solid strategies, solutions & advice to give Google what it wants, while pleasing your on-site visitors. Happy visitor means happy Google.You also won't be learning any black hat backlinking techiques. These would only serve to get your site penalized. I only want to teach you a "future-proofed" strategy. You'll learn the truth about anchor text links and why everything changed when Penguin was released. You'll also learn what makes a backlink valuable in Google's eye, and what makes a backlink spammy. I'll tell you about the Holy Grail of backlinks, and how to find them. They take more work, but one of these links is priceless when it comes to ranking. You'll also learn why it is important to focus on building your site authority. I'll go through some of the older backlinking techniques. These have been heavily abused by spammers in the past, so most no longer work very well. However, I will show you how you can still get some ranking power out of some of these techniques, if done properly.This book is now in it's 5th major edition - SEO 2016. In it, you also get the comprehensive SEO Checklist. The SEO Checklist is actually a stand alone book to help you troubleshoot a website. Use it to find and fix SEO problems on your site, and reverse Google penalties.SEO 2016 & Beyond was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003 in his free weekly newsletter. If you want to really understand what the search engines want, get higher rankings, more traffic AND have Google's blessing, then you should read this SEO book.
The Techniques Of Seo 2015
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Author : Upendra Rana
language : en
Publisher: BookRix
Release Date : 2015-08-18
The Techniques Of Seo 2015 written by Upendra Rana and has been published by BookRix this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-18 with Education categories.
Upendra Rana has published one more book with the Book Rix. In this Book you all will get detail knowledge of SEO. He had written book keeping all user in mind.
Effective Seo And Content Marketing
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Author : Nicholas Papagiannis
language : en
Publisher: John Wiley & Sons
Release Date : 2020-02-26
Effective Seo And Content Marketing written by Nicholas Papagiannis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-26 with Social Science categories.
Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
