Seo C Mo Triunfar En Buscadores
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Seo C Mo Triunfar En Buscadores
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Author : Miguel Orense Fuentes
language : es
Publisher: ESIC Editorial
Release Date : 2010-04
Seo C Mo Triunfar En Buscadores written by Miguel Orense Fuentes and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04 with Business & Economics categories.
Millones de usuarios usan los buscadores a diario y millones de webs luchan por obtener sus primeros lugares. Bajo este panorama, asomarse a los puestos de privilegio en buscadores se convierte en algo fundamental para tener éxito en internet. El posicionamiento en buscadores o SEO, siglas de Search Engine Optimization, trata de emparejar la demanda de ciertas búsquedas de interés con una oferta web especializada y relevante. Muchas de las técnicas utilizadas en SEO requieren de conocimientos técnicos que están contenidos en este libro. Por tanto, estamos ante un texto pensado para un amplio abanico de lectores: •Empresarios y responsables de marketing. •Programadores, webmasters y blogueros. •Creativos publicitarios. •Consultores SEM o SEO, ávidos de una visión novedosa y complementaria de sus conocimientos. Y todo aquel interesado en que sus contenidos sean el santogrial digital. El SEO es una estrategia online emergente que goza de un presente solvente y un prometedor porvenir, que, sin ninguna duda, marcará el futuro del marketing digital. Los autores: Miguel Orense ha desarrollado toda su carrera profesional en Internet. Socio Director y Fundador de Kanvas Media en la actualidad y ponente habitual de los eventos más representativos del sector, se ha convertido en uno de los profesionales referentes de su campo.Miguel es Licenciado en Administración de Empresas por la Universidad de Oviedo y postgrado en Marketing digital y Comercio electrónico por el ICEMD. Octavio Isaac Rojas Orduña, experto en comunicación y las relaciones públicas con una visión global, ya que ha ofrecido sus servicios de consultoría tanto en México, su tierra natal, como en España, donde reside desde 1997. Es profesor universitario y de master en ESIC. Su primer libro en solitario lleva el título: “Relaciones Públicas. La eficacia de la influencia”. También es coordinador y coautor del libro “Blogs” y “Web 2.0”. ÍNDICE: El origen de los buscadores. Funcionamiento de los motores de búsqueda y sus tecnologías.- Aproximación al marketing y al posicionamiento web en buscadores.- Metodología de campaña y técnicas de optimización SEO.- Técnicas consideradas ilícitas (Black Hat SEO) Las posibles penalizaciones y las directrices de los buscadores.- Contratación y medición de campañas de posicionamiento en buscadores.- Buscadores especializados en blog. Los nuevos actores en el posicionamiento en buscadores.- Recursos y herramientas útiles.- Casos prácticos.- Novedades en el posicionamiento en buscadores y encuesta de opinión.
Seo
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Author : Miguel Orense Fuentes
language : es
Publisher:
Release Date : 2008
Seo written by Miguel Orense Fuentes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Seo Como Triunfar
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Author :
language : es
Publisher: ESIC Editorial
Release Date : 2008-10
Seo Como Triunfar written by and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10 with Computers categories.
Millones de usuarios usan los buscadores a diario y millones de webs luchan por obtener sus primeros lugares. Bajo este panorama, asomarse a los puestos de privilegio en buscadores se convierte en algo fundamental para tener éxito en internet. El posicionamiento en buscadores o SEO, siglas de Search Engine Optimization, trata de emparejar la demanda de ciertas búsquedas de interés con una oferta web especializada y relevante. (Editor).
Website Visibility
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Author : Melius Weideman
language : en
Publisher: Elsevier
Release Date : 2009-09-22
Website Visibility written by Melius Weideman and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-22 with Computers categories.
The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. Written by a well-respected academic and practitioner in the field of search engines Provides practical and real-world guidance for real-world situations Based on actual research in the field, which is often used to confirm or refute beliefs in the industry
Search Engine Optimization Bible
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Author : Jerri L. Ledford
language : en
Publisher: John Wiley & Sons
Release Date : 2015-03-23
Search Engine Optimization Bible written by Jerri L. Ledford and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-23 with Computers categories.
Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
Tavistock Institute
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Author : Daniel Estulin
language : en
Publisher: TrineDay
Release Date : 2015-09-14
Tavistock Institute written by Daniel Estulin and has been published by TrineDay this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-14 with History categories.
The real story behind the Tavistock Institute and its network, from a popular conspiracy expert The Tavistock Institute, in Sussex, England, describes itself as a nonprofit charity that applies social science to contemporary issues and problems. But this book posits that it is the world's center for mass brainwashing and social engineering activities. It grew from a somewhat crude beginning at Wellington House into a sophisticated organization that was to shape the destiny of the entire planet, and in the process, change the paradigm of modern society. In this eye-opening work, both the Tavistock network and the methods of brainwashing and psychological warfare are uncovered. With connections to U.S. research institutes, think tanks, and the drug industry, the Tavistock has a large reach, and Tavistock Institute attempts to show that the conspiracy is real, who is behind it, what its final long term objectives are, and how we the people can stop them.
Mediactive
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Author : Dan Gillmor
language : en
Publisher: Dan Gillmor
Release Date : 2010
Mediactive written by Dan Gillmor and has been published by Dan Gillmor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Digital media categories.
We're in an age of information overload, and too much of what we watch, hear and read is mistaken, deceitful or even dangerous. Yet you and I can take control and make media serve us -- all of us -- by being active consumers and participants. Here's how. With a Foreword by Clay Shirky Praise for Mediactive: "Dan Gillmor has thought more deeply, more usefully, and over a longer period of time about the next stages of media evolution than just about anyone else. In Mediactive, he puts the results of his ideas and experiments together in a guide full of practical tips and longer-term inspirations for everyone affected by rapid changes in the news ecology. This book is a very worthy successor to his influential We the Media." --James Fallows, Atlantic Magazine, author of Postcards from Tomorrow Square and Breaking the News "Dan's book helps us understand when the news we read is reliable and trustworthy, and how to determine when what we're reading is intended to deceive. A trustworthy press is required for the survival of a democracy, and we really need this book right now." --Craig Newmark, founder of craigslist "A master-class in media-literacy for the 21st century, operating on all scales from the tiniest details of navigating wiki software all the way up to sensible and smart suggestions for reforming law and policy to make the news better and fairer. Gillmor's a reporter's reporter for the information age, Mediactive made me want to stand up and salute." --Cory Doctorow, co-editor/owner, Boing Boing; author of For the Win "As the lines between professional and citizen journalists continue to blur, Mediactive provides a useful roadmap to help us become savvier consumers and creators alike." -- Steve Case, chairman and CEO of Revolution and co-founder of America Online "It's all true - at least to someone. And that's the problem in a hypermediated world where everyone and anyone can represent his own reality. Gillmor attacks the problem of representation and reality head on, demanding we become media-active users of our emerging media, instead of passive consumers. If this book doesn't get you out of Facebook and back on the real Internet, nothing will." --Douglas Rushkoff, author of Program or Be Programmed: Ten Commands for a Digital Age "An important book showing people how to swim rather than drown in today's torrent of information. Dan Gillmor lives on the front line of digital information - there's no-one better to help us understand the risks and opportunities or help us ask the right questions." --Richard Sambrook, Global Vice Chairman and Chief Content Officer at Edelman, and former BBC Director of Global News "With the future of journalism and democracy in peril, Mediactive comes along with sage and practical advice at a crucial time. Dan Gillmor, pioneering journalist and teacher of journalists, offers a practical guide to citizens who now need to become active producers as well as critical consumers of media. Read this book right away, buy one for a friend and another one for a student, and then put Gillmor's advice into action." --Howard Rheingold, author of the Smart Mobs and other books about our digital future "Through common-sense guidelines and well-chosen examples, Gillmor shows how anyone can navigate the half-truths, exaggerations and outright falsehoods that permeate today's media environment and ferret out what is true and important. As Gillmor writes, 'When we have unlimited sources of information, and when so much of what comes at us is questionable, our lives get more challenging. They also get more interesting.'" --Dan Kennedy, assistant professor of journalism at Northeastern University, former Boston Phoenix media critic, and author of the Media Nation blog at www.dankennedy.net
The Four
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Author : Scott Galloway
language : en
Publisher: Random House
Release Date : 2017-10-05
The Four written by Scott Galloway and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Business & Economics categories.
‘A fantastic, provocative book about where we are now and where we are going’ Phil Simon Huffington Post Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions: - How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? - Why does the stock market forgive them for sins that would destroy other firms? - And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Little Wolf S Book Of Badness
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Author : Ian Whybrow
language : en
Publisher: HarperCollins UK
Release Date : 2012-05-03
Little Wolf S Book Of Badness written by Ian Whybrow and has been published by HarperCollins UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-03 with Juvenile Fiction categories.
A new edition of the first novel about much-loved character Little Wolf from the author of the MEERKAT MADNESS books and HARRY AND THE BUCKETFUL OF DINOSAURS.
Los Raros
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Author : Ruben Dario
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-02-05
Los Raros written by Ruben Dario and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-05 with categories.