Sequential Product Innovation And Market Structure
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Sequential Product Innovation And Market Structure
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Author : John Beath
language : en
Publisher:
Release Date : 1985
Sequential Product Innovation And Market Structure written by John Beath and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with categories.
Sequential Product Innovation And Endogenous Market Structure
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Author : John Beath
language : en
Publisher:
Release Date : 1986
Sequential Product Innovation And Endogenous Market Structure written by John Beath and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with categories.
Sequential Innovation And Market Structure
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Author : Jerry R. Green
language : en
Publisher:
Release Date : 1985
Sequential Innovation And Market Structure written by Jerry R. Green and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Industrial organization (Economic theory) categories.
Learning And Strategic Product Innovation
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Author : Harald Gruber
language : en
Publisher: North Holland
Release Date : 1994
Learning And Strategic Product Innovation written by Harald Gruber and has been published by North Holland this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Hardbound. The aim of this book is to highlight a number of separate issues in the analysis of product innovation and the implications for firm behaviour. This is done by taking a close look at the semiconductor industry, where product innovation is undertaken frequently and the innovation cycles unfold in very short periods of time. There are three main themes; the first theme concerns the evolution of market share patterns, the time profile of which has shown a striking regularity and persistence over successive generations of products. A game theoretic model generates equilibrium results consistent with the basic facts observed. The second theme is about the relevance of the learning by doing concept in the production of semiconductors estimating the learning curve. The third theme addresses the relevance of trade policy in innovative industries. It is argued that protectionist trade policies have powerful implications for leadership product innovati
Sequential Product Innovation And Industry Evolution
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Author : John Beath
language : en
Publisher:
Release Date : 1986
Sequential Product Innovation And Industry Evolution written by John Beath and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Economics categories.
Product Innovation And Product Innovation Marketing
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Author : Ulrich Kaiser
language : en
Publisher:
Release Date : 2015
Product Innovation And Product Innovation Marketing written by Ulrich Kaiser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
This paper derives a three stage Cournot-oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first decide whether or not to conduct product innovation and then determine their expenditure for bringing the new product to the market. In the final stage of the game, they are involved in competition on the product market. Key findings of the theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease with an increase in the number of competitors and the degree of product substitutability. An increase in market demand has a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data from 519 German service sector firms which mainly produce consumer goods. A simultaneous sequential Tobit model is applied in the empirical part of this paper. It turns out that the predictions of the theoretical model are supported by the empirical findings.
Market Structure And Product Innovation
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Author : Ein Kul Kim
language : en
Publisher:
Release Date : 1987
Market Structure And Product Innovation written by Ein Kul Kim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Industrial organization (Economic theory) categories.
Product Innovation And Product Innovation Marketing
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Author : Ulrich Kaiser
language : en
Publisher:
Release Date : 2013
Product Innovation And Product Innovation Marketing written by Ulrich Kaiser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
This paper derives a three stage Cournot-oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first decide whether or not to conduct product innovation and then determine their expenditure for bringing the new product to the market. In the final stage of the game, they are involved in competition on the product market. Key findings of the theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease with an increase in the number of competitors and the degree of product substitutability. An increase in market demand has a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data from 519 German service sector firms which mainly produce consumer goods. A simultaneous sequential Tobit model is applied in the empirical part of this paper. It turns out that the predictions of the theoretical model are supported by the empirical findings.
R D Innovation And Industrial Structure
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Author : Boris Maurer
language : en
Publisher: Physica
Release Date : 1996
R D Innovation And Industrial Structure written by Boris Maurer and has been published by Physica this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
The common topic of this collection of studies is the interaction between innovative activity and industrial structure. This interaction is represented in a modelization via dynamic games. An integrated framework to model innovation and market competition with sequential innovative entry is developed. The framework can be used to analyze both product and process innovations. Furthermore, an analysis of the incentives firms have to strategically defer information relevation about successful innovation (and therefore delayed commercial use) is undertaken. A last topic discussed is the influence of financial constraints on innovational efforts of both constrained and unconstrained firms under competition. Beside these topics a systematic and thorough survey of the newest game theoretical literature is provided.
Integrated Product Architecture And Pricing For Managing Sequential Innovation
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Author : Vish Krishnan
language : en
Publisher:
Release Date : 2015
Integrated Product Architecture And Pricing For Managing Sequential Innovation written by Vish Krishnan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Science and technology advances drive firms to continually enhance their product's performance and launch sequentially improving offerings. Firms face challenges in marketing such improving products to well informed, forward-looking consumers who anticipate product improvements and seek to delay their purchase timing. Product design, specifically a modular upgradable architecture in which improving and stable subsystems of a product are separated and selectively upgraded, can be a valuable approach for marketers to alleviate consumer concerns about product obsolescence. However, such an architecture-based approach can present new challenges as well, dealing with which requires carefully coordinated cross-functional decision making by the firm. In this paper, we identify and formalize the notion of design inconsistency, which refers to the monopolist firm's inability to commit to future product design architectures. We find that firms experience design inconsistency even when they are able to commit to future prices, and design inconsistency lowers firm profits as well as consumer surplus. We then derive a joint product architecture and pricing approach to solve this problem; this enables an innovating firm to optimally and in a time consistent manner launch modular upgradable products. The modeling and analysis in the paper lends insight into types of markets and products for which modular upgradability is most appropriate, and offers guidelines on making pricing and product design decisions jointly for managing sequential innovation.